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Anson Cheah

Anson Cheah

Service Engineer

Followers of Anson Cheah266 followers
location of Anson CheahSelangor, Malaysia

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  • Timeline

  • About me

    Sales General Manager @ Barkath Group | Driving Sales Growth

  • Education

    • KDU College

      2004 - 2007
      Diploma Electrical and Electronics Engineering Second Class

  • Experience

    • Hospimetrix Sdn Bhd

      Jul 2006 - Jun 2009
      Service Engineer

    • VKool Malaysia

      Jun 2009 - Jun 2011
      Marketing Executive

    • British American Tobacco

      Jun 2011 - Sept 2014
      Territory Executive

    • Nestlé Professional

      Nov 2014 - Dec 2017

      CCSD is a national portfolio where I analyse data and share them with the management team for pulse check. I also plan for yearly trade expenses, forecasting & allocation of stocks and target setting for the sales teams in the region Distributor management role covering coffee shop & food court channels in lower Perak market. Managing 5 distributors and sales teams to generate good growth and profitability

      • Channel Category Sales & Development

        Dec 2015 - Dec 2017

      • District Sales Executive

        Nov 2014 - Nov 2015

    • Jebsen & Jessen Ingredients

      Jan 2018 - Dec 2018
      Business Development Manager (Consumer Retail)

      Business Development - Taking charge of Malaysia & Singapore market.- Develop sales a strategies for B2C route to market- Come up with product roadmaps focusing on consumer food products such as in retail & food service channels- Present analysis & business insights onmarket trends to management to capture on next big opportunity- Work closely with R&D team and production team for NPD and forecasting for customer needs- Championing projects within region ( with other BDMs) to leverage on cross market analysis and volumes to gain economy of scale- Sourcing for potential new suppliers to represent in consumer segmentAccount Management- Sourcing and providing solutions for customers food needs in customer products- Projection of market potential and insights on food portfolio which they are pursuing- Flexibility and managing timelines for NPD within R&D and production for shorter lead times.- Sharing new market trends and working with them to develop and align marketing activities with new product solutions Show less

    • Haco Asia Pacific Sdn Bhd

      May 2019 - Sept 2021
      Regional Sales Manager

    • Coca-Cola Refreshments Malaysia

      Sept 2021 - Sept 2024
      Head of Route to Market Executions (Pen M’sia)

    • Barkath Group

      Oct 2024 - now
      Sales General Manager

  • Licenses & Certifications