Saakshi Rastogi

Experience

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  Care24

  May 2016 - Jul 2016

  Intern

  Learned the basics of ATL and BTL MarketingOrganised roadshows as part of a Brand Awareness Campaign Worked on the Social Media campaign to grow customer base and increase brand awareness

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  Kiddopia®

  Mar 2019 - Jun 2020

  Digital Marketing Executive

  My responsibilities spanned from Brand Management, Social Media Marketing, Customer Relationship Marketing for the flagship app Kiddopia. Developed short term & long term marketing plans for brand awareness & brand management.Monitored online and social networking sites.Identified opportunities for Tie-Ups for business growth & diversification.

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  IIFL (India Infoline Group)

  Apr 2021 - Jul 2021

  Digital Marketing Intern

  Handled Social Media for the brand. Executed & launched two social media campaigns successfullyWorked on social listening tool & prepared the report for the management.

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  Publicis Media

  Apr 2022 - Sept 2023

  Business Manager

  A successful track record in managing diverse client portfolios, including notable brands such as WOW (FMCG), Jupiter Money (Fintech), HotStar (OTT), and MPL (Gaming). Proven expertise in developing and implementing tailored Paid Marketing strategies, resulting in a commendable increase in conversion rates and decrease in cost per acquisition.Demonstrated proficiency in orchestrating multichannel campaigns across desktop, mobile, and video platforms. Conduct thorough analyses of campaign performance, executing strategic optimizations across major platforms like Google, Facebook, and LinkedIn. Recognized for building and sustaining strong client relationships through exceptional customer service. Show less