Aleksandra Jaskiewicz

Experience

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  Kaja sp. z o.o.

  Jun 2008 - Aug 2008

  Telemarketer

  - Customer acquisition, - Conducting phone contact with customers, - Correspondence with customers.

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  Tawerna Zielony Wiatr

  Jul 2010 - Aug 2010

  Maitre

  - Customer servicing, - Kitchen Help- Bartender- Preparing daily reports

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  Fundacja INTEGRA

  Aug 2010 - Mar 2013

  Trip Coordinator / Animator

  - Organization of events and trips- Coordination of team activities- Supervision over a group of animators- Marketing- Free Time Animation- Conducting Sports Activities- Tour Guiding

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  Wielkopolskie Centrum Wydawnicze

  Mar 2011 - Aug 2011

  Computer Specialist

  - Creating and modifying consumer database, - Contact with clients and contractors- Preparing and sending offers- Warehouse management

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  UEFA

  Jan 2012 - Jan 2012

  ICT Volunteer

  Preparing and taking care for ICT infrastructure on the stadium before and during the tournament.

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  Fundacja Eventio

  Apr 2013 - Oct 2014

  Co-Founder

  - Organization of events and trips- Coordination of team activities- Supervision over a group of animators- Brand Management- Marketing: Field Marketing, Internet Marketing, Social Media Marketing- HR: Team Building, Team Management

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  OMD Poland

  Aug 2013 - Aug 2018

  Account Executive

  - Client Service - Main point of contact for several products from the Clients portfolio- Coordination of activities in Baltic markets- Creation of yearly media strategies, including channel choice and media split based on market, competitive and target group analysis- Media Planning & Media Buying (TV, Online, Print, Radio, OOH, Cinema)- Cooperation with specialized departments (Performance, SEM, Programmatic, Social Media)- Developing and maintaining communication with suppliers - Campaign monitoring, optimization, and periodic reports - Use of media-supporting programs (media consumption, target group analysis, campaign measurement and analytics)- Accounting and preparation of summaries of the campaigns, including reporting on achieved results and KPIs- Market & Media Consumption analysis- Competitive analysis Show less

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  Initiative

  Sept 2018 - Jan 2022

  Communication Manager

  - Client Service - Client's Lead & Main Point of Contact for Senior Managers in terms of Media Communication, especially Digital media channels- Coordination of activities in the Czech and Slovak market- Design yearly communication & media strategies for several brands and participation in the creation of long-term brand visions- Close cooperation with the Global Client Service Team to develop improved campaign planning and working processes - Coordination of Global reporting processes- Reporting on the monthly and yearly spending of brands and portfolios, keeping track of commitments- Media Planning & Media Buying (TV, Online, Print, Radio, OOH, Cinema)- Digital Lead - Main point of contact for specialized digital departments (Performance, SEM, Programmatic, Social Media) and Digital knowledge HUB for the team- Collation, review, and keeping records of campaign and media plans, activity plans and budgetary information- Junior Staff mentoring and supervision over the work of the team of planners and co-workers- Creation of market and competitive analysis and reports, including consumer insights, and presentation of them to the Senior Management in a clear and concise manner Show less

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  GoTo Global

  Feb 2022 - Nov 2023

  - Alignment of brand communication and enhancement of consistency across markets and channels (incl. Branding, Tone of Voice, Visual Recognition, Owned media, and communication channels)- Webpage management, and SEO optimization.- Supervision and strategic and technical support for marketing departments in multiple markets (Spain, Israel, Germany) - Establishment and implementation of processes, unification of templates and set up of global standards for operations of local markets- Digital Marketing Tools management, and technical support to local teams- Business data analysis, including the creation and development of advanced reports and the evolution of Power BI- Development and introduction of new product features and new communication possibilities as well as optimizing the already existing processes. Show less - Management of the Marketing budget- Business data analysis, including the creation of advanced reports - Design and implementation of growth strategy by using paid and owned media channels to grow new user acquisition, activation, engagement, and retention in a scalable and efficient way - Development of the new product features. From insights research, through data analysis, to design and implementation.- Optimization and experimentation on campaigns, incentives, and approaches to building scalable solutions, including product, data science, and brand marketing - Execution of media strategy through competitive research, platform optimization, benchmarking, messaging, and audience identification- Liaison with 3rd party marketing agencies, partners, suppliers, onboarding agencies, creation of processes and procedures- Reporting on marketing objectives and campaign performance, identification of core KPIs and metrics- Collaboration with other departments in the group to ensure that marketing content is consistent with targets, goals, and company actions Show less

  • Global Marketing Manager

    Oct 2022 - Nov 2023

  • Marketing Manager / Head of Marketing Malta

    Feb 2022 - Oct 2022
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  Kindred Group plc

  Nov 2023 - now

  Retention Manager

  - Designing, executing, and optimizing data-driven marketing strategies and campaigns across multiple markets (Italy, Poland, and Estonia), aligning with KPIs and business objectives.- Creation and implementation of local, personalized, and targeted multichannel campaigns and strategies including campaign ownership with the whole process from start to finish.- Monitoring market metrics to ensure stable market development and ensure communication efficiency. Proactively identifying and addressing market-specific challenges and revenue disruptions due to regulatory changes, ensuring minimal impact on business outcomes.- Conducting customer analysis to identify threats and opportunities as well as providing insights.- Close cooperation with cross-functional teams to streamline workflows, improve task organization, and foster a collaborative environment.- Introduction of new processes and new ways of working within the team, to ensure high efficiency of cooperation.- Leveraging tools like Optimove to develop targeted retention strategies, train team members, and drive improved campaign effectiveness.- Stepping into managerial responsibilities during leadership absences, providing guidance, task delegation, and mentorship to maintain team performance and morale. Show less