Rafael Monteiro

Experience

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  PUC Rio

  Mar 2000 - Mar 2001

  Internship
• 

  Anglo-Americano School

  Jan 2002 - Feb 2002

  Internship
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  Yes Filmes

  Mar 2002 - Aug 2002

  Internship
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  Rebouças & Associados

  Sept 2002 - Nov 2002

  Internship
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  Mídia 1 Comunicação

  Dec 2002 - Aug 2003

  Internship
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  Total Entertainment

  Sept 2003 - Sept 2007

  Sales/Marketing Coordinator

  Mainly accountable for product placement and trade marketing- Managed merchandising for TV series Avassaladoras with Coca-Cola and J&J - Secured cost reduction to the production of Guerra dos Rocha and Sexo com Amor? through partnerships with companies such as Honda, Epson and Whirlpool- Successfully optimized the marketing distribution budget by securing highly-visible and inexpensive promotions, e.g. partnership with Compactor winning 15k exclusive pens for the launch of Primo Basílio- Managed product placement agreements with multinational companies such as Coca-Cola, Johnson & Johnson, Whirlpool (Brastemp/ Consul), Honda and Volkswagen- Planned sales promotion strategies with distribution companies such as 20th Century Fox, Warner Bros., Disney/Buena Vista - Developed and managed the content of company’s and films’ websites - Developed market and competitor analysis, release schedule and screen tests Show less

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  Revolver Entertainment

  Apr 2009 - May 2009

  Marketing Junior
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  The Works Film Group

  Jun 2009 - Jul 2009

  Marketing Intern
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  Content Film/ Fireworks International

  Jun 2009 - Jun 2009

  Marketing Intern
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  Cinética Filmes e Produções

  Feb 2010 - Feb 2011

  Marketing Coordinator

  - Managed a team of multi-skilled individuals within the areas of press, promotions and online- Planned, developed and implemented awareness and promotional marketing campaigns (e.g: gift with purchase) at the point of sale with large exhibition companies – Cinemark, UCI and Kinoplex - Developed and managed the implementation of agreements with media partners such as Globo Filmes and Telecine as well as promotional partnerships with newspapers, radios and websites- Developed and implemented the communication plan (including viral campaigns) in new media and social networks such as You Tube (1 million views), Twitter, Facebook, Orkut etc.- Developed and implemented the film website and monitored its performance and results - Developed and marketed additional products: movie soundtrack and Behind-the-Scenes photo book- Managed the relationships with press, design and visual effects studios, ad agencies and record label Show less

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  Universal Music Group

  Feb 2011 - Aug 2012

  Label | Product Manager

  - Responsible for the marketing management of a portfolio of local artists (CDs and DVDs) such as Marcelo Camelo, Negra Li, Céu, NX Zero, Mariana Aydar, Danilo Gentili, and others.- New Artist Development in different genres: MPB, Rock, Pop, Samba, Country and Gospel- Promotional campaigns planning on TV, radio and online - Development of product artworks such as CD cover, booklet, POS material, websites and email marketing- Development of videoclips, making of, EPK and other video materials- Development and implementation of online marketing plan (including viral campaigns) in music plataforms such as YouTube|VEVO, Orkut Live, Terra Sonora, and social networks such as Facebook, Twitter and Orkut- Relationship with artists, management offices, press offices, design studios, ad agencies and multiple suppliers on a daily basis- Promotional partnerships with TV channels (Multishow, MTV, VH1) and the biggest newspapers, radios and web portals Show less

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  Paramount Pictures

  Aug 2012 - Nov 2018

  Marketing Promotions & Partnerships Manager

  - Responsible for planning, pitching and implementing promotional campaigns with third party, media and trade- High visible media partnerships and third party deals in key categories including QSR, beverage, retail, automotive, mobile/telco, fuel, banking and others- Production of movie premieres, fan screenings, marathons, trade shows and special premieres with international talents- Production of brand experience/activation in big events such as Comic Con Brazil and Rock in Rio- Briefing and coordination of promo agency activities and suppliers- Daily interface with the studios in Los Angeles for promo campaigns approval (concept and creative) Show less

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  NBCUniversal

  Nov 2018 - now

  Drive the development of marketing & promotions strategies for Latin America, with a focus on Brazil, Argentina, Colombia, and Mexico, to increase top-funnel brand differentiation and lower-funnel product conversion. Work closely with the Global Promotions team to manage all Promotions related activities in LatAm including marketing promotions with strong brands on corporate, media, and trade segments and TV/Film partnerships, understanding partners' business needs, and guaranteeing Universal Destinations & Experiences brand promise and business objectives are preserved. Show less

  • Senior Manager | Promotions & Partnerships LatAm - Universal Destinations & Experiences

    Jan 2024 - now

  • Manager | Promotions & Partnerships LatAm at Universal Destinations & Experiences

    Nov 2018 - Feb 2024