Prasanthi Kasinathan

Experience

• 

  Flipkart

  Jul 2015 - Jan 2017

  Category Manager

  - Managed $60M in annual revenue across 4 products, optimizing pricing, inventory & merchandising strategies.- Led seasonal campaigns like "Big Billion Days," driving promotions, pricing, and post-campaign ROI analysis to maximize sales and conversion.- Drove a 12% YoY increase in GMV by leveraging data-driven pricing and customer experience optimization strategies.- Executed 50+ marketing campaigns, utilizing customer and competitive insights to refine strategies and improve results.- Increased site visits by 8% and conversion by 1% through site content and taxonomy optimization. Show less

• 

  Merrithew™

  Sept 2017 - Jun 2018

  Ecommerce Manager

  - Led the Black Friday campaign, resulting in the highest sales month in the company’s history (+87% YoY revenue)- Developed and executed the end-to-end marketing plans to attract new customers and increase customer lifetime value.

• 

  TELUS

  Jun 2018 - Nov 2021

  - Developed a comprehensive end to end Mobility marketing strategy, diving deep into consumer insights to improve experiences across TELUS, Koodo, and Public Mobile, focusing on customer needs and business objectives.- Collaborated with 20+ cross-functional teams to design a 5-year roadmap and secured leadership buy-in to fund critical projects like real-time inventory management and faster shipping options. - Led Koodo’s digital marketing strategy for key device launches and campaigns, including Black Friday, achieving 250% YoY sales growth.- Collaborated with Amazon for an exclusive offer, resulting in a 4X increase in activation share during Black Friday. - Developed end-to-end GTM & personalization plans for 150+ device launches, pre-orders and special online only offers. - Supported the automation of order fulfilment, reducing time to ship by 50% with significant offline support cost savings.

  • Senior Strategy Manager - Direct to Customer Transformation

    Apr 2021 - Nov 2021

  • Senior Marketing Manager - Koodo Digital

    Sept 2019 - Apr 2021

  • Marketing Manager - Koodo Digital

    Jun 2018 - Sept 2019
• 

  TELUS

  Jan 2023 - now

  I lead a high-performing team of 12 professionals, including Product Managers, Content Managers, Data Analysts, and Digital Strategy Managers, driving digital channel growth for the Small & Medium Business (SMB) segment at TELUS. I spearhead large-scale operational and strategic initiatives to enhance the digital experience, ensuring seamless collaboration across Product, Engineering, UX, and Marketing teams. Key responsibilities include:Digital Merchandising & New Product Growth – Developing and optimizing our merchandising strategy and customer journeys, sales funnels, and conversion strategies to make it easier to buy & upgrade online.Support Product Intensity – Enhancing bundling strategies, 1:1 personalized experiences, and retargeting high-intent visitors to maximize engagement.Sales Support Tools Digitization – Streamlining and automating sales processes through innovative digital tools to improve efficiency and scalability.Product Innovation & Capital Investments – Leading strategic initiatives and long-term capital projects to enhance our marketing toolkit, drive operational efficiency, and strengthen customer experiences. Show less

  • Team Manager - Digital Experience Strategy, SMB

    Jun 2023 - now

  • Senior Strategy Manager - Strategy Center of Excellence

    Jan 2023 - Jul 2023