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Lethukuthula Ndwandwe (MCIM)

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About me
Marketing Manager at FNB Eswatini
Education

Elulakeni High School
2004 - 2008BActivities and Societies: ICESA Microsoft Word Certificate (A) ICESA Microsoft Excel Certificate (B) International General Certificate of Secondary Education (I.G.C.S.E.) (B) Junior Certificate (First Class)

University of Eswatini
2009 - 2015Bachelor of Commerce MarketingActivities and Societies: Enactus UNESWA Kwaluseni, Student Christian Movement My final year research project was on Challenges Faced by Women Entrepreneurs in Small and Medium Enterprises in Swaziland [attached below]
Experience

Yati Marketing
Jan 2016 - May 2017Working on communication strategies for Standard Bank SwazilandConsulting on business strategies for Bible society
Communication Strategist
Sept 2016 - May 2017Research Project Coordinator
Mar 2016 - Oct 2016Digital Marketing Specialist
Jan 2016 - Mar 2016

TBWA\Yati
Jun 2017 - Aug 2021Senior Strategist and Communication Services ManagerSupervising a department that consists of the following units; digital marketing, PR, Media, Research, Brand Activation, and Strategy. My responsibilities were:Developing campaign, advertising, and communication strategies for Major clients, which involved mining insights and conducting brainstorms. Ensuring the quality of the work and optimized turnaround time for each of the units.Supervising a team of 7 to deliver customer solutionsDeveloping and executing a department plan.Sitting at ManCo and influencing company decisionsLiaising with TBWA Group in South Africa for monthly reports on Clients.Major/Long-term clients handled as lead strategist- MTN Eswatini (2018 - 2021)- Standard Bank Eswatini (2017 - 2019)Short team clients/projects handled:- Parmalat Eswatini (lead strategist)- African Alliance Eswatini (lead strategist)- PSI Eswatini (lead strategist)- DSTV Eswatini (lead strategist and activation coordinator)- Swaziland Building Society (research consultant) Show less

FNB Eswatini
Sept 2021 - nowMarketing Manager for Commercial and Corporate Banking, responsible for:FINANCIAL* Cost ManagementCUSTOMER* Competitor Analysis and Reporting of Insights* Execution of integrated campaigns to ensure enhanced visibility for the Corporate & Commercial segments* Proactive Marketing Campaigns that drive customer acquisition and retentionPROCESS* Campaign Reporting & ROI Measurement* Co-ordinating Design and Approvals of Campaign Based Marketing Collateral* In-Country Reporting* In-Country Reporting - Rest of Africa* Management of marketing campaigns and promotions roll-out Show less
Marketing Manager: Corporate & Commercial
Aug 2022 - nowMarketing Specialist
Sept 2021 - Aug 2022
Licenses & Certifications
- View certificate

Customer Service: Problem Solving and Troubleshooting
LinkedInAug 2021 - View certificate

Fundamentaals of digital marketing
GoogleJul 2021 - View certificate

Foundations of User Experience (UX) Design
GoogleJul 2021 - View certificate

Branding: The Creative Journey Specialization
IE Business SchoolNov 2023 - View certificate

Google Digital Marketing & E-commerce
GoogleJul 2022 - View certificate

CIM MCIM Member
CIM | The Chartered Institute of MarketingDec 2023 - View certificate
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Introduction to Business Intelligence
Corporate Finance Institute® (CFI)Feb 2023
Languages
- enEnglish
- siSiswati
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