Steven White

Experience

• 

  West Virginia Wesleyan College

  Jun 2014 - Aug 2015

  Coordinator of International Student Recruitment/Admissions Counselor

  Advising- Counseled prospective incoming and transfer students with their college search and transition to college life.- Supported international students in their acclimation to an American college by issuing I-20s, counseling on obtaining a visa, and evaluating foreign transcripts.- Advised international students on driving licenses/social security cards, campus employment, and visa questions.- Guide students through Curricular Practical Training (CPT) and Optional Practical Training (OPT) requirements.Admissions- Reviewed admission files for completion and made independent decisions on acceptance and denial.- Created relationship with a new international transcript evaluation company, Ucredo, leading to a faster international file review turnaround time and more accurate awarding of merit scholarships.- Created, planned, and executed yield events while recruiting in VA, MD, Washington DC, and Japan.- Staffed orientation events, admissions open houses, and scholarship award banquets.- Awarded merit-based aid and other scholarships and grants.Leadership- Trained two international counselors and assisted in training three domestic admissions employees.- Partnered with the Honors Program, the Learning Center, the Alumni/Advancement Office, and the Multicultural Affairs department to recruit and support students.- Developed a relationship between West Virginia Wesleyan College and the Saudi Arabian Cultural Mission with the Vice President of Enrollment Management. Show less

• 

  Virginia Tech

  Jan 2016 - Feb 2021

  - Oversee hiring, onboarding, and training of a diverse team of 13 peer career advisors who provide career coaching to approximately 2,500 students each year.- Complete over 2,000 career coaching sessions and present to groups of up to 400 to help students become employer ready and be successful in their job search.- Develop and execute goal setting and evaluation process for employees, and tracked performance over multiple years.- Provide weekly training, both in groups and one-on-one, on topics such as communication skills, teamwork, leadership, job search strategies, and career development.- Collaborate with employer relations team to complete employer site visits, develop events and recruiting panels for students, and discover new employment opportunities.- Design and develop three-year employee learning program schedule and materials for new and returning employees based on feedback surveys and focus groups.- Transitioned employee training curriculum to online modules, leading to a 100% completion rate.- Serve as a diversity liaison to under-represented communities (international students and student with disabilities students), building relationships with key stakeholders in relevant areas of the university to identify needs.- Develop and execute major career development events (networking reception, escape rooms, etiquette dinners, etc.) of up to 150 attendees.- Teach virtual internship and professional development courses, including building course content, assessing assignment submissions, and analyzing course data.- Serve as program manager for micro-internship program connecting students with alumni. Show less - Advise over 400 individuals on tailoring resume/cover letters, interviewing, job searching, and career exploration.- Track interactions with students and take notes on appointments; improve career coaching skills based on satisfaction survey results.- Manage an advisory board of over 20 representatives across campus to gain input on resources and services provided by the university career center.- Participated in the Saudi Young Leaders Exchange Program (SYLEP) by giving presentations and mock interviews.- Planed and executed events on other career development-related topics such as resume building and self-assessment. Show less

  • Assistant Director of Experiential Programs - Career and Professional Development

    May 2017 - Feb 2021

  • Graduate Assistant for Career Advising - Career and Professional Development

    Aug 2015 - May 2017

  • Student Success Coach (Internship)

    Jan 2016 - Aug 2016
• 

  Southern New Hampshire University

  Mar 2021 - now

  - Write on-brand copy and content for print, video, social, web, broadcast, and out-of-home.- Copyedit marketing materials for campus partners and prospective students.- Develop strategy with academic and marketing partners to set goals and overall tone.- Collaborate with graphic design, video, and web team to ensure copy fits holistically. - Partner with project managers for deliverables to be completed on time.- Evaluate and incorporate client feedback while maintaining integrity and goals of project strategy.- Contribute to creative briefs and execute client and leadership requests.- Conduct research on target audience and complete competitor analysis. Show less - Write on-brand copy for ad hoc and lifecycle campaigns for internal clients.- Maintain brand voice while adapting copy for various audiences and stakeholders.- Proofread and edit copy for current student communications, landing pages, and surveys.- Develop student lifecycle series to increase awareness of SNHU Career Services.- Increase personalization and segmentation of communications through dynamic content.- Manage over 700 campaigns annually with over 9 million emails delivered.- Maintain marketing projects on internal technology platforms, including Salesforce Marketing Cloud, Workfront, and Handshake.- Track campaign results across variety of performance metrics including engagement rates, A/B testing, VOC, and student activity.- Collaborate with the Social, Content, Staff Communications, Operations and Marketing Technology teams to design new optimization strategies and report results.- Establish and build relationships with the Advising, Career Services, and Commencement teams, meeting regularly to discuss objectives.- Partner with clients to develop communications strategy, schedule deployment, review content, determine audience, and ensure timely execution.- Collaborate with clients to develop communications strategy, plan schedule, determine appropriate content and target audience, and ensure timely execution.- Support Career Services team through promotion and communication around career fairs, workshops, and other student-focused events.- Design new testing and optimization strategies as well as tracking and reporting results.- Train three marketing specialists on processes, brand voice, partner collaboration, and university systems. Show less

  • Copywriter

    Jun 2022 - now

  • Adjunct Instructor

    Dec 2021 - now

  • Student Experience Marketing Communications Manager

    Mar 2021 - Jun 2022