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Anas Maqsood

Anas Maqsood

Marketing Intern

Followers of Anas Maqsood4000 followers
location of Anas MaqsoodDubai, United Arab Emirates

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  • Timeline

  • About me

    Mobile Apps/Games Growth🚀 | Performance Marketing | ASO | User Acquisition | Monetization | Product Marketing

  • Education

    • CXL

      2022 - 2023
      Mini Degree Growth Marketing

      I am excited to have completed the CXL Growth Marketing Mini-Degree, an online program that has equipped me with a variety of skills in growth marketing. I gained hands-on experience in areas such as A/B testing, conversion optimization, customer acquisition, retention marketing, email marketing, and data analysis.Through this program, I have developed skills in user research, landing page optimization, funnel analysis, email automation, and website personalization. I have also become… Show more I am excited to have completed the CXL Growth Marketing Mini-Degree, an online program that has equipped me with a variety of skills in growth marketing. I gained hands-on experience in areas such as A/B testing, conversion optimization, customer acquisition, retention marketing, email marketing, and data analysis.Through this program, I have developed skills in user research, landing page optimization, funnel analysis, email automation, and website personalization. I have also become proficient in using tools such as Google Analytics, Hotjar, and SEMrush to drive growth.In addition to these technical skills, the program has taught me how to think strategically about growth marketing and how to develop effective marketing campaigns that align with business goals. Overall, completing the CXL Growth Marketing Mini-Degree has prepared me to create and implement data-driven growth marketing strategies that can help businesses of all sizes achieve their growth goals. Show less

    • National University of Sciences and Technology (NUST)

      -
      Bachelor's degree Mechanical Engineering

      Activities and Societies: CGPA: 3.6 [PROJECTS] • Design of Motion Control Assist System for old citizens (FYP) • Developed a prototype of an automated water management system • Designed an automatic Hand Sanitizer with Temp Monitoring (Hello GROSM) using Arduino, GY-906 IR Temp sensor, DHT-11 Temp Sensor, HC-SR04 ultrasonic sensor • Complete human skeletal system using CREO (Part and Assembly Modelling) • Report on innovative ways to improve vehicles suspension systems (Air suspension and N2 Suspension System) NUST Automotive Group (NUSTAG) DESIGN Engineer March 2019• Developed the model of vehicle steering and chassis design• Active involvement in the vehicle fabrication process• Participated as an Observer in meetings with clients such as Toyota and Shell.Honda Avenue, Islamabad Highway August 2020• Mentored by Junior Engineers on Chassis, Steering, and Engine• Studied the overall working of OBD II scanner and Wheel Balancing Sys.NASD, Pakistan August… Show more NUST Automotive Group (NUSTAG) DESIGN Engineer March 2019• Developed the model of vehicle steering and chassis design• Active involvement in the vehicle fabrication process• Participated as an Observer in meetings with clients such as Toyota and Shell.Honda Avenue, Islamabad Highway August 2020• Mentored by Junior Engineers on Chassis, Steering, and Engine• Studied the overall working of OBD II scanner and Wheel Balancing Sys.NASD, Pakistan August 2020• Synergized in a team and conducted a summer camp for two weeks in a school• Mentored a class of 40 in English, Arts, and Sports• Planned and hosted a ceremony which exhibited the learning of students during the summer camp Show less

    • Reforge

      2023 -
      Growth Series, Product-led Growth (PLG), Growth Leadership and Marketing Strategy

  • Experience

    • Shell

      Feb 2019 - Jul 2019
      Marketing Intern

      Shell Eco-Marathon Driver and Marketing Manager

    • Toyota Pakistan

      Nov 2019 - Apr 2020
      Marketing Intern

      NUSTAG Team Marketing Manager and funds management (June 2020- March 2022)

    • Thapos/SportsPlus - Sports Management Platform

      Jan 2020 - Jan 2021

      • App Analytics & Growth

        Jan 2020 - Jan 2021

      • Copywriter and Content Manager

        Jan 2020 - Aug 2020

    • Telebu Communications

      Feb 2022 - Apr 2022
      ASO Consultant

      1. ASO, strategies, and UA for multiple in-house apps like TelebuPing, TelebuHub, TelebuJoin, etc.2. Maintaining LTV: CAC (3:1)3. Experimentation (Custom Store Listing/Custom Product Pages)4. Affiliate Marketing5. CRO (working to improve Install-Trial% and Trial-Paid%)6. A/B Testing7. Copywriting

    • PureSquare

      Apr 2022 - now

      • Collaborated with senior management to shape holistic growth strategy, aligning ASO, performance marketing, and technical activation for optimal results.• Directed product activation initiatives, employing in-app promos, custom offer codes, and user resurrection journeys.• Monitored churn rates and executed data-driven A/B testing for continuous optimization.• Led paywall implementations to maximize revenue while ensuring an engaging user experience.• Crafted intricate user onboarding experiences, enhancing user engagement and retention.• Conducted Mixpanel data analysis to extract actionable insights for informed decisions.• Applied SQL and Python for robust data manipulation and analysis in daily operations.• Employed PED (Price Elasticity of Demand) analysis for different regions, tailoring pricing strategies accordingly.Synthesized strategic leadership, technical prowess, and product activation finesse to fortify PureVPN's app prominence and industry leadership. Show less • Orchestrated comprehensive affiliate network expansion through strategic recruitment and impactful communication.• Forged and executed transformative deals, fueling substantial revenue growth and solidifying market dominance.• Elevated affiliate productivity by skillfully optimizing offerings, CPA, ARPU, ROAS, LTC:CAC, ROI, and AOV.• Empowered affiliates, boosting exposure, revenue, and cultivating lasting partnerships.• Expertly navigated intricate partner dynamics, ensuring precision in commission payments and harmonious collaboration.• Applied advanced ASO techniques, propelling app visibility and securing organic downloads.• Pioneered high-impact user acquisition campaigns, enhancing conversion efficiency.• Leveraged sophisticated tracking platforms (Adjust, AppsFlyer, Branch, and Mixpanel) for nuanced strategic insights.• Strategically enhanced conversion rates, refining the journey from install to paid.• Orchestrated targeted programmatic campaigns, leveraging Apple Search Ads and Google UAC. Show less

      • Marketing Team Lead

        Feb 2024 - now

      • Senior Marketing Executive - App Growth Specialist

        Jul 2023 - Jan 2024

      • Marketing Executive - PureVPN

        Apr 2022 - Jun 2023

    • Spartapp

      Jan 2024 - Mar 2024
      App Growth Specialist

    • JuiceMedia.AI

      Mar 2024 - Jul 2024
      Senior UA Manager

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Anas Maqsood
      Best Community Service Student of the Year Award 2022 National University of Science & Technology (NUST) Oct 2022
    • Awarded to Anas Maqsood
      NUST High Achievers Medal and Award 2022 NUST Sep 2022

  • Volunteer Experience

    • Chairperson CEME Student Chapter

      Issued by ASME (The American Society of Mechanical Engineers) on Oct 2018
      ASME (The American Society of Mechanical Engineers)Associated with Anas Maqsood

    • Shell Eco-Marathon Driver and Funds Manager

      Issued by Shell on Aug 2019
      ShellAssociated with Anas Maqsood

    • NUSTAG Team Marketing Manager

      Issued by Toyota Pakistan on Mar 2020
      Toyota PakistanAssociated with Anas Maqsood