
Joshua King
General Manager

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About me
VP Coleture & Founder of Flexthetic
Education

City University of New York-Brooklyn College
2006 - 2010Bachelor of Arts (B.A.) Broadcast Journalism
Experience

Merchants Hospitality Inc
Nov 2011 - Dec 2012General Manager• Management role for full-service restaurant and consulting company• Achieved top rating for NYC Department of Health inspection and maintenance• Responsible for inventory management and relevant processes, including product orders, budget control, food sanitation and quality control• Lead Recruiter responsible for hiring services, employee supervision, team motivation and all staff related activities• Coordinated top clientele (large scale revenue) programs• Developed new and innovative products to be marketed, driving overall revenue for brand Show less

Bally Total Fitness
Jan 2013 - Apr 2014Certified Personal Trainer• Top Regional Sales Award – i.e. Top 5 regional sales for success associated with personal training packages sold and executed• Responsible for Bally Personal Training Brand Ambassadorship, ensuring that clients associate the Bally brand with exceptional personal training services• Aid Bally members in achieving lifestyle change and overall health/wellness success• Worked alongside Club Fitness Manager to help instill team (trainer) programs to elevate camaraderie • Responsible for customer service among personal training clients and prospective members• Aid Fitness Director with daily tasks including organizing POS and databases/management tools• Developed an innovative sales outreach process to elevate personal training prospects, increasing sales (Top 10 Regional Sales accolades monthly)• Responsible for developing professional close-out reports for Fitness Director • Training coordinator responsible for prospective client development, leading to increased club revenue• Trained new staff and acclimated team members with system and Bally brand processes Show less

Coleture Group
Apr 2014 - Jun 2015Fitness Director, Coleture Sports• Responsible for managing Coleture’s corporate brand accounts, including New Balance, Under Armour, Lacoste, Aquafina/Pepsi Co., Louisville Slugger, Rawlings, Citi, New Era, Delta Air Lines etc.• Contributed to agencies Professional Athlete Division, overseeing all fitness and healthy lifestyle programs. Clients included NY Mets, Curtis Granderson’s $15M Athletic Academy and New Balance’s SparkStart Fitness Challenge hosted by MLB athletes nationwide• Led wellness-focused business development efforts, curating profitable relationships and far exceeding monthly sales quotas - growing monthly revenue by 25% (net)• Managed 10M+ program budgets with objective of maintaining visible field and brand presence• Educated and trained in-market support staff; Oversaw 10+ direct reports nationally Show less

Town Sports International, NYSC
Apr 2014 - Mar 2015Fitness Director; Certified Personal Trainer• Responsible for supporting NYSC Corporate Fitness Team in various tasks, including brand marketing, sales, program development and membership retention • Instrumental in turnaround of under-performing sales team; set higher expectations and instituted sales accountability resulting in 500% quarterly revenue • Directed sales and business development functions including new fitness product rollouts, key account management, customer relationship development, contract negotiation and service fulfillment• Led sales force of 25 Personal Trainers to conceptualize, pitch, sell and retain clients – providing impactful sales incentives and client loyalty programs • Forecasted sales and focused on exceeding productivity expectations• Designed and executed new concepts to increase direct & field marketing practices Show less

YMCA of Greater New York
Jun 2015 - Nov 2015Interim Director, Healthy LifestylesThe YMCA of Greater New York reaches half a million New Yorkers through programs that focus on youth development, healthy living and social responsibility.Interim six-month role responsibilities included:• Managed the planning, scheduling and evaluations of all personal training, group training and YFit Start activities –driving member retention and increasing positive brand presence • Hired, supervised and coached Healthy Lifestyles staff – including 55 direct reports – leading all corporate training sessions, presentations, sales/marketing meetings• Assisted in the development, control and tracking of operational budget • Generated new business sales during term – including personal & group fitness • Oversaw all new hires and staff certifications to ensure current filing system; Enforced staff guidelines• Managed scheduling, maintenance and management of facility and equipment, in partnership with the maintenance department and contractual third-party vendors• Researched and facilitated program developments to drive revenue and effectively position the brand• Coordinated administrative functions, i.e. tracking, reporting, scheduling, payroll, purchasing, etc.• Initiated the development of an electronic staff management database (i.e. paper to paperless) Show less

Boys & Girls Clubs of America
Nov 2015 - Jan 2017Athletic Director, Sports & FitnessThe Madison Square Boys & Girls Club Healthy Lifestyles programs encourage members to adopt a healthy diet, practice positive lifestyle choices and make a lifelong commitment to fitness.• Responsible for sports & fitness related operational development and membership retention, including strategic programming, sales strategy, corporate partnership activation and P&L metrics management• Develop strategic management approach for sports & fitness operations, including athletics, recreation/intramural, community and academic programming • Lead recruiting, training and evaluation of departmental staff; supervise direct reports in all phases of work including facility management, club operations, communications, sales/marketing and finance• Cultivate experiential marketing campaigns to recruit members and partners to participate in sports, fitness, community and intramural programming - Increasing corporate partner engagement• Develop and oversee all instructional and competitive sports, fitness and athletic activities • Ensure thorough execution and evaluation for all departmental programs and services – including Sales, Brand & Partnership Marketing – acting as liaison between corporate sponsors and club • Initiate and maintain community contacts with families, schools, partners/sponsors, media and other organizations and institutions to enhance brand platform and marketability Show less

Flexthetic
Feb 2017 - nowPresident & CEO
Coleture
Dec 2019 - nowVice President
Licenses & Certifications
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NASM, CPR
National Academy of Sports Medicine (NASM)
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