Caitlin Gilson

Experience

• 

  Spartan Shops Inc

  Jan 2012 - Jan 2014

  Junior Marketing Coordinator

  • Earned Scholarship Award for Spartan Shops Students Awards Program, 2013 & 2014.• Promote and maintain social/mobile programs, such as Facebook and Twitter.• Create and organize monthly events for 3,000+ meal plan holders.• Promote and sell meal plans for the Dinning Commons.

• 

  Camp Ramah in California

  May 2013 - Aug 2013

  Transportation Coordinator

  • Arrange all transportation details for 600+ people.• Responsible for arranging the correct forms of transportation for all excursions. • Created and maintained an organized tracking system for camp rental cars.

• 

  Spartan Shops Inc.

  Jan 2014 - Jan 2016

  Senior Marketing Coordinator

  •Create social media content to feature company products and engage customers for feedback.•Create campaigns and host events to improve awareness of sustainability practices, job opportunities, Spartan Shops Inc. social media appearance, and food options for the campus community.•Oversee educational programs during Freshman Orientation at SJSU to educate incoming students on campus dining resources.•Create and operate marketing campaigns to increase awareness of various company products, programs, and initiatives.Marketing Campaigns and Projects•Erase Waste: A sustainability campaign that successfully reduced residential dining food waste by 41%.•SJSU Mug Life: An effective sustainability campaign that reduced paper cup usage on campus by 81% with the utilization of social media contests, print marketing, and events. •Tapingo: Promotion to educate customers about a mobile ordering application and increase application downloads for new users. •TXTandTELL: Promotion of a real-time mobile feedback platform in dining units. Show less

• 

  AGIA Affinity Services

  Sept 2016 - Sept 2018

  Marketing Project Coordinator

  •Ensure successful implementation of solicitation, upgrade, and retention projects on a client’s marketing plan by solely directing the end-to-end execution of these projects. •Negotiate with carriers, clients, and internal departments in order to resolve legal and other desired revisions, to ensure final marketing materials are complete, accurate, and maintain creative integrity. •Produce marketing analysis reports regularly and annually, of past results, product overview, financial projections, as well as present recommendations for future campaigns. •Work with ecommerce to assist and implement the creation of websites and email campaigns for various clients. Show less

• 

  Vonazon

  Sept 2018 - Feb 2021

  Help develop and execute strategic marketing plans for a variety of key accounts and responsible for managing specific areas of our business relationships with our clients. Work closely with the various business departments to maintain and further develop the relationship with those accounts. Help manage and support the clients to achieve strategic sales and marketing goals & objectives while working closely with internal teams (Marketing Implementation and Creative) to provide integrated programs that support these efforts. Main contact with all key accounts and serves as the liaison between the various business departments and key accounts. Show less

  • Digital Marketing Strategist

    Jul 2020 - Feb 2021

  • Project Manager/Marketing Coordinator

    Sept 2018 - Jul 2020
• 

  Rooftop Digital

  Feb 2021 - now

  Email Marketing Account Manager

  -Project management of established US email accounts (6+)-Attend weekly/monthly project meetings and data reviews to ensure all necessary resources are allocated accordingly for the success of the account -Delegate tasks using the internal project management tool to for various projects to ensure tasks/projects are executed correctly and efficiently. -Work with the mail teams to help create data-driven strategies to further grow revenue for all accounts.-Create process workflow documentations to organize and streamline internal process for interdepartmental tasks and projects. -Ensure there is consistent communication with internal departments for all accounts and internal projects. Show less