Luisa Reyes

Experience

• 

  Alcaldía de Santiago de Cali Dirección de Planeación

  Apr 2008 - Apr 2008

  Logistics Assistant

  Logistical support in the Seminar on "Informal Urban Processes"

• 

  Universidad Autonoma de Occidente - Cali, Colombia

  Jan 2009 - Dec 2011

  - Field work- Drafting of final reports- Information systematization

  • Co-investigator of the Communication research group

    Jun 2011 - Dec 2011

  • Monitor of the Communication Research group

    Jan 2009 - Dec 2011
• 

  Colombia Aprende

  Aug 2009 - Sept 2012

  Short story evaluator

  Short story evaluator for the national story contest years 2009, 2010, 2011 and 2012

• 

  LAE Educación Internacional

  Jun 2012 - now

  •Led company-wide operations and process optimization, ensuring cost-effective and efficient workflows while conducting regular performance reviews to identify areas for improvement and develop actionable strategies for enhancement.•Oversee and coordinate the Back-Office team, managing academic and visa applications, compliance, and data integrity. Established and documented structured processes for the team, bringing clarity to roles and responsibilities while streamlining operations to achieve a 40% reduction in visa processing time, enhancing efficiency and student satisfaction.•Conducted a full audit of the finance team, identifying inefficiencies and restructuring the invoicing workflow. Led the Finance team to reduce pending invoices by 97%, ensuring timely processing and eliminating future delays.•Documented and optimized the agreements process, which previously lacked structure, establishing a streamlined workflow that resulted in a 78% reduction in pending agreements.•Project Lead: Managing the restructuring of LAE's head office, conducting audits, and creating operational manuals.•CRM Transition Project: Leading the migration from an open-source CRM to Salesforce, improving operational efficiency.•Develop partnerships and alliances to enhance business performance and provide staff with new resources.•Plan and execute international education events, including the LAE Roadshow and virtual fairs.•Analyzed and reported on key performance metrics to senior management. Show less • Led the Virtual Counseling Center project, establishing an immediate virtual counseling system via the website to reduce response time for prospective students. Developed the workflow, training programs, and commercial strategy to ensure the team provided high-quality academic advice while also driving sales conversions.• Successfully transitioned the team into a fully commercial unit, setting independent targets and expanding their responsibilities to include full application and visa processing.• Coordinated large-scale student recruitment events, attracting over 30,000 prospective students while contributing to platform development through market research, user experience testing, and quality control to enhance engagement and conversion rates. Show less •Advised students on academic programs, visa processes, and study abroad applications, ensuring personalized guidance aligned with both academic goals and institutional partnerships.•Supported marketing and promotional activities to engage prospective students and drive enrollments, contributing to the office's revenue goals.•Maintained up-to-date knowledge of policies, legislation, and partnership agreements, ensuring compliance and reporting any changes to the Country Manager.•Led pre-departure sessions for outbound exchange students, preparing them for academic, logistical, and cultural adaptation, ultimately enhancing student satisfaction and retention. Show less

  • Operations Manager

    Mar 2022 - now

  • Operations Coordinator - Virtual Counselling Center

    Aug 2018 - Mar 2022

  • Operations Coordinator

    Jun 2016 - Aug 2018

  • International Student Advisor

    Jun 2014 - Jun 2016

  • Communciations Coordinator

    Jan 2013 - Jun 2014

  • Communications Assistant

    Jun 2012 - Dec 2012
• 

  Universidad Autonoma de Occidente - Cali, Colombia

  Aug 2012 - Aug 2012

  General Producer

  General Producer of the Citizen Participation Forum for Cali: Punto por Punto Universidad Autònoma de Occidente.