Michael Morrison

Experience

• 

  Orange Coast College

  Jan 2012 - Dec 2012

  Teaching Assistant

  As a teaching assistant, I was responsible for teaching complex concepts related to oceanography including, but not limited to, wave and tide dynamics, mapping latitude and longitude, and the role of biological processes in the local food chain. Each week I prepared the laboratory experiment prior to each class, assisted students with experiments during the laboratory period, and graded weekly lab reports.

• 

  Santiago Hills Elementary School

  Aug 2012 - Jun 2014

  Child Leader and Supervisor

  I organized activities for children ranging in age from kindergarten through sixth grade. I was responsible for the supervision and safety of up to fourteen children at a time. I tutored children with their daily assignments.

• 

  Wax Religion

  Jan 2013 - Jul 2014

  CEO & Founder

  • Founder of a surfing product company that manufactures organic surf wax, fins, and boards.• Developed the company’s business and marketing plan, clearly identifying the manufacturing costs, pricing, and the sales turnover needed to generate profits.• Hired Engineering personnel with Solidworks knowledge to create a logo and design molds in-house saving costs involved with outsourcing • Used a targeted marketing and branding approach to develop a substantial client base at local surf schools and state beaches. Within the first two months the company had gross sales of $10,000. Show less

• 

  UCLA Marine Operations

  May 2015 - Jan 2016

  Physical Oceanography Researcher

  While working out on the water in the UCLA Zodiac Research Vessel, I interpreted and analyzed real-time oceanographic data. I operated oceanographic instruments including, but not limited to, a sea surface temperature and salinity sampler, a rosette sampler, a CTD (conductivity, temperature, and depth profiler), and an acoustic doppler current profiler (ADCP) aboard the UCLA Zodiac research vessel in the Santa Monica Bay. In addition, I was responsible for the technical and electrical maintenance of the hardware and software of all instruments aboard the vessel. Show less

• 

  Alta Environmental

  Jul 2016 - Jul 2018

  Air Quality, EHS, & Sustainability Engineer

  - Conducted on-site environmental regulatory compliance auditing of client facilities- Environmental regulatory evaluations, calculations, permit processing, and RFP authoring- Responsible for initiating, developing, and tracking all marketing and business development efforts for a team of 7 consultants - Head of Alta's internal Sustainability Taskforce: implementing programs and initiatives to reduce the firm's GHG footprint, waste and water usage

• 

  DTE Materials

  Oct 2017 - Jan 2018

  Interim Business Development and Strategy

  - DTE Materials is a start-up with the Energize California Program that makes a plant-basedalternative to traditional fiber-glass insulation from Bass Fibers- Responsible for developing financial projections, weekly program evaluation, and grant writing- Worked as a liaison to connect the company founders with strategic advisers and promote the product through relevant industry networking events

• 

  Smith-Emery

  Jul 2018 - Feb 2019

  Business Development Manager

  - Led the authoring and management of compelling RFP submissions for municipal, city, county, and state government construction bidding opportunities, showcasing the company's expertise and securing valuable construction contracts- Spearheaded, planned, and executed comprehensive marketing strategies to support business development activities, resulting in increased visibility and client engagement- Developed an intricate understanding of strategic goals, key stakeholders, and target audience, driving successful business development efforts and fostering strong client relationships- Demonstrated exceptional research and organizational skills, gathering and synthesizing information from diverse sources to create impactful business development documents and materials- Collaborated closely with technical professionals, providing valuable support in tracking and driving marketing pursuits, including opportunity identification, client outreach, and comprehensive reporting- Actively participated in client meetings and industry functions, representing the company with professionalism and building valuable connections within the market- Coordinated seamlessly with internal and external team members, fostering effective communication and streamlined workflows to maximize business development efforts- Maintained an extensive repository of marketing materials and information, serving as a go-to resource for the team and ensuring consistent messaging and branding- Implemented and maintained robust marketing information systems, enhancing data management and analysis for informed decision-making- Orchestrated successful cross-office collaboration across all Smith-Emery locations, driving cohesive market sector strategies and leveraging collective strengths for enhanced business growth Show less

• 

  Seed Consulting Group

  Jul 2018 - Dec 2018

  Marketing Consultant Manager

  - Led a team that created outreach strategies and promotional content on behalf of the Los Angeles Mayor’s Office of Sustainability to engage and inform building owners and industry groups about new energy ordinance standards to increase annual reporting compliance

• 

  Alaxic Inc.

