Mackenzie Schultz

Experience

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  Altar'd State

  Apr 2015 - Dec 2015

  Sales Associate
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  Texas Christian University

  Aug 2015 - May 2019

  Business Supply and Value Chain Management Student

  The Supply and Value Chain Management Program at TCU is the #18 Graduate Supply Chain Program in North America | Gartner, 2024My Leadership Involvement at Texas Christian University- Sigma Kappa Sorority, Public Relations Chair- TCU Dance Marathon, Executive Public Relations Director- TCU Connections Program, Mentor- TCU Frogs First Program, Mentor

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  T3

  May 2016 - Aug 2016

  Internal Development Intern

  - Managed day-to-day office operations for company headquarters with 150+ employees- Implemented digital reporting system to optimize employee tracking processes

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  Four Marketing & Media

  Jun 2017 - Jul 2017

  Practicum Student

  During my five-week study abroad program in London, England, I participated in the internship with Four Marketing & Media. During this internship, I collaborated with my team to document and provide analysis back to the company about market and industry fashion trends. We accomplished this by constructing a survey to a broad range of age groups in and around the London area and by researching historical patterns and upcoming shifts in the industry to better understand the data.

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  Dell Technologies

  May 2018 - Aug 2018

  Global Offer and Product Operations Intern

  As an intern on the Business Systems Analyst team in the GOPO (Global Offer Product Operations) organization, I documented the detailed E2E product life cycle phase by speaking with over twenty-five cross-functional teams, providing analysis based on data collected, and providing time-saving recommendations to leaders of the CSG (Client Solutions Group) organization.- Documented the Global Offer Product Operations End to End Process of a product release- Conducted and analyzed cross-analysis of 25 functional teams using Excel and Visio- Concluded 6 key time-savings data points of Dell Client Supported vs IT Supported Systems- Developed operational efficiency strategy to reduce product release process by 13% across each tool Show less

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  Dell Technologies

  Jul 2019 - Aug 2024

  As a Category Manager on the Client Peripherals Product GTM team, I am responsible for planning and delivering the GTM strategy for Dell and 3P Client Peripheral products in the following categories: Collaboration Solutions, Bags/Cases, and Smart Home.- Managed portfolio of 15 accounts, $55-75M+ in annual revenue- Led over 50 product launches for dell.com and 3P stakeholders- Directed product placement and promotional activities for each product launch- Optimized distributor inventory management, leading to 25% increase in sales during peak campaigns- Managed $350K+ annual marketing budget for team, successfully executing 5 programs Show less As Logitech's Consumer/Small Business Product Line Manager (Brand Manager), I focused on owning and maximizing the P&L for Logitech, in our Consumer & Small Business segments. I provided financial guidance and influenced demand forecasting for Logitech's product categories; KB&M, Audio, Webcams, Video Conferencing, and Gaming by building and executing category business plans. #LogiLovesDell- Managed $12M annual account of 250+ products across five key peripheral categories- Executed online and offline promotional plan, collaborating with 3+ cross-functional teams- Led launch of 25+ new products, leveraging Marketing Development Funds to optimize promotion- Implemented upsell option on Logitech's video conferencing products, increasing dell.com online attach rate by 165% and SPRU by 365% within the first 50 days of launch- Hosted bi-weekly product trainings for 350+ Small Business account managers and leaders at Round Rock and Nashville sites, decreasing sales cycles by 20%- Served as Dell's primary contact for our Small Business account managers and managers, facilitating weekly customer calls to drive product adoption and deal acceleration Show less As an Online Brand Merchant in Dell's DTX (Dell Technologies Online Experience) organization, I was responsible for supporting various third-party brands by owning a range of site merchandising efforts while utilizing online analytics tools such as Adobe Analytics and ContentSquare, all in an effort to grow brand traffic, conversion and revenue on dell.com.- Analyzed weekly brand performance metrics to produce thoughtful storytelling presentations- Design and implement an efficient and effective shopping path experience for dell.com customers- Elevate products and adjust shopping path based on thoughtful analysis of site data- Influenced revenue growth of key 3P partner by 16%, brand traffic by 8% and conversion by 26% YoY- Created 3P product launch process and implemented first execution with Tier 1 Bose product- Built training guide for team of brand merchandisers to expedite new-hire onboarding process by 5+ weeks Show less As a Business Systems Analyst in Dell's GOPO (Global Offer Product Operations) Organization, I work with Program Managers, Configuration Analysts, and our IT Organization to fulfill requests from the business regarding enhancements to our product data management systems. I lead business stakeholders and project core team members during the User Acceptance Testing (UAT) phase and deliver project deliverables to ensure all requirements are validated and implemented in production seamlessly.- Led business teams of 30+ team members to deploy large program enhancements- Collaborated with stakeholders, IT, and configuration team to capture detailed business requirements- Developed detailed testing plans for business teams to follow throughout testing cycle- Influenced stakeholders and built trust across the team by delivering strong communication Show less

  • Category Manager for Client Peripherals, Product Marketing

    Apr 2024 - Aug 2024

  • Logitech Brand Manager

    Apr 2023 - Jun 2024

  • Online Brand Merchant | dell.com Experience

    Jun 2021 - Apr 2023

  • Business Systems Analyst

    Jul 2019 - May 2021
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  Scratch Financial

  Nov 2024 - now

  Customer Success Manager

  - Conduct onboarding and training for lending customers to ensure smooth adoption of products.- Maintain high client satisfaction by effectively communicating best practices and providing support.- Drive enrollments of Scratch Checkout, increasing adoption of the payment processing solution.- Collaborate with cross-functional teams to enhance customer success strategies.