于淼

Experience

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  J&K Chemical

  Dec 2005 - Mar 2008

  Marketing Specialist

  *Details can be provided at interview.

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  The Official Website of the Beijing 2008 Olympic Games

  Mar 2008 - Oct 2008

  Leader of English Reporting Team B

  This was the official website of the 2008 Beijing Olympic Games. It was managed by the Organizing Committee and technically-supported by Sohu. I was in the English News Reporting Department and was the team leader of Reporting Team B, which had four team members.• Set up working schedule and reporting plan for the whole team, balancing workload and efficiency despite of tight schedule • Manage team relations, help teammates to overcome difficulties and successfully report seven sports; • Report other Olympic related events, translating relevent documents Show less

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  Global Times

  Jan 2009 - May 2012

  Frontpage editor

  This is one of the top two government-run English mouthpieces. I was the editor of the frontpage -- the most important section of the whole newspaper.Details of tasks:1. Join with chief editors to decide daily topics.2. Edit and assemble pieces written by reporters and render them into 2 or 3 stories 3,000 words in total.3. Write tough topics such as Wenzhou Train Collision and Gary Locke's Appointment to China, making sure the stories are perfect in every way.4. Create pages by using Adobe InDesign.5. Conduct interviews with foreign diplomats, such as Pakistani ambassador to China and Chilean charge d'affaires. Show less

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  Siemens Finance and Leasing Limited

  May 2012 - Jan 2018

  MarCom Specialist

  A. Communication and PR1. Create product promotional materials such as PPT, brochure, leaflet, whitepaper, news story and case study;2. Select media and vendor for distribution;3. Create social media posts and news to promote service to other Siemens divisions;4. Work with sales heads and BD heads to update market analysis and strategy;5. Write PPT and speech for the C-suite and handle media interview and PR-related works.B. B2B marketing1. Work with event agency on slogan, KV designing and video shooting;2. Create all meeting contents including PPT, speech and questionnaire;3. Join onsite implementation.C. Company CI management1. Create and manage company CI materials such as official templates, image PPT, image video, brochure, boiler plate, etc.2. Monitor the usage of CI elements and organize training. Show less

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  小米科技

  Mar 2018 - Feb 2019

  Global Product PR Manager

  1. Write English PR documents for Xiaomi smartphones and MIUI, including one-pager, master press release, media seeding script and Q&A2. Contact foreign media such as GSMARENA, the Verge, Wired, Android Authority, Android Policy for smartphone review. Carry review units to the USA, Spain etc. and brief journalists face-to-face3. Deal with PR crisis related to smartphone and MIUI by communicating with internal stakeholders and preparing statement for media. Issues handled included MIUI OTA bugs, screen defects, GDPR problems, etc.4. Provide on-site support at product launches by preparing materials and accompanying journalists, including Mi A2 launch in Spain and Mi 8 launch in Shenzhen5. Supported Xiaomi product roadshow in New York and San Francisco, as well as Mi Fan event in New York Show less

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  BMW Group

  Jan 2019 - now

  Corporate Communications Manager

  1. ResponsibilitiesMy main responsibilities include top management profiling, PR project management, copywriting, foreign media coordination, crisis management support and part of internal communication.2. Top management profilingI’m the local spokesperson for Oliver Zipse, Chairman of the Board of Management of BMW AG. So I’m responsible for coordination with Mr. Zipse’s spokesperson in Munich and managing local communication activities. Recent examples include press release about Mr. Zipse’s China visit with German Chancellor Olaf Scholz, his online media roundtable with 30 Chinese media during CES, communication of his participation in the CDF, and his media interviews during the upcoming 2023 Shanghai Auto Show. 3. CopywritingOwing to my experience as a newspaper editor and my English proficiency, I’ve also been tasked with many copywriting tasks. Most recently I worked with my boss Sally Sun on 2023 Shanghai Auto Show key messages and general briefing. I’m also very good at Chinese copywriting. I have been the author key Chinese press releases such as annual sales, Annual Conference, media gala, Plant Lydia opening, Sustainability Summit, etc.4. Foreign media coordinationI am also responsible for building up and maintain relations with foreign media correspondents:• Regular catch-up with China-based foreign media journalists, learn about their report plan and seed messages.• Handle inquiries from them, as well as from reporters outside China.• Arrange foreign media program at key events.5. Crisis management supportI provide support to key crisis issues by aligning with internal parties and drafting statement, Q&A and updates for the top management in both China and Germany. Show less