  Jan 2019 - Jul 2019

  Project Manager

  - Oversaw the development of mobile/web projects for a small software development firm- Led strategic communications and project tracking between developer staff and clients

• 

  DASH Systems, Inc.

  Aug 2019 - May 2022

  - Pioneered Commercial Precision Aerial Delivery: Developed the partnership network required to launch the world's first commercial precision aerial delivery campaign. Led the operational execution of the pilot on the ground in Alaska and directed a promotional content piece documenting the achievement.- Market Research and Financial Modeling: Conducted data-intensive market research to assess market size and competitive landscape. Constructed new financial models to inform product design and investment strategy.- Data-Driven Growth Strategies: Designed and implemented data-driven growth strategies tailored to each product's customer segment, driving targeted expansion and customer acquisition.- Customer Relationship Management: Maintained key customer relationships, delivering exceptional service and support. Represented the company as a speaker at industry conferences.- Cross-Functional Collaboration: Collaborated with cross-functional teams to enhance the customer experience, ensuring seamless integration of feedback into product improvements. Show less

  • Business Development and Operations Manager

    Jul 2019 - May 2022

  • Business Development Lead

    Aug 2019 - Jun 2020
• 

  Turnagain Heavy Lift

  Mar 2020 - Apr 2023

  Strategic Advisor

  Business development and strategy advisor for Turnagain Heavy Lift, a multi-rotor unmanned aerial system that delivers cargo to some of the most remote places in the Arctic.

• 

  Keepers

  Jan 2023 - Oct 2023

  Growth & Ops Lead

  - Sold the first MVP of our software and got us from $0 to $60k MRR in 6-months- Hit 200% of sales quota for two consecutive quarters totaling $500k in ARR- Represented the company as a speaker at high-profile conferences- Orchestrated quality control operations of hospitality professionals at hundreds of properties - Cultivated and nurtured strong relationships with Airbnb owners and software integration partners- Effectively resolved daily conflicts and provided comprehensive support for the entire customer lifecycle Show less

• 

  ViralMoment

  Sept 2023 - Aug 2024

  Through my work at ViralMoment, I helped enterprise clients gain unprecedented insights into social video content on TikTok, enabling them to use our AI to make data-driven decisions and stay ahead of trends in the rapidly evolving social commerce landscape.- Led full-cycle B2B SaaS sales from prospecting to Fortune 500 enterprise MSA contracting negotiations- Rebuilt our CRM (HubSpot), increasing sales automations, efficiency, and data-driven decision making- Created financial models to benchmark the success of our go-to-market strategies for new products- Developed sales scripts, marketing materials, and outbound processes for email, LinkedIn, cold calling- Managed outbound email domain configurations, authentications, integrations, and warm-up processes- Utilized lead scoring and A/B testing to scale cold emailing to 500/day with a 20% open and 5% reply rate Show less - Drove success for Fortune 500 brands using cutting-edge AI-powered social listening technology- Proficient in translating big data into compelling stories and insights for C-suite executives- Helped customers use our technology for brand reputation monitoring, viral trends tracking, TikTok Spark Ads, share of voice measurement, community management tactics, social media analytics, influencer marketing, UGC optimization, product feedback, measuring social media ROI, and campaign performance Show less

  • Account Executive | Enterprise SaaS Sales | AI Social Video Insights Technology

    Jan 2024 - Aug 2024

  • Account Manager | Social Media Analytics | TikTok Specialist at ViralMoment

    Sept 2023 - Dec 2023
• 

  Umi

  Aug 2024 - now

  Founder & CEO