
Massimo Forlani
Sales

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About me
Jewelry Industry Expert & Advisor
Education

Università degli Studi di Pavia
-Master's degree Economics and Business Administration
Experience

Kimono S.p.A.
Mar 1997 - Dec 1999Sales
Goldgroup Consorzio Export
Dec 1999 - Nov 2011Managing DirectorConsortium providing international services and supporting the internationalization of jewelry industry SMEs focusing mainly on the Italian Valenza cluster. My main responsibilities and activities:- Contributing to the establishment of a sister consortium of companies playing the role of a joint export department- Overall coordination of the participation to international fairs- Promoting and managing a strategic change (see attachement)- Developing and promoting the consortium brand and the Valenza jewellery cluster image worldwide- Developing a business plan for the consortium brand and implementing it- Supporting consortium member companies to develop and implement their business and marketing plans- Providing hands-on support to member companies’ owners and managers in commercial negotiations- Facilitating the management of, and often managing directly, the relations with customers- Advising on product range, pricing policy, legal terms and conditions for sale contracts, shipment and logistics, after-sale follow up services- Managing relations with trade fair authorities- Managing relations with the Ministry of Industry and with the Piemonte Region to access the funds available under Law 83/89- Drafting projects to respond to annual call for proposals and follow up on tendering procedure and project implementation- Carrying out market research and studies on specific markets- Negotiating consortium deals for credit insurance and raw material financing- Developing