
Amanda Scialabba

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About me
Demand Generation | Campaign & Project Manager | Marketing Strategy | 3rd Party Media
Education

St. John's University
-Bachelor of Science (B.S.) Communication Arts, Minors in Business Administration & International Studies Summa Cum Laude (GPA: 3.94)Activities and Societies: Dean's List 2016, 2017, & 2018, SJU Honors Program, Chappell Players Theatre Group, Alpha Psi Omega: National Theatre Honor Society, The Society for Collegiate Leadership and Achievement, Phi Eta Sigma National Honor Society Completed a 4 year Bachelor's degree in a total of 3 years.

Minisink Valley High School
-Advanced Regents Diploma 99.5Activities and Societies: Drama Club, Interact, Chorus, National Honor Society
Experience

St. John's University
Aug 2016 - May 2018- Facilitated on-campus event access and assisted in event setup and breakdown for various student organizations - Served on the Executive Board for CPTG- Managed and maintained all CPTG social media, including but not limited to Facebook, Instagram, Twitter and Snapchat- Led the publicity committee, which was in charge of all promotional materials for various theatrical performances and workshops- Organized multiple publicity stunts to raise awareness about several theatrical performances - Operated and maintained audio visual on-campus theater equipment- Instructed others as to the proper use of said equipment- Worked alongside student organization leaders while operating sound and lighting equipment for various campus events
Student Operations: Event Support Staff
Aug 2017 - May 2018Chappell Players Theatre Group: Public Relations Officer
May 2017 - May 2018Student Operations: Little Theatre Staff
Aug 2016 - May 2018

RJS Pest Management
Jun 2017 - Jun 2018Marketing & Customer Service Intern- Managed social media and internet based marketing for the business, including but not limited to Twitter, Facebook, LinkedIn, Google My Business, and Indeed- Published blog posts to the RJS website- Created MailChimp campaigns and sent out mass emails to customers and prospects- Assisted with Salesforce integration- Handled a high volume of customer inquiries via phone and email- Resolved customer concerns in a timely manner- Assisted in handling accounts payable and accounts receivable - Helped with the billing of customers, called for overdue invoices and entered and confirmed pricing of vendor bills using Salesforce and QuickBooks Show less

Walt Disney World
Aug 2018 - Oct 2018Disney College Program- Attended Disney's educational training classes and learned how to provide guests with a positive and seamless magical experience- Engaged and assisted guests with merchandise- Performed tasks quickly and efficiently- Contributed to positive work environment- Performed operational duties, such as replenishing merchandise, and operating computerized cash registers

SupplyHouse.com
Dec 2018 - Dec 2019Marketing Communications Coordinator- Event Management: Contractor training classes, focus groups, regional and national trade shows, and customer appreciation events- Data Collection: Survey results and feedback from events, which was then organized in MS Excel and AirTable for analysis- Inventory Management: Gear and swag items for employees and customers- Relationship Management: Worked with industry influencers while managing influencer marketing projects- Community Management: Replied to comments and messages on all of our social media platforms including Facebook, Instagram, Twitter, and LinkedIn- Social Media Management: Monitored all previously mentioned platforms for relevant conversations to join and assisted in finding user-generated content and created copy for social posts Show less

