Prakash Wallis

Experience

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  Orca Music Festival

  Mar 2012 - Dec 2017

  Founder & CCO / Executive Producer

  - Estimate financial projections within stipulated budget, estimate cash flow, cost tracking, forecast sales and costs, and create analysis of variance.`- Structure event floor plan according to staff and supplier needs.- Recruit personnel and subcontract to build work teams.- Supervise event pre-production and production schedules.- Develop graphic, audiovisual, stage and decoration concepts with creative team to enhance attendee experience.- Create proposals for sponsors.- Supervise assembly, production and work teams on event days.- Monitor, coordinate and supervise artistic director.- Develop and execute innovative projects to improve attendee experience.- Increased number of assistants by 400%, from 1000 in 2011 to 4000 in 2017. Show less

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  MAGNISHOW Experiential Marketing Agency

  Jan 2013 - Jun 2015

  Founder & Chief Business Development Officer

  - Identified opportunities to build, develop and maintain alliances.- Conducted all aspects of negotiations.- Implemented new initiatives, evaluated business impact, and determined most effective scope and approach for implementation.- Evaluated growth potential of business; identified, proposed and developed strategies to meet objectives.- Researched market trends to encourage development of competitive advantage.- Created and presented business cases to create new sources of income.- Developed and lead projects; managed deadlines, budgets and resources.- Defined sales priorities and developed portfolio of value driven products and services.- Supported sales team to present creative proposals to customers.- Directed, managed and developed marketing plans and strategies on digital platforms and BTL, from preparation of brief to implementation of campaign, and analysis of results. - Represented company in events.- Head of DJs and artists department; direct manager of Management and Booking teams. - With more than 70 events per month in 2 years, we became number one company for DJ events in - - Venezuela, and the go to for international DJs in the region.- Handled 10 most important Venezuelan DJs; achieved visibility in international markets- Worked with international brands Diageo, British American Tobacco, Philip Morris, Pepsico, Microsoft and others. Show less

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  WAGPA Digital Marketing Agency

  Jul 2015 - Dec 2017

  Founder & CEO

  - Develop strategies and business plans to ensure alignment with company vision, short and long term goals. - Plan, implement, monitor and evaluate operations. - Build agency partnerships, collaborations and effective strategic alliances.- Actively participate in hiring, developing and motivating staff to build strong, collaborative self-managed teams.- Supervise company's annual budgets and present to Board of Directors.- Ensure that image of partner agency aligns with strong, positive mission- Participate in various teams and committees for innovative product and service solutions.- Monitor monthly performance and make appropriate adjustments to ensure budget and operational success.- Constant monitoring of the market and industry.- Sales of agency products and services.- Work with the CMO / Marketing Directors the strategies to follow with each brand, supporting the preparation of the annual planning and budget. Show less

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  ASHA GROW

  Oct 2019 - Nov 2021

  Founder & CEO