Ilie Ban

Experience

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  Bosch Rexroth

  Jan 2007 - Jun 2008

  Cross-department Trainee (Purchasing/ Logistics/ Finance)

  Trainee program at Bosch Rexroth across three departments (Purchasing/ Logistics/ Finance), in order to learn through the company's activity and practices. The first months I worked at the Logistics department, where my responsibilities included supervising the reception of raw materialsand operating inventory activity in the system(SAP). The next months were split between the Purchasing and Accounting departments, where my main activities were operating bills and goodsreceipts (in SAP), making simple purchase orders (supervised by the superiors) and other tasks that included working with Microsoft Office (Excel, Word, Outlook) , printing documents, sending faxes, e-mails .This role opened my eyes to the world of international corporations with multiple locations and a complex setup. Weniger anzeigen

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  Procter & Gamble

  Aug 2010 - Jan 2024

  Ownership of the Media/ e-commerce analytics and insights generation for the European regional Health Care hub. • Enabled data-driven media investment choices and 15% ROI increase in 12 months, by refining reach-effectiveness-efficiency and media funnel allocation (awareness / consideration / conversion), to better reach consumers across European markets, build consistency in brand voice and strong brand equity.• Drove 50% increase in digital channels revenue by developing omnichannel growth strategies, leading to improved customer experiences and market share growth.• Enhanced digital media performance by 15% across consumer target audiences through an iterative Test-and-learn loop, and piloting a regional capability for creatives and media plan assessment - resulting in optimized media strategy and KPIs for TV and Digital.• Enhanced collaboration with local media teams and media agencies (media budgets, brief, manage) in key markets, led to a 20% improvement in digital media execution standards adherence, within 2 quarters.• Led successful integration and management of new Marketing Technologists, expanding digital capabilities and driving scale for Media analytics optimization. • Organized company-wide events and webinars for the marketing and analytics& insights communities, including active organization of the 100-year celebration of the P&G Analytics& Insights department. Weniger anzeigen Global Media Product Manager - enabling Media processes optimization at P&G across categories, through leading a cross-functional team consisting of 14 internal and external employees.Key responsibilities include enabling: - Optimize the media-driven business strategies and activations including better budget allocation across media vehicles and platforms;- Leveraging VVA (Viewability, Verification, Audience) for enhanced Digital Campaigns management;- Transform the European P&G media reporting ecosystem through aligning regionally and developing a framework of Unified Media KPI’s across Europe, democratize and optimize media KPIs to enable data informed business decisions-Feed the performance-based agency compensation model, reduce pressure associated with reporting on media agency partners and minimizing ad/hoc reporting. Weniger anzeigen The Consumer Brand Analytics Transformation Global Manager role was created to design enhanced collaboration capabilities for the Marketing and Finance teams, and new break-through ways of leveraging consumer data in the Grooming division.• Achieved 50% increase in knowledge democratization and collaboration by implementing the 'First Stop data shop', leading to strategic roadmaps, better capturing market trends, consumer behavior, as well as to improved productivity and knowledge sharing within the organization.• Boosted Marketing and Finance teams' analytics productivity by >15% in 1 year through activating 'Brand Health On Demand', streamlining the portfolio and driving strategic decision-making across touchpoints. Implemented advanced brand initiative tracking, resulting in $500M savings through better initiative optimization and GTM.• Piloted innovative approach via Crimson Hexagon social listening and brand health tracking through machine learning to boost Gillette Social Media campaign effectiveness real-time by 25%, resulting in enhanced consumer brand engagement, expanded reach and stronger brand equity. Weniger anzeigen - Lead regional work for Europe on redesigning the way P&G analyzes and activates Consumer data via collaboration with Global team and by administrating 2 partner agencies' activity (6 team-members) and an internal P&G direct report in CMK (Analytics & Insights).- Build capability for CMK (Consumer&Market Knowledge) via assessing needs, develop and deploy new capabilities - to enable more efficient Market research within P&G, improve data access, analysis & activation, enable Europe CMK drive fast & efficient business decision making. - Lead CMK reports& tools transition from I-CEEMEA region to IMEA and Europe.- Pilot automation of diagnostic & visually enhanced Consumer&Market regional reports via working with agencies - driving time, $ savings and simplification.- Partner closely with regional Business analysts for synergizing projects.- Enable Europe Trade CMK work through better, quicker, more innovative Shopper and Market Understanding tools&reports.- Building Organization Capability: Lead efforts for Culture & Communication via Global CMK “Connect and Collaborate” team: define key connect Focus Areas, activate technology focus areas across CMK CEEMEA/EUROPE, create who/what/how principles for collaborating internally & externally. CMK department representative in Campus projects with HR ACCOMPLISHMENTS: 2014 Winner: CEEMEA CMK Award - Created regional analytical capability for CMK via projects across Brand Health/ Consumer segmentation/Digital - resulting in high $ savings, time savings and simplification.- Lead Europe design customization, pilot phase and effective activation for the new P&G "Consumer data shop" reaching above 60% Europe CMK adoption rate after year 1.- Developed & lead implementation regionally for CMK the GBS Consumer tools training plan in partnership with Business Analysts. Weniger anzeigen - Lead I-CEEMEA regional work for redesigning the way P&G analyzes and activates Consumer data via collaboration with Global team and by administrating 2 partner agencies' activity (4 team-members).- Engage in Capability building for CMK - to help CMK drive fast & efficient business decision making;- Assess needs, contribute in development and deployment of new capabilities to enable more efficient Market research within P&G: improve data access, analysis & activation.ACCOMPLISHMENTS: 2014 Winner: CEEMEA CMK Award Weniger anzeigen - Project management for product category/Retailer work: guiding research design, data analysis / interpretation and final recommendation preparation - with ownership of all aspects for assumed projects- Enable Joint Business Planning with Retailers through shopper& channel understanding and aligning on common opportunities - Lead brand/corporate research projects for providing relevant shopper and market insights - Ensure proper& efficient working relationship/deliverables with P&G external research partners- Regularly Share& reapply Best In Class methodologies & analysis for use throughout CEEMEA and globally.- Expert consultancy on Desktop Reporter,SPSS, SAP and other CMK software systemsACCOMPLISMENTS:-Led channel strategy redesign for Romania& Bulgaria resulting in customized focus plan for Supermarkets and Hypermarkets with P&G growing share disproportionately across categories in fast developing Retailers. Weniger anzeigen Responsibilities:Partner with Marketing, Sales and other Corporate functions in the brands& Retailer strategies to develop efficient business plans through providing relevant consumer/shopper and market insights.- Project management for product category/Retailer work: guiding research design, data analysis / interpretation and final recommendation preparation - with ownership of all aspects for assumed projects- Ensure proper& efficient working relationship/deliverables with P&G external research partners:- Proactively soliciting and assessing new methods/approaches- Identify issues, implement changes in standards, and promote their adoption by suppliers and work group- Regular interaction with CMK Regional team And partnership for common projects- Regularly Share& reapply Best In Class methodologies & analysis for use throughout CEEMEA or globally.- Expert consultancy on Quanvert, SPSS, Desktop Reporter, SAP and other CMK software systems.ACCOMPLISHMENTS:- Driving through consumer& market insights and collaboration with Brand Managers a P&G sustainable growth in market share on Shampoo (H&S, Wash&Go, Pantene), Fem Care (Always, Discreet) and Baby Care (Pampers) categories for Romania and Balkans area countries.- CEEMEA regional Gold award for creating market development strategies on Fem Care and Baby Care categories, which were successfully implemented in collaboration with brand teams.- Silver "Power of You" Award - Balkans CMK. Weniger anzeigen

