Experience

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  Bch electric ltd

  Jul 2006 - Jul 2007

  Graduate engineering trainee

  During my tenure at BCH as a Graduate Engineer Trainee, I gained exposure to various cross-functional departments, including Research and Development, Engineering & Development, Supply Chain, and Sales & Marketing.Roles & Responsibilities:• Collaborated in designing and developing fixtures for component manufacturing and assembling processes.• Contributed to the industrialization of new products, including cost estimation and evaluation.• Verified product/component drawings to ensure accuracy and compliance with specifications.• Provided technical recommendations to address design and manufacturing challenges.• Managed engineering data in SAP for effective documentation and retrieval.Key Tasks Handled:• Led the development and product modification efforts for Switch Disconnector Fuse (32, 63 & 200A), ensuring adherence to quality and performance standards.• Implemented cost reduction initiatives and addressed design and manufacturing challenges for contactors, contributing to improved efficiency and profitability. Show less

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  Abb

  Aug 2007 - Oct 2011

  Product management - lv breakers and switches

  I began my journey at ABB as an engineer, where I primarily focused on product engineering and development within the Switchgear domain. Additionally, I ventured into the Marketing function, where I spearheaded initiatives aimed at promoting circuit breakers across PAN India.Key Achievements:• Successfully spearheaded various engineering activities, including database management, product layout restructuring, time-motion studies, and the development of automated test benches for product lines such as Switch Fuse Unit (32-160A) and Fuse Base (16-32A).• Implemented initiatives that resulted in a significant increase in production capacity by threefold, achieved through the introduction of semi-automatic and automatic workstations. Furthermore, through continual improvement projects, I successfully reduced inventory levels by 30% for one of the product lines.• Played a pivotal role in driving sales within the OEM Market (Critical Power) segment, witnessing a remarkable increase in sales from 50 MINR to 200 MINR for LV breakers and switches. Additionally, I provided crucial technical and commercial support, contributing significantly to achieving sales figures of approximately 600 MINR. Show less

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  Underwriters laboratories

  Nov 2011 - Oct 2015

  Associate project engineer

  In my role as an Associate Project Engineer, I was entrusted with the certification of Low Voltage Switchgear & Control Gear products in accordance with IEC 60947 and UL/CSA standards series. My responsibilities encompassed the entire certification process, from conducting construction evaluations with gap analyses to devising appropriate test plans and coordinating with internal and third-party laboratories. Additionally, I oversaw the evaluation of third-party labs, conducted training sessions for lab technicians on test procedures, and provided guidance to clients on standard requirements.Key Achievements:• Attained the qualification of Evaluator at the proficient project handler level for Industrial Control Equipment's product category and power distribution components. Notably, I independently managed numerous UL/CUL projects for a comprehensive range of Contactors and Relays, catering to esteemed clients such as Larsen & Toubro, Siemens, Control & Switchgear, and Salzer, garnering their appreciation.• Demonstrated Level 2 technical competency across multiple product categories, reflecting my adeptness in handling various facets of certification processes with excellence. Show less

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  Abb

  Oct 2015 - Jul 2024

  Role & Responsibilities were:• Leading sales execution efforts for low voltage circuit breakers across four countries – UAE, Oman, Kuwait, and Bahrain – by orchestrating the preparation of pertinent materials and providing guidance to the sales teams.• Driving sales growth to achieve business objectives by ensuring comprehensive product knowledge both technically and commercially. Enhancing productivity through targeted prod-uct training initiatives and directives to offer tailored solutions to our customers.• Conducting in-depth market research and segment-wise analysis to formulate actionable plans aimed at meeting budgetary targets.• Demonstrating a track record of success in effectively positioning and launching differentiated products that not only meet but exceed business objectives.• Championing the digital transformation agenda by motivating the digital team to leverage the digital product portfolio to its fullest potential.• Collaborating closely with panel builders, distributors, and consultants to leverage product value propositions and deliver optimal solutions to customers.• Vigilantly monitoring monthly sales, revenue, and NPV metrics and implementing appropriate actions to drive performance and achieve targets. Show less As a product marketing specialist, I was responsible for the growth of circuit breakers business in India (PAN) Roles & Responsibilities were: • Conducted a comprehensive analysis of customer reach for Switchgear products, leveraging market insights to refine product positioning and targeting strategies.• Formulated a robust marketing strategy for Switchgear products, aligning market requirements with industry needs through thorough competitive analysis.• Collaborated with key stakeholders, including LSU and PRU, to coordinate and define market requirements for Switchgear products.• Spearheaded the launch of new products, developing plans, training concepts, and marketing tools to bolster sales channels and drive industry revenue.• Evaluated competitors' strategies while implementing initiatives to enhance our own productivity and market presence.Achievements:• Played a pivotal role in achieving LV Circuit Breakers business revenue of approximately 50-55 MUSD.• Successfully executed the launch of two new products in the India market, including complete migration.• Led the planning and execution of product launch events across India, ensuring their success and impact.• Contributed to the product strategy of ACB and executed price positioning activities in alignment with market demands.• Facilitated type test certification for panel builders across India, adhering to IEC 61439 standards for their designed panels.• Provided technical and commercial support to the front-end sales team nationwide, comprising over 220 sales professionals. Show less

  • Product Marketing - Switches & Fusegear

    Apr 2023 - Jul 2024

  • Product Marketing Specialist - Breakers & Enclosures

    Jul 2019 - Mar 2023

  • Product Marketing Specialist - LV Breakers

    Oct 2015 - Jul 2019
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  Chint

  Jul 2024 - now

  Regional product manager - lv systems

  • Managing LV systems business in the Middle East and African region to drive growth with an expanded portfolio and solutions.• Developing strategic partnerships with key stakeholders to increase market share and drive revenue growth.• Implementing innovative marketing strategies to enhance brand visibility and customer engagement.