Nahala C J

Experience

• 

  One Stop Solution Homes

  Jan 2018 - Jul 2018

  Sales Officer

  Closed end to end sales cycle from prospecting to demonstration and deal closure.

• 

  Webaxyz

  Aug 2018 - Dec 2018

  Human Resources Recruitment Consultant

  Performed full-cycle recruitment including job analysis, candidate sourcing, role fit match, scheduling and improving candidate NPS.

• 

  Trip Factory

  Jan 2019 - May 2019

  Travel Consultant

  Collaborated across teams to align clients travel destinations to the ideal itinerary.

• 

  Tyremarket.com

  Jun 2019 - Sept 2020

  Product Executive/ Author

  - Enhanced website engagement by expanding two-way communication as a subject matter expert to address nation-wide queries on platforms such as Quora, Team-BHP and TyreMantra (in house blog page).- Increased website traffic through content strategy and execution driven by customer insights and segmentation. - Increased feature accuracy for products that were newly listed on the website by gathering information from various resources such as interacting with different sellers and researching numerous online sources.- Conducted comparative price analysis through regular market analysis and managing regular price fluctuations.- Improved user interface by conducting test environments for new features to provide users with the best experience and increased platform loyalty.- Drafted tag content for ad boards to increase CTR (click through rate). - Increased customer loyalty ranking on platforms like Google, Facebook, Trustpilot etc., by carefully drafting responses to reviews across communication mediums.- Optimized vendor product mixes online by building relationships and managing individual vendors.- Boosted international/domestic traffic to the website by strategically developing and placing the content of current affairs in the automotive industry.- Established authenticity and built brand loyalty among users by reviewing content to deliver factual data.- Aided in establishing a wider presence in the industry by representing tyremarket.com as a subject matter expert in events such as World Motorcycle Day Meet, Auto-Technica, India Bikers Week.- Eased customer interaction by handling non- voice communication for cases under escalation. Show less

• 

  GetMyUni

  Apr 2021 - now

  -Designed a User Reviews System for collecting, publishing, and monitoring student reviews which yielded 120-150 organic reviews every month. -Designed systems/tools for lead generation which improved the LTR from 0.6% to an average of 3.5% - 4%. -Managed 32 Lakh+ users on the website annually. -Designed and delivered in-house Business development/Operation dashboard and Lead Management & -Delivery System which currently handles 300+ business units with an average of 600 automated campaigns and 1 Lakh + leads quarterly. -Upgraded the Content Management System with additional auto-save, auto-purging, and Productivity tracking features. -Designed a Q&A Forum to build an educational community of relevant, updated discussions from actual users. -Designed an automated CTA tagging system with downloadable resources to reduce manual efforts and increase LTR. Show less -Structured and streamlined processes to achieve cross-functional agility amongst various departments such as Content, SEO, Tech, Operations, and others to improve productivity. -Delegate tasks and responsibilities effectively to team members, leveraging their expertise and capabilities.-Organized Knowledge Transfer sessions & Webinars for various departments to get acquainted with the Product, Process, and Scrum.-Managed Clients and Client Account Managers by gathering/ prioritizing requirements and setting the right expectations for completion in a timely fashion. -Orchestrated website revamp projects by gathering and establishing the product requirements/expectation/ acceptance criteria to and from all stakeholders concerned via wireframes, PRDs, test cases, and design prototypes.-Revamped user experience at a granular level, creating new products and enhancing existing ones to bridge the gap between the website and target audience, while conducting comparative product analysis to align with online UI/UX norms and competitor trends, and continuously updating features to enhance user interface and experience.-Created tracking/ reporting systems to analyze data on user behavior/intent, CTA performance, user preferences, and more while presenting project/task progress, and insights to drive data-oriented decisions on the product direction to all stakeholders. Show less

  • Deputy Product Manager

    Apr 2023 - now

  • Associate Product Manager

    Apr 2021 - Mar 2023