James Tweddle (MSc)

Experience

• 

  Reach plc

  Jul 2004 - Sept 2004

  Planning Executive
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  Haygarth

  Nov 2004 - Jul 2011

  Account Director

  Brand, Consumer & Trade Marketing (Telcomms & FMCG)Telcomms; managed Nokia’s headline sponsorship of the X Factor and developed a youth engagement strategy called called "Nokia Rock Up & Play" Experience spans multi-channel communications (TV, radio, press, experiential, digital, PR); collaboration with external agencies including briefing research agencies. Separately, developed numerous retail promotions and trade incentives for Nokia’s key customers (O2, Vodafone, Orange, T-Mobile, 3) - FMCG; Project management of Procter & Gamble brands (Gillette & Venus) at consumer events and shows to drive awareness and retail salesNew Business Development- Responsible for setting up a sister agency of Haygarth Group called Toast Marketing which included managing a team of 10 people, monitoring financial performance, monthly forecasting and generation of new business. Show less

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  Sky

  Sept 2011 - now

  B2B sales into multiple sectors across the UK & Ireland - Accountable for significant TV subscription revenue (multi-channel) across multiple sectors including Hospitality, Leisure, Oil & Gas & Gaming- Manage and optimise detailed financial KPIs and collaborate with cross functional teams (operations, legal, finance, marketing) to successfully meet demanding subscription growth targets. - C-suite level relationships, negotiating high value contracts and ongoing account managementBuild, lead and manage high performing sales teams- Responsible for setting a clear commercial strategy balanced with encouraging and empowering my team to develop and deliver robust & efficient sector plans - Ownership of sales team People Plan to drive company eSAT scoresManage UK & Ireland pricing & packaging- Accountable for a sector led commercial approach for annual pricing strategy, inclusive of evaluating subscription trends & sector analysis to implementation via operational & technology teams- Manage the end-to-end budget process from inception, to sign off with Exec and setting targetsProduct & Proposition strategy- Responsible for Sky’s 3-5 yr product strategy for commercial businesses - Launched Sky Broadband for Business in UK & Ireland as well as a new TV platform called Sky Select across multiple hospitality sectorsNegotiating 3rd Party agreements- Ownership and negotiation of key content agreements to deliver an unrivalled breadth of sports content to our commercial partners- Launched Indirect partner programme to scale commercial subscription businessEvaluating key content rights- Lead major content valuations (e.g. Premier League commercial bid) directing the commercial finance team on modelling scenarios, liaising closely with strategy teams and presenting to Exec stakeholders. Show less

  • Director, TV & Comms (B2B)

    Jan 2024 - now

  • Director of Independent Sales

    Feb 2022 - Feb 2024

  • Director of Group Sales

    Mar 2017 - Feb 2022

  • Head of Sales - Emerging Sectors, Gaming & Offshore

    Jul 2013 - Mar 2017

  • Head of Sales - Gaming

    Jan 2012 - Jun 2013

  • National Sales Account Manager

    Sept 2011 - Jan 2012