Experience

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  Reader's digest

  Mar 2000 - Mar 2008

  • Development of new integration projects from Direct Mail to Electronic Direct Mail.• Design of promotional packages and mass mailing via e-mail.• Coordination and planning of promotional campaigns.• Coordination of the relationship between the e-mail database supplier, ProdigyMSN, Yahoo, Google, Terra, StarMedia, AOL, etc. and Reader’s Digest.• Coordination of B2C e-mail campaigns. • Management, development and marketing of Reader’s Digest Mexico websites: www.selecciones.com.mx, www.rdenglish.com, www.unoporuno.com.mx, www.rd.com/rdstore Show less

  • Art Chief

    Mar 2004 - Mar 2008

  • WebMaster

    Mar 2000 - Mar 2004
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  Prodigy msn

  May 2008 - Dec 2011

  Account manager

  • Planning, development and monitoring of positioning, promotion and sales strategies aligned with strategic goals and client expectations.• Analysis of campaign results and presentation of suggested recommendations to advertisers for exceeding or optimizing their results.• Specialization in performance campaigns for ROI based results, optimizing advertisement inventories for increasing investments/results. • Branding and product development for strategic accounts.• Management of budgets, forecast, trend analysis, invoicing and purchase orders.• Daily contact with local and international strategic advertisers.• Negotiation and hiring (suppliers.) Show less

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  Microsoft

  Jan 2012 - Mar 2013

  Latam advertising account manager

  • Coordination, development and customer service relationship with pan regional customers and agencies to position Microsoft Advertising as a key partner and generate business opportunities.• Coordinate & execute global initiatives with LATAM markets. • Branding and product development for strategic accounts.• Test and develop of new Advertising platforms, Skype, Xbox and Mobile.• Management of budgets, forecast, trend analysis, invoicing and purchase orders for multinational campaigns.• Planning, development and monitoring of positioning, promotion and sales strategies aligned with strategic goals and client expectations.• Analysis of campaign results and presentation of suggested recommendations to advertisers for exceeding or optimizing their results. • Cross group collaboration within pan regional multidisciplinary teams; Operative, Financial, Product Development, Solution Specialists.• Daily contact with local and international strategic advertisers/agencies. Show less

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  Personal

  Apr 2013 - now

  Freelancer

  • Integrated solutions of digital marketing, since the creation of concepts, graphics, through the development of digital graphic materials, to the implementation of digital advertising campaigns. • Provide a single point of contact for the creation, development, implementation, monitoring and optimisation of digital marketing campaigns.

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  Efectivale s.a de c.v.

  Mar 2015 - Dec 2015

  Operations manager, new business development

  • Coordinate and follow-up the Sales force assigned to the area (3 executives), to achieve the objectives of each Partnership with strategic clients.• Implementation and follow-up to new business initiatives to generate new Partners, and offer joint solutions to customers in control and fuel management.• Preparation, development, implementation and monitoring processes both internal and external to improve channels of communication and the flow of information.• Development of emailing campaigns to increase customer base.• Achievements: Development of Business, Commercial, Implementation and Systems process with the involved areas both internal and of trading partners. Preparation of Credit Process with clients of trading partners. Reduction in the time of implementation, minimizing execution errors and improve communications. Show less

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  A+e networks latin america

  Jan 2016 - May 2021

  User creative services - multiplatform manager

  • Develop multiplatform digital strategies that amplify and integrate the Commercial, Marketing and Business Intelligence teams of the region for the development and evolution of the digital product, integrating the advertisers for the fulfillment of their objectives.• Coordinate and supervise the production of digital materials, considering the performance of each component in the overall efficiency of the campaign focused on the results to be reported to the clients or the departments to which they are given strategic support. Show less

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  Kanape media group

  May 2021 - Jan 2023

  Head of digital media

  • In charge of the evaluation, negotiation and operation with digital media vendors for the purchase of specialized advertising spaces for our clients in the region in the Betting and gaming category, projecting the performance of each space to contribute to the total objectives of the campaign, and guarantee the execution of the advertising campaigns, in addition to monitoring that the conversion objectives are met.• Work with direct clients in the evaluation of their advertising strategies to achieve the objectives of each stage on the conversion funnel of their advertising campaigns, both branding, conversion and downloads. Show less

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  Prisa brand solutions

  Feb 2023 - Jun 2024

  Product development manager