
Timeline
Skills
PpcSeoSemWeb analyticsSaasSearch advertisingProgram managementAnalyticsDigital marketingXmlLinuxCrmSearchWeb marketingOnline marketingLanding page optimizationOnline advertisingAdvertisingE commerceManagementUser change managementAbout me
Experienced Assistant Manager, currently working at KPMG with a demonstrated history of working in the management consulting industry. Skilled in Social and Digital Marketing/Strategy, E-commerce, Application Portfolio Rationalization, SCRUM, Product and Project Management. Strong professional with a MBA focused in International Marketing from UWIC (UK). He is an ex-IBM and ex-Yahoo alumni.
Education

Amcec
-B.e computersComputer Science

University of wales, cardiff
2007 - 2008Mba international marketingActivities and Societies: Photography/RC Plane Enthusiast/Social Worker International Marketing
Experience

Vodafone
May 2008 - Nov 2008Service management (crm)As a part of the Service Management my role revolved around identifying the loopholes and improvising the existing CRM.

Yahoo!
May 2009 - May 2011Quality analyst - xml web developer and search engine marketingMy Job at Yahoo involved coding in XML and Xquery. Creating advertisement campaigns and improving the quality of search and web data used by Yahoo users.

Ibm
Jul 2012 - Oct 2015Saas consultant for web analyticsResponsible for on-site, social and off-site insights and performance analysis on 25 IBM SaaS Middleware products that are used to understand a visitor’s behavior and also monitor website performance (e.g. customer experience, fall out points, customer demographics & trends, etc.).Manage product performance analysis to create data-driven insights about search engine visitor behavior (both organic and pay-per-click) on order volume, conversion rates, navigation behavior, and product selection.Integrate Ogilvys reports with internal data to measure and forecast sales and ROI for SEO and SEM projects.Participate in website projects as a measurement and analytics expert, identifying reporting requirements, creating and managing report implementation, and analyzing post-launch metrics. Show less

Kpmg india
Nov 2015 - Aug 2019Assistant managerManagement Consulting - CIO IT Advisory Responsible for Project Management (Agile and SCRUM), Product Management, Digital and Social Media Strategy, IT and Digital Transformation, ITSM, delivering Application Portfolio Rationalization solutions across Alcobev, FMCG, Power, Oil and Natural Gas, Retail, E-commerce and IT Industries.

Diageo
Sept 2019 - nowRelease train engineerRelease Train Engineer, Scrum Master, Agile coach and Advocate, Agile Transformationalist, initiated the Regional Agile CoP at Diageo, coach teams and responsible for transforming the way of work from traditional to the agile wow for teams within Diageo whilst driving the Company towards achieving Enterprise Agility.
Licenses & Certifications

Ibm digital analytics certification

Six sigma yellow belt certificate
Tüv süd south asia pvt. ltd.Dec 2021- View certificate

Certified scrummaster® (csm®)
Scrum alliance®Dec 2018 
Agile scrum master
ExinDec 2018- View certificate

Design thinking for innovation
CourseraFeb 2018 - View certificate

Agile scrum foundation training certificate
SimplilearnFeb 2018 - View certificate

Safe agilist certification
Scaled agile, inc.Dec 2021 - View certificate

Safe product owner/product manager course (5.0)
Scaled agile, inc.Jun 2021 - View certificate

Introduction to user experience design
CourseraFeb 2018
Volunteer Experience
Parikrama NGO
Issued by Individual activity
Associated with Sanjay Rajendra
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