JP McHale Pest Management
Dec 2019 - Feb 2020Marketing & Customer Service Assistant- Social Media Marketing: Twitter, Facebook, LinkedIn, Google My Business, and Indeed- Copywriting: Published blog posts to the company’s website- Email Marketing: Created MailChimp campaigns and sent out mass emails to customers and prospects- Technology Integration: Assisted with Salesforce and PestPac software integration- Customer Service: Handled a high volume of customer inquiries via phone and email and resolved customer concerns in a timely manner- Accounting Skills: Assisted in handling accounts payable and accounts receivable; helped with the billing of customers, called for overdue invoices and entered and confirmed pricing of vendor bills using Salesforce and QuickBooks Show less
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Worldwide Business Research (WBR)
Aug 2021 - Oct 2023- Brand Management: Head of Marketing for the ProcureCon event portfolio- Copywriting and Graphic Design: PDF brochures, event websites, email marketing, paid search, remarketing banner ads, and social media marketing- Email Marketing: Execute campaigns and create data segments in Oracle and Eloqua- Analytical Skills: derive go-to-market strategies and tactics for each event assigned; provide detailed performance reports with actions; evaluate key metrics in Google Analytics (GA4)- Relationship Management: Work with media partners for each event; propose mutually beneficial agreements and exchange marketing deliverables- Cross Communication: Facilitate the distribution of marketing materials to cross functional teams- Managerial Skills: Create and execute the marketing strategy for several high-profit B2B events; develop and mentor Marketing Assistants- Continuously honing multitasking and organizational skills while working on the marketing collateral for up to 10 events simultaneously- Promoted to Marketing Manager after only 5 months with the company Show less
Marketing Manager
Jan 2022 - Oct 2023Marketing Assistant
Aug 2021 - Jan 2022

NICE
Oct 2023 - nowDemand Generation Campaign Manager, 3rd Party Media- Manage relationships with 12 key 3rd party media partners and multiple deliverables, including but not limited to over 50 webinars per year- Drive the strategic development and execution of marketing campaigns, including but notlimited to top of funnel demand generation campaigns, media buying, webinars, emails, etc.- Manage quarterly and annual planning, development, and timely execution of campaign plans with key stakeholders- Own all logistics, budgeting, scheduling elements as related to 3rd party programs and campaigns- Manage lead acquisition, nurture and follow-up; collaborates with sales to ensure strong follow-through on sourced leads- Track program results, measures program success, and reports metrics to stakeholders and sales teams on an on-going basis. Recommends improvements based on results Show less
Licenses & Certifications
- View certificate

Email Marketing
HubSpot AcademySept 2021
Honors & Awards
- Awarded to Amanda ScialabbaDean’s List 2017-2018 St. John’s University Aug 2018 In recognition of academic distinction for outstanding scholastic performance.
- Awarded to Amanda ScialabbaSumma Cum Laude Graduate St. John's University May 2018 Graduated "with the highest honor" from St. John's University with a GPA of 3.94.
- Awarded to Amanda ScialabbaCommunication Arts Award College of Professional Studies Apr 2018 Graduated with the highest GPA in the Communication Arts major.
- Awarded to Amanda ScialabbaHonors College Certificate Honors College Apr 2018 Successfully completed and exceled in the required amount of honors classes in the honors college program.
- Awarded to Amanda ScialabbaOutstanding Thespian Award St. John's University - Student Affairs Apr 2018 Awarded to a member of the Chappell Players Theatre Group who has demonstrated exceptional teamwork, commitment to the organization, and excellence in the theater arts.
- Awarded to Amanda ScialabbaDean's List 2016-2017 St. John's University Aug 2017 In recognition of academic distinction for outstanding scholastic performance.
- Awarded to Amanda ScialabbaPhi Eta Sigma National Honor Society St. John's University Sep 2016 Membership is awarded to those who demonstrate high scholastic achievement during their freshman year of college.
- Awarded to Amanda ScialabbaDean's List 2015-2016 St. John's University Aug 2016 In recognition of academic distinction for outstanding scholastic performance.
- Awarded to Amanda ScialabbaAlpha Psi Omega National Theatre Honor Society St. John's University Apr 2016 A National Theatre Honor Society for participants in collegiate theatre.
- Awarded to Amanda ScialabbaMember of The Society for Collegiate Leadership & Achievement SCLA Apr 2016 Membership in SCLA is a distinction for undergraduate and graduate students whose academic success demonstrates their commitment and drive.
- Awarded to Amanda ScialabbaCaitlin M. Hammaren Memorial Foundation and Arts Institute Scholarship Award Caitlin M. Hammaren Memorial Foundation and Arts Institute Jun 2015
- Awarded to Amanda ScialabbaNYS Scholarship for Academic Excellence New York State Jun 2015 Achieved one of the top 15 average regents scores in the Minisink Valley High School graduating class of 2015.
- Awarded to Amanda ScialabbaMember of National Honor Society NHS Oct 2014
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