Alessandro Troisi

Experience

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  Manchester Associates

  Sept 2018 - Jan 2019

  Digital Marketing internship
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  Inditex

  Dec 2018 - May 2019

  Sales Assistant
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  The Vibe Experience

  Apr 2020 - Jul 2020

  Marketing internship
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  Neoattack

  Aug 2020 - Nov 2020

  Account Manager
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  Google

  Aug 2020 - Oct 2023

  -High spenders account managing;-Co-pitching and coaching;-Leading and representing 18 pods;-Monitor, analyze and report PPC campaigns -Strong collaboration with Italian Digital Marketing and Web Agencies -Management of 120 medium and high-value Google Ads Accounts-Strategic Consultancy of Search, Display, Shopping and Video Campaigns -Creation and Implementation of new PPC (Display & Video) and SEM Campaigns -Proven analytical Abilities by Creation of periodic and ad-hoc Reports -Management of Google Ads Accounts for the "Upper Mass Market Project" in the Italian MarketStrategic Consultancy for PPC Campaigns incl. Detection and Understanding of Customer Needs and Objectives-Successful Increase of Spend, Upsell and Sustainability-Efficient handling of high Volume Portfolio of Clients-Delivering consistently against assigned Quota-Trusted Point of Contact for Colleagues regarding Training, Coaching and Support

  • Pod Lead - Agency Account Strategist - Google Ads - TP

    Apr 2023 - Oct 2023

  • Agency Account Strategist - Google Ads - TP

    Jul 2021 - Apr 2023

  • Digital Marketing Consultant - Google Ads - TP

    Aug 2020 - Apr 2023
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  LIFULL Connect

  Oct 2023 - now

  Oversee and enhance Lifull Connect's (Trovit and Mitula group) presence across the Real Estate, Cars, and Jobs search verticals.Identify and pursue new client opportunities, including real estate portals and proptech companies, to expand our global portfolio.Offer strategic guidance and craft innovative marketing strategies to help web portals optimize their return on investment (ROI).Manage campaigns by effectively controlling bids and budgets to ensure they meet established key performance indicators (KPIs).Track and assess key metrics such as CPC, CPL, CPA, CPR, and CPM, providing detailed weekly and monthly reports on channel performance, OKRs, and other KPIs.Collaborate with content, product, and media teams to deliver data-driven insights that enhance marketing outcomes. Show less

  • Digital Key Account Manager - Southern Europe

    Jul 2024 - now

  • Digital Key Account Manager - UK Market

    Oct 2023 - Aug 2024
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  Freelance

  Dec 2023 - now

  Paid Media Specialist

  Managed and optimized multi-channel paid media campaigns (Google Ads, Meta) to maximize ROI and drive conversions.Analyzed campaign performance using data-driven insights to improve targeting, bidding strategies, and ad creatives.Collaborated with cross-functional teams to align paid media efforts with overall marketing objectives and business goals.