Experience

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  Hewlett-packard fs

  Jun 2004 - Mar 2006

  Customer support specialist
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  Starcom

  Mar 2006 - Nov 2006

  Media planner
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  Mediapool ltd.

  Dec 2006 - Aug 2007

  Account director

  - Work delegation and task formulation to the planning team - Account management daily for owned client portfolio- Media market and landscape analysis and presentation to the clients

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  Ogilvy vilnius

  Aug 2007 - Feb 2011

  Account director

  One of the biggest creative agencies in Lithuania, part of the Global network.Managerial position with primary responsibilities:- Client portfolio management: Tele2, KRAFT Foods: Karūna, Karališkas; AmEx, Gillette.- Subordinates: 3 Account Managers (4 before structural change)- Preparation of communication strategies, creative ideas and presentations to the clients.- Working with the creative department and 3rd parties on campaign execution (video/ audio production houses, free-lancers, directors, etc.)- Budget planning, reporting to the management.I was reporting directly to the CEO.Main achievements:- New Karališkas brand launch campaign;- Pildyk brand success;- Tele2's new strategic communication line launch. Show less

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  Inspired um

  Feb 2011 - Aug 2014

  Client service director

  One of Lithuania's most extensive media agencies, I worked with clients like Tele2, DNB, and many others.The managerial position is mainly responsible for:- Subordinates: 4 Account Managers team management. - The CRM system introduction into client service processes has led to effective client portfolio management. - Launched practical project management training sessions.- Pitch material preparation and presentation for potential clients.- Preparation, monitoring and leading of media communication strategies for key clients.- Account management daily (Tele2, DNB, others) and up-selling creative ideas have led to a portfolio sales increase.- Organization of educational events for clients and team members.I was reporting directly to the CEO. Show less

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  Omnitel

  Aug 2014 - Feb 2016

  Brand manager

  Responsible and accountable for Omnitel brand development and all marketing activities.- Communication strategy development with yearly objectives and KPIs according to research data analysis and customer segmentation.- Cleared and unified Brand identity, visual styling and TOV (tone of voice) in all touch-points. Media and creative partners selection and procurement negotiations and marketing budget optimization have led to 13% budget saving.Restructure and optimize marketing communication processes and work principles, critical timing establishment in the company lead to on-time campaign start within the organization.- All advertising campaign planning, working on execution with 3rd parties on commercial creation and post-campaign evaluation and analysis. Widespread brand recognition and message clarity in communication together with NPS increased.I designed transparent reporting and KPI systems for different functional teams to coordinate their work to achieve maximum efficiency and synergy.- Researching new audiences and channels to optimize marketing performance.- Developed a successful B2B communication platform.- TeliaSonera Brand Awards for the three most effective campaigns."Omnitel" lost the leader's position regarding the customers, soon followed by decreased revenue market share. Consideration of "Omnitel" was the lowest among telco's and NPS often hostile. Despite colossal investment in the network, "Omnitel" also lost network leadership. The position required strategic, innovative, and analytical skills and understanding of customer requirements and expectations. It was necessary to evaluate competitors' actions, act quickly in fast-moving market situations, and understand what is required to change the brand's position. It was needed to rethink a media strategy, optimize media costs, and find a new way to communicate with the consumers and build its image as an innovation and market leader. Show less

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  Freelance marketing professional

  Mar 2016 - Jul 2018

  Marketing manager

  Project-based free-lance professional primarily working on:- Brand development and communication strategies- Created an Employer branding strategy with a communication plan- Business development and new market expansion- Adverting and media consultation

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  Dremler

  Aug 2017 - Jun 2018

  Marketing and development manager

  Managerial position focusing on developing an annual comprehensive Marketing plan identifying potential market expansion for profitable growth.- Launched a new product line to meet sales KPI's.- Established customer-oriented company culture, which led to increased customer satisfaction by B2B clients.- Creating and implementing all marketing activities.- Process optimization within the company lead to 13% more effective teamwork.

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  Green genius

  Jul 2018 - Oct 2019

  Global marketing manager

  Managerial position oriented towards Global Brand development and service launch in new markets to achieve sales growth.Genius things are done in one year:- Developed complete Green Genius Global brand set: brand positioning, tone of voice and comprehensive brand book with communication guidelines for all markets.- Developed and launched a consumer business line in Italy with a result of over 5000 interested customers and the No.2 brand mention position in media within the category.- Smart brand communication strategy with a free brand spread in the Italian market.- Responsible for Global and local press office campaigns.- Launched new consumer and business lines markets in Europe (Italy, Poland, Spain).- Developed a working market entry marketing strategy and implemented it.- Selected, on-boarded and managed a local team and partners to rock on Italian market (community manager, PR and Advertising agencies and partners)- Built a customer satisfaction strategy and reached 9 of 10 brand experience satisfaction stars. - Green Genius was named a renewable energy company of the year by the Italian Solar Association. Conduct research, test, and optimise new customer acquisition channels and advertising processes in Italy (since the launch, CPA decreased by 40%).I was reporting directly to the CEO. Show less

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  Kaita group

  Jan 2020 - May 2020

  Head of marketing and communication

  Managerial position focused on companies' growth and brand development in the market.- Completed Marketing audit- Structured new Marketing team matrix- Conducted internal and external communication plan- Crisis management plan structure and communication principles- Prepared competitive project entry to market plan

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  Self-employed

  May 2020 - now

  Marketing manager

  Result-oriented and multilingual Marketing professional with a proven track record turning business by leading marketing strategies and actionable plans for optimum growth and profitability.Open to working as a free-lance or Project-based Marketing, Branding, and Communication project lead and can help you with my excellent knowledge and experience in:- Brand Development and its identity, communication clarification- Employer Branding (EVP Strategy, Internal and External communication plan)- Newmarket entry strategy (entire Project including resources, timing and budgeting)- Identify the target audience and most effective communication channels & messages for your Brand- Customer Satisfaction strategy- Create an effective Advertising campaign or professional "Marketing proof-reader" consultation before release- Restructure and optimization of Marketing communication processes in the company Show less

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  Ecovis proventuslaw

  Dec 2020 - now

  Head of marketing and communications