Maja Babity

Experience

• 

  Tesco Hungary

  Jan 2011 - May 2013

  Responsibilities:Developing trade plan for GM categories for the Hungarian business to serve customer needs Manage all external communications i.e.: leaflets, flyer, magazine, billboard, television, radio, newspaper and online Manage and support Marketing CoordinatorKey achievements:Created the trade plan for GM categories in line with customer feedback through customer insight in which I achieved 5% LFL promotional sales increase with a £100M promotional sales turnoverPlanned all promotions and ensured the strength of the offers as well as created the right communication messages of events in a simple and legal way i.e.: seasonal offers/ events, etc.Managed all external communication i.e.: leaflets, flyer, magazine, billboard, television, radio, newspaper and online through other marketing team members and through commercial on a weekly basisCreated reporting, process and improved ways of working to improve promotional performance Managed and supported Marketing Coordinator Show less Responsibilities:Ensure all external communication i.e.: leaflets, flyer, magazine, billboard, television, radio, newspaper and online are simple and legal and are delivered on timeKey achievements:Processed correct information in the promotional system Made sure leaflet/ catalogue critical path is keptEnsured all product details in any external communication within GM are correct and are communicated to all relavant stakeholders i.e.: corporate marketing teams, agencies or UK marketingUpdated and created reporting on external communication performance and communicated results to management Show less

  • Marketing Manager

    May 2012 - May 2013

  • Marketing coordinator

    Jan 2011 - May 2012
• 

  Tesco

  Jun 2013 - now

  Responsibilities:Setting up and rolling out promotional optimisation process for total food business in the UK market to deliver most effective and customer driven promotions.Support strategy teams in developing the best price and promo strategies for all categories within the business.Drive key commercial decisions across the food business through analysing promotional activities and help commercial teams to create the best promotional plan possible.Managing solution provider agencies, their teams and analyst team based in India. Show less Responsibilities:Set up price strategy and policy in Central European markets for General Merchandise categories and ensure competitiveness through price reporting and governance to the business. Understand country price position and pricing trends and spot opportunities for the businessManage pricing budget, agencies and analysts based in India Key achievements:Developed customer focused pricing policy across 4 markets with a turnover of £928M (Poland, Hungary, Czech Republic and Slovakia) in line with the wider business’ pricing strategiesEngaged pricing stakeholders across all CE markets in Marketing and in Commercial to support pricing projects Create price communication campaigns across Central Europe General Merchandise categories to support strategyImproved ways of working, reviewed price-benchmarks, strategy and price policy based on customer feedback and through other pricing teams best practices Show less Responsibilities:Create ongoing high quality competitive price reporting for the business and manage price matching price changes through commercial teamsHighlight pricing trends and opportunities to the businessKey achievements:Created process and critical path around competitive price reporting across 4 markets through different pricing teams, agencies and commercial teams based in the UK as well as in the CE countries. Planned and organized price checks with agencies across 4 marketsBuilt pricing reporting across 4 markets working with analysts based in India covering about 35000 products Supported creating an aligned price policy across Central European markets (Poland, Hungary, Czech Republic and Slovakia) for GM, which ensured prices are legal, trusted and competitive at all timeEnsured price policy is followed by the commercial teams and lines were price matched in line with the policyWorked with Dunnhumby and commercial team on identifying price basket contentAnalysed country price position and pricing trends and highlighted challenges and opportunities to the business in leadership meetings Show less

  • Cosmetics Buying Manager

    Jan 2023 - now

  • Spirits Category Planning Manager

    May 2020 - Jan 2023

  • Price & Promotion Manager Food

    Jun 2015 - May 2020

  • Pricing Manager GM

    Jul 2014 - Jun 2015

  • Price and Promotion Analyst

    Jun 2013 - Jun 2014