Rachel Present

Experience

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  Office of Rep. Louise M. Slaughter

  Jan 2007 - Jan 2008

  Legislative Correspondent

  · Drafted policy and speeches as necessary for Congressional Record.· Handled meetings with constituents and worked with Committee Staff on a variety of issues.· Served as lead staff for introduction of H.R. 5617, the Political Intelligence Disclosure Act.· Reorganized constituent mail system, updated all form responses, and organized all mail.· Trained and supervised new staff as necessary.

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  The Jewish Federations of North America

  Jan 2008 - Jan 2009

  Legislative Associate

  - Advocated for system of more than 150 Jewish Federations.- Monitored and reported on legislative proposals, administrative regulations and public policy issues before Congress and the Executive Branch.- Wrote memoranda, letters to government officials and other documents to advance agenda.- Represented UJC in coalitions and helped to build coalitions around relevant issues.- Networked with government affairs professionals on legislative concerns and consulted with them on community-specific requests. Show less

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  JDC (The Joint)

  Jan 2011 - Jan 2013

  International Relations Associate

  - Strategized with fundraisers and others to market and utilize JDC staff and beneficiaries to build and strengthen relationships with funders.- Liaised with personnel in Jerusalem, New York and throughout the world to determine speaker needs and possibilities based on funding needs and other criteria.- Traveled as needed to keep up to date with field challenges, requests and updates.- Ensured maximal return on investment for speakers traveling abroad, training them in speaking and coordinating all aspects of trips.- Founded JDC Innovation Forum involving all levels of staff and one third of department in an effort to improve work practices.- Coordinated resource development efforts at 2011 Jewish Federations of North America General Assembly, including more than 40 meetings with communities and managing two team members. Show less

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  Tebeka: Justice & Equality for Ethiopian-Israelis

  Jan 2013 - Jan 2015

  Director of Resource Development and International Relations

  - Raised funds to grow organizational budget by more than 30 percent in one year, repaying all previous debt and restoring organization to fiscal solvency.- Created financial planning spreadsheets mapping organizational finances over coming two years.- Collaborated with Executive Director to secure largest single grant in organizational history.- Created and wrote first monthly newsletter which led to renewed relationships with multiple funders and had an average open rate of between 25-30 percent.- Planned and executed two trips to North America in six months, each involving 20+ meetings and private events, in three different cities.- Liaisoned with press to generate stories in Jerusalem Report, the Economist and others.- Wrote all reports and proposals for organization, including for major Jewish foundations and federations. - Managed all English interaction with international and local media including getting quotes from staff into the Jerusalem Report, Economist and others.- Coordinated with other organizations to enable Tebeka to receive tax-deductible donations in Canada and the United Kingdom for the first time.- Organized contacts into a CRM system, integrating all contacts, reporting, etc. in one location.- Implemented a volunteer program, integrating English-speaking volunteers into Tebeka's work for the first time ever, with very positive feedback from volunteers.- Worked with staff, board, accounting firm and others in both English and Hebrew on a daily basis. Show less

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  Paretix

  Apr 2015 - Aug 2017

  Product Marketing Manager

  - Worked closely with Product, Analytics, and R&D teams to translate products into materials, optimize products and sell products to financial institutions and their partners, including MNOs.- Successfully created and implemented multi-pronged marketing strategy which generated meetings with senior executives at targeted banks.- Constructed and carried out initial on the ground product training abroad for more than 150 bank employees, including senior IT staff, in close coordination with Product and R&D teams.- Collaborated with CEOs and local partners in other countries to negotiate deals with leading banks, accompanying multiple high-level trips which resulted in largest deals in company history, worth more than $500,000.- Developed and optimized messaging and go-to-market strategies, including creation of a newsletter, one-pagers, blog entries, short pitches and sales materials for website, prospective customers, conferences and partners.- Managed and expanded partner relationships, including initial vetting, provision of documentation, follow-up and more.- Managed online marketing, generating leads through use of LinkedIn and Google advertising and remarketing, A/B testing and use of Google Analytics.- Customized initial sales conversations, presentations and marketing materials for financial institutions across the world.- Conducted industry competitive analysis for investors. Show less

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  Next Insurance

  Dec 2017 - Jan 2019

  Marketing Manager

  - Contributed to company’s massive growth in 2018 through effective management of marketing activities. These included content operation creation and management, email optimization, brand management, work with other departments in the company to launch new products, collaboration with public relations firm, and more.- Initiated and carried out first go-to-market plans in company history, working with the product, engineering, and other departments to launch new products and ensure improved coordination and ease of workflow. - Represented marketing department in internal cross-functional squad working on customer retention. Projects included optimizing customer portal and onboarding, creation of newsletter, and implementation of initial upsell product.- Launched and managed all company content, including recruiting, training, and managing a staff of seven freelance content writers. Results included hundreds of SEO-optimized blog pieces generating 2,000% more revenue year over year, 30+ landing pages, SEM ads, and social campaigns generating millions of views.- Managed company brand internally, training new employees in company messaging, and writing all corporate blog posts.- Optimized and rewrote all company email campaigns, growing revenue 235% with top campaigns resulting in 700%+ revenue growth.- Worked with public relations firm to produce 9 press releases in 2018, including generating top-tier coverage in 30+ publications of series B fundraising announcement.- Represented company on a panel at Fintech Junction conference on the use of AI and machine learning in insurance. Show less

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  Thales

  Jan 2019 - May 2022

  Director of Content and Product Marketing, Software Monetization

  - Lead and develop a global team, including strategic hiring and team growth and restructuring to maximize efficiency. - Plan and manage production of top-notch content of many different types, for different audiences, both internal and external.- Content produced by my team includes blog posts, social posts, white papers, product briefs and go-to-market plans, emails, PowerPoint decks, infographics, collateral including brochures, webinars, and more. Success metrics include emails with a 5x click through rate, 30% increase in followers, drastic increases in blog readership and time on page, etc. - Work closely with internal stakeholders across the world including Product, Sales, Professional Services, and others to align on and execute business strategy.- Engage with customers as needed to collect effective case studies and testimonials, including video interviews and traditional case studies.- Present regularly to different audiences, from hundreds of people to smaller groups, on team projects and accomplishments, including extended 30 minute presentation to full sales team at annual kickoff event, and regular all-hands meetings. Show less

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  Rachel Present LLC

  May 2024 - now

  CEO

  Fractional CMO focused on Israeli B2B tech companies. I help clients create and execute marketing strategies designed to drive revenue across the funnel.I help clients: - Create a marketing strategy plan to help you stand out and beat the competition - Build an outstanding and effective marketing team to execute, and manage the team - Figure out who your target customers are and how to get to them - Determine what's blocking your progress and find ways over, around, or through it - Decide which KPIs you should be tracking and how you can do that effectively Show less