  • Media & eCommerce Senior Manager Insights & Analytics

    Nov 2022 - Jan 2024

  • Senior Global Media Product Manager

    Jan 2019 - Nov 2022

  • Consumer Brand Analytics Transformation Global Manager (Grooming division)

    Jan 2017 - Feb 2019

  • Analytics & Insights Manager EUROPE

    Jul 2014 - Jan 2017

  • CMK Services & Solutions Manager CEEMEA

    Jul 2013 - Jul 2014

  • Trade& Shopper Insights Manager Balkans

    Jul 2012 - Aug 2013

  • CMK Associate Manager Balkans

    Aug 2010 - Jun 2012
• 

  NineSigma

  Jan 2024 - now

  Council Member – Consumer Marketing & Market Insights

  The Open Innovation Council is a unique global network carefully balanced and managed by NineSigma. Over 15'000 professionals sharing their insights. My role covers:- Contributing expertise in Consumer Marketing and Market Insights to Open Innovation discussions.- Collaborating with FMCG/ CPG and other industry experts to identify trends, challenges, and solutions in the innovation landscape.- Supporting knowledge exchange and thought leadership within the NineSigma network.

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  Digital Swiceberg

  Feb 2024 - now

  Senior Marketing Consultant

  - Providing strategic marketing consulting to support business growth and digital transformation.- Developing go-to-market strategies and customer engagement plans.- Advising on brand positioning, content marketing, and performance measurement.

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  Swiss Marketing Léman

  Jan 2025 - now

  Member & Marketing Advocate

  Member of Swiss Marketing Léman, a non-profit regional club that is part of the Swiss Marketing network.- Engage with marketing and sales professionals, executives, and individuals managing marketing-related topics within their roles.- Participate in regular events, workshops, and training on current marketing and sales trends, with a focus on experience sharing and networking.