MARIA EDNA RUSSO MOTA

Experience

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  ZB Communicacao e Estrategia

  Aug 2002 - Jun 2005

  Advertising Executive

  Creation of advertising articles and advertising campaignsCreation of texts / roadmap for political campaigns• Prepare creative and persuasive copy to persuade the target market to purchase or use the client's product or service.• Interact with clients to learn about the product or service being sold and how each client wants it presented to the public.• Discuss what kind of marketing plan the client has designed and which vehicles the client will use to present the product, such as radio or television commercials, newspaper or magazine ads, or direct mail marketing. Show less

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  MTV /VTM Belo Horizonte, Brasil

  Jul 2005 - Feb 2006

  Publisher and Writer

  Creation of scripts for commercials, promotions, interviews and TV programs.• Discussing the client's core message and target audience• Brainstorming visual and copy ideas with other members of the creative team• Writing and presenting a few options to clients• Modifying copy until the client is satisfied• Overseeing the production phase.

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  BCA- Brazilian Contemporary Arts

  May 2006 - Apr 2008

  Music Production and Events Assistant

  • Booking studios, production equipment, performance and production staff• Liaising with a wide range of people• Organising meetings and interviews• Helping to scout new bands, artists, and music

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  Hollywood Displays

  Apr 2011 - Jun 2013

  Marketing Lead

  • Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts• Prepares final layout by marking and pasting up finished copy and art.• Create PDFs for print and client review• Follow a development timeline to ensure tasks are being completed on time• Troubleshoot problems as they arise with both the creative team and the printer

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  Joanna Hall Lifestyle Management Limited

  Jun 2013 - Oct 2014

  Sales and Marketing Coordinator

  • Developed and implemented marketing and advertising strategies against agreed objectives. • Planned, organised and delivered promotional presentations and events. • Tracked product line sales and costs by analysing sales, expense, and new business data. • Prepared marketing reports by collecting, analysing, and summarising sales data. • Kept promotional materials ready by coordinating requirements with graphics department.• Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising. Show less

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  Owner/Founder of Localiza Hertz Rent a Car

  Feb 2015 - Jun 2018

  Private and Executive Assistant

  • Typed, compiled and prepared reports, presentations and correspondence • Implementing and maintaining procedures/administrative systems• Managed databases and filing systems • Liaised with staff, suppliers and clients • Dealt with correspondence and phone calls • Managed diaries and scheduling meetings and appointments and note-taking• Dealing with correspondence • Booked and arranged travel, visa, transport and accommodation • Reminded the executive of important tasks and deadlines • Collated and filed expenses • Researching ahead of meetings and fully briefing him in preparation• Organising the manager’s personal commitments including travel or childcare• Act as the first point of contact, managing telephone and email enquiries• Organising events Show less

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  London College of International Business studies

  Aug 2018 - Sept 2020

  • Accurate and timely responses to all inbound enquiries from prospective students, business contacts and the public. Ensuring all customers receive an impeccable service through careful attention to detail and unwavering high standards • Record activity with prospective students and provide reports as required on progress against recruitment targets • Design, develop and deliver a range of B2C events including schools outreach, open days, taster days, advisor events. Plan and deliver the college wide outreach strategy working within the student recruitment budget• Ensure that all events are appropriately staffed and smoothly and efficiently delivered • Undertake all risk assessments for events and adhere to best practice in event management • Manage relationships with schools and colleges with the aim of increasing brand awareness and applications. Arrange visits to schools and colleges • Take responsibility for LCIBS’ involvement with and attendance of careers/Higher Education fairs and UCAS conventions • Undertake regular evaluation of all recruitment activities, monitor their effectiveness and provide recommendations on improvements • Provide regular feedback on effectiveness of marketing collateral used to support student engagement activities• Work with the Admissions team during peak periods such as confirmation and clearing to ensure the process works effectively and is jointly delivered by the Recruitment and Admissions teams • Assist the Admissions team with admissions workshops and agent open days by processing students’ documentation and effectively managing candidates to make sure it is all done thoroughly and in a timely manner Show less Main Responsibilities:• Meeting and greeting students and visitors. • Answering and directing incoming phone calls and emails. • Answering and directing Calls with competent switchboard management• Managing Meetings Rooms, including diaries and Ordering Catering • Setting up VCs• Maintaining financial records and the preparation of financial reports and spreadsheets• Managing monthly credit card expenses and petty cash• Being the main point of contact for all visitors, suppliers, contractors and building management and incoming deliveries• Arranging couriers and travel arrangements• Ensuring upkeep of kitchen and stationery supplies• Liaising internally and externally with clients and colleagues alike• Responding to email enquiries Show less

  • Student Recruitment Officer

    Feb 2019 - Sept 2020

  • Receptionist and Finance Clerk

    Aug 2018 - Feb 2019
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  UHNW Individual

  Sept 2018 - Jul 2019

  Personal Assistant

  Main Responsibilities:• Proactively manage diaries, make appointments, coordinate reservations, ensuring focus on agreed priorities and supporting efficient time management• Liaising with internal and external staff• Read all incoming and outgoing emails to be aware of priorities, highlighting those that require action and ensuring deadlines are met• Identify and ensure papers are available for meetings• Coordinate local and international travel, visas and hotel bookings for business trips• Create and maintain travel itineraries. Responsible for ensuring travel documents are up to date and valid for all trips• Prepare expenses and collate all receipts • Arrange regular and ad hoc meetings, inviting attendees, preparing agendas, coordinating presentations, taking notes in the meeting, as required Show less

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  Unite Students

  Sept 2020 - May 2021

  Service and Sales Advisor - Nomination Building -King's College Residence

  Key responsibilities• Provide a welcoming front of house responsive service and be the first point of contact for tenants giving appropriate advice when required, ensuring all matters are dealt with in a professional and timely manner• Reporting any welfare concerns to King’s College• Conduct flat viewings giving them tours of the properties and facilities we offer, discussing and understanding their needs• Undertake flat and rooms inspections of the student assessing condition for any re-charge and leading sales conversations, monitor resident behaviour • Planning and running events for our students• Deal with customer enquiries by social networks, email, telephone and in person• Receive and process payments, monitor and chase rent arrears helping them understand their current account balance and any actions they need to take• Regularly liaising with the Maintenance team and Cleaning team to ensure our properties are presented to the highest standard• Support with the on boarding of new team members, assisting with training needs• Completing organised customer Check In and Check Out days – showing residents to their new rooms and answering any queries they may have Show less

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  Optivo

  May 2021 - May 2023

  Deputy Manager
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  IQ Student Accommodation

  May 2023 - now

  Assistant Manager