Omkar Patil

Experience

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  Parag Milk Foods

  May 2019 - Jul 2019

  Summer Internship

  PRIDE OF COWS brand -- Sales and promotion strategies, activities, customer acquisition, customer relationships, handling, lead generation, conversion

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  Kotak Life

  Oct 2020 - Feb 2021

  Management Trainee
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  Papa Pawsome

  Mar 2021 - Jul 2024

  Market Research & Analytics: Conducted comprehensive market research and analytics to understand the e-Shopper Path to Purchase and make informed investment decisions.Customer Lifecycle & Satisfaction: Managed the customer lifecycle and worked towards improving customer satisfaction by understanding and catering to customer needs.Overall Brand Growth: Worked towards the overall growth of the brand by implementing e-user penetration growth, trials, and premium plans for customers/categories to grow the business profitably.New Product Development: Led the development of new products, leveraging insights from sales, marketing, and supply chain fundamentals.Channel Development & Partnerships: Developed strategic partnerships and channels, with a focus on eCommerce.Performance Marketing: Gained expertise in performance marketing and improved daily Return on Ad Spends (ROAS) across search, events, and display advertising. Show less

  • Brand Manager

    Nov 2022 - Jul 2024

  • Marketing Manager

    Mar 2021 - Nov 2022
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  Vedistry Pvt ltd

  Jul 2024 - now

  Brand Manager

  Brand Manager OTC & Personal Care at Vedistry - Charak Group | July 2024 - PresentLeding Go-to-Market and marketing strategies for "Dipya, Livercare, Prash, Gumcare, Single Herbs" driving increased market penetration and brand visibility.Managed P&L, budgeting, and developed innovative branding solutions for sustained growth.Conducted market research and launched new products, ensuring consistent brand messaging across channels.Executed digital marketing strategies across Meta, Google, LinkedIn, enhancing online engagement via SEO, SEM, and paid search.Optimized ad strategies and performance marketing, improving ROI while reducing campaign costs.Cultivated key relationships with PR, influencer, and ad agencies to amplify brand promotions and visibility. Show less