Srikamalesh S

Experience

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  IQUBE research

  May 2016 - Oct 2016

  Web Designer

  Worked as an Web developer both in front-end and back-end

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  Staar food products

  Jan 2018 - Feb 2018

  Marketing

  It's startup company located at coimbatore.

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  Nestlé

  May 2018 - Jul 2018

  Marketing Intern

  • To identify the potential market for the newly launched cold beverage machine across Coimbatore region• Mapped out areas to approach right customers with the help of Route to Market strategy execution • Scheduled cold call and sales promotion activity based on sector wise • Potential and effective pipelines for the follow ups• Explored more than 200 retailers within 2 months in that acquired 22 potential customer leads. Installed 4 vending machine and 4 demos at Coimbatore regional market • Identified the apt channel for the product and suggested it to the concerns Show less

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  ITC Limited

  Sept 2018 - Sept 2018

  YUVA BE THE ONE

  "YUVA Be The One" Programme Conducted by ITC's Trade Marketing and Distribution (TM & D) Division. In that, we presented an promotion activity plan for 5 days about Aashirvaad Svasti Ghee and Engage Pocket perfume. And, we executed different promotions activities on alternate days. Due to our strategy, we increased sales up to 30%. Then, we identified which is the right way to approach consumer and understand their needs. Based on that, we suggested our new promotion activity to impress consumes and their purchase skills. Due to our new promotions, we awarded Runners Up and we presented it with Branch manager. Show less

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  Udaan.com

  Apr 2019 - Apr 2022

  • Responsible for Buyer expansion and Improved GTM activities• Handled cross-functional teams to increase profitability • Additionally act as Sourcing Lead for FMCG and Staples category• Managing Vendors to ensure 100% stock availability• Purchase Price Management as per Market standard • Establishing contact with emerging brands and launching their products • Improving Team size and allocating KAM to scale up business• Discussing and highlighting insights with market research teams • Giving credits to vendors for frequent purchaser • Ensure 100% stock availability and NDD percentage to all store• Handling 3500+ outlets (GT and HORECA) across Coimbatore district• Offering DOTD, CPC, Banner ads, and Display board for brand visibility• Creating a bridge between Demand, Supply and Logistics to ensure smooth operations Show less • Handling Chennai belt and expanding market in and around• Responsible for utilizing resources to expand maximum coverage• Accountability for vertical wise contributions• Effective coverage and ensuring conversion of Organic buyers as per standards.• Lead and Help the Salesman to achieve their parameters and sales target.• Beat Mapping and handling the field salesman team to increase the coverage.• Maintaining the relationship with wholesalers , retailers and the Supermarkets to gain business growth in the given territory• Then, Managing HoReCa channel-based outlets in Coimbatore • Penerating private brands as substitute product and increase retail margin to end consumers Show less • Manage B2B business in e-commerce for the given area.• Conduct field research to find out potential areas to expand the market• Responsible for Market Expansion and buyer experience• Lead and Train the BDEs to understand the business model and process to achieve their target on a daily/weekly/monthly basis.• Monitoring and Penetrating sales in both the Food and FMCG sector• Visiting outlets to check the availability of products• Increase the market potential by sharing product knowledge across the region• Conducting various activities to engage stakeholders and create attention among them• Maintained an extensive knowledge of competitors, their offerings and their presence in markets Show less

  • Area Lead supply

    Jun 2020 - Apr 2022

  • Associate Area Lead (Food & FMCG)

    Dec 2019 - Jul 2020

  • Team Lead sales (Food & FMCG)

    Apr 2019 - Dec 2019
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  Reliance Retail India Limited

  Apr 2022 - Jun 2024

  Sales Manager

  Specialized in Key account management, Category management, Identifying gaps, Smart pricings, Team Handling, Accounting, Business Operations, Advertising, Pan India Seller management• Managing B2B Business across TN (Manufactures, Distributors and Stockist) • Acquiring and Managing vendors who were all onboarded• Lead and Train the Sales Officer and BDE to understand the business model, achieve their target monthly, and attain GTM visits across markets.• Launching new products and procuring on-demand products• Ensuring QC norms, 100% SDD, Pricing strategy • Allocating KAMs to maintain health hygiene with vendors (Sales, Accounting and Logistics)• Conducting white space analysis across all product categories• Launching special deep discount schemes, CPC program, DOTD and banner ads to increase GMV• Conducting seller retention programs on MOM basis among teammates Show less