James Yang

Experience

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  Allegiant Health

  Aug 2015 - Jan 2017

  Dietary Supplement Product Research and Development Scientist

  • Design and formulate new dietary supplement products based on scientific principles, market trends, and consumer demands, resulting in the successful launch of PerkUp Energy Booster, a highly successful and widely recognized energy supplement.• Conduct ingredient research and evaluate the safety, efficacy, and quality of raw materials to be used in dietary supplement formulations, ensuring compliance with relevant regulations and industry guidelines.• Collaborate with cross-functional teams, including product development, quality assurance, and regulatory affairs, to ensure seamless product development and launch processes for PerkUp Energy Booster.• Develop and optimize the formula for PerkUp Energy Booster, fine-tuning the ingredient proportions and ratios to achieve the desired energizing effects and consumer satisfaction.• Conduct extensive stability testing and analyze product samples for PerkUp Energy Booster, ensuring long shelf-life, potency, and consistent quality.• Perform sensory evaluations and consumer testing for PerkUp Energy Booster, obtaining highly positive feedback and high customer satisfaction scores. Show less

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  ZD Capital Inc

  Jun 2017 - Nov 2019

  Real Estate Marketing Analyst

  • Develop and implement comprehensive marketing strategies to promote and sell real estate properties, resulting in a 20% increase in property sales revenue year-over-year.• Create compelling property listings, including well-written descriptions, professional photographs, and virtual tours, resulting in a 30% increase in online engagement and inquiries.• Utilize various marketing channels and platforms to reach potential buyers and renters, including online listings, social media, email marketing, and traditional marketing methods, resulting in a 25% increase in lead generation.• Collaborate with real estate agents, brokers, and other team members to develop effective marketing plans for individual properties and projects, resulting in a 10% increase in property sales conversions.• Plan and execute marketing campaigns and events to attract potential buyers and generate leads, such as open houses, property showcases, and community events, resulting in a 40% increase in property viewings.• Monitor and analyze marketing campaign performance, including website traffic, lead generation, and conversion rates, and make data-driven decisions to optimize marketing strategies, resulting in a 20% increase in marketing ROI. Show less

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  ZP Industry Ltd

  May 2020 - Oct 2021

  Growth Marketing Manager

  • Lead and defined customer acquisition and retention strategy in partnership with C-suite level executives, regional, and cross-functional leaders through data-driven insights in segmentation and customer journey• Managed both internal and external analysts’ team to execute and implement strategic reporting and dashboard, actionable analysis, and online and offline campaign deployment and measurement• Plan and execute multi-channel marketing campaigns across various digital platforms, including social media, email marketing, content marketing, SEO, SEM, and paid advertising• Utilize marketing analytics tools and data to track and measure key performance indicators (KPIs), identify trends, and provide insights for continuous improvement.•Manage marketing budgets effectively and allocate resources to maximize ROI. Show less

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  YJA Fashion Co

  Nov 2021 - now

  •Led the development of an AI-powered full-stack web application designed to provide crypto investment suggestionsbased on real-time market trends and user inputs. The system integrated Flask (backend), React (frontend), andOpenAI API for LLM-based recommendations.•Implemented user authentication, API rate limiting, and session management, deploying the app via AWS EC2 andcontainerized with Docker.•Integrated a basic CI/CD pipeline using GitHub Actions, automating unit testing (pytest), code linting (Flake8), andformat checks (Black) prior to deployment. Configured staged workflows to automatically deploy the Flask backend toAWS EC2 upon passing tests and checks.•Designed and managed RESTful APIs for both internal services and third-party data, applying best practices in errorhandling, logging, and testing using pytest.•Contributed to Agile development cycles, participating in daily standups, sprint planning, and peer code reviews touphold software engineering best practices. Show less • Designed and implemented scalable data pipelines using Python and SQL to automate data collection, processing, and reporting, improving business decision-making processes by reducing manual effort by 40%.• Optimized ETL processes by debugging and troubleshooting SQL queries and Python scripts, improving data accuracy and reducing processing times by 30%.• Developed custom dashboards and data visualizations using Tableau/Power BI, providing real-time insights and performance metrics for business teams.• Refactored existing code to optimize the performance of data models and streamline business logic, achieving a 25% improvement in query execution times.• Utilized JavaScript (D3 and Leaflet) to build interactive visualizations for web applications, increasing user engagement by 30%.• Actively participated in technical discussions and code reviews with developers to ensure that data processing logic aligned with software engineering best practices. Show less

  • Software Engineer

    Jan 2024 - now

  • Data Engineer

    Nov 2021 - Dec 2023