Aisha Agaidarova

Experience

• 

  Rocket Firm | Product Company

  Jul 2021 - Nov 2021

  ★ Conducted and organized market and competitive research; analyzed competitors' social media platforms; calculated and compared ER and ERReach; created a buyer persona for Nestle Purina KZ and one of the Big Tobacco's KZ department★Assisted on implementation of new marketing strategies and campaigns for Hape KZ and Nutella KZ.★Conducted reports on the performance of campaigns and presented findings to the Marketing Manager.★Supported the Marketing Manager and the Head of Marketing Department with any tasks assigned. Show less

  • Social Media Business Analyst

    Sept 2021 - Nov 2021

  • Social Media Marketing Intern

    Jul 2021 - Sept 2021
• 

  Inchainge

  Feb 2022 - now

  Work with tools like Hotjar, SEMrush, Google Analytics, Google Search Console, Google Looker Studio and other similar platforms to analyze and optimize the performance of the website and online marketing campaigns. Responsibilities include:· Implementing and configuring analytics tools to track website metrics, user behavior, and conversion rates.· Analyzing data to gain insights into user engagement, website performance, and campaign effectiveness.· Conducting A/B testing and analyzing results to improve website usability and conversion rates.· Generating reports and presenting findings to stakeholders, providing recommendations for optimizing digital marketing strategies.· Monitoring website traffic, keyword rankings, and search engine performance using SEO tools like SEMrush.· Plan, manage, and execute both on-page and off-page SEO, analyse the SEO campaign performance, and recommend actionable strategies to improve SEO rankings· Utilizing tools like Hotjar to conduct user research, heat mapping, and session recordings to understand user behaviour and identify areas for improvement.· Evaluating and optimizing existing website pages from the User Experience perspective· Developing wireframes to assist web developer in the front-end development of new website pages (UX) Show less Key Responsibilities:● Collaborated with the SEO manager to implement continuous Onpage, Offpage, and Tech Search Engine Optimization (SEO) strategies. Assisted in planning, executing, and reporting these efforts to stakeholders, driving increased website visibility and organic traffic.● Optimized new and existing website content by using WordPress, ensuring optimal keyword integration and improved search engine rankings.● Researched and implemented User Experience (UX) optimization strategies on the website to enhance the user journey, increase conversion rates, and reduce information overload, resulting in improved user satisfaction and engagement.● Conducted comprehensive keyword research using marketing insights platforms such as Semrush to provide input and recommendations for content marketing campaigns in focus countries.● Utilized marketing insights platforms like Google Analytics to make data-driven marketing decisions. Leveraged key metrics and analytics to optimize campaigns, measure performance, and identify growth opportunities.● Gathered valuable user behaviour insights using tools like Hotjar, including heatmaps and scroll maps, to understand user engagement patterns, identify pain points, and implement quick wins for optimizing website content.● Collaborated on multi-disciplinary projects, leveraging cross-functional expertise to enhance the impact of digital marketing channels on overall business objectives. Show less

  • Digital Marketing Manager

    Jan 2025 - now

  • Junior Digital Marketing Manager

    Jul 2023 - Jan 2025

  • Junior Marketing Associate

    Sept 2022 - Jul 2023

  • Digital Marketing Intern

    Feb 2022 - Aug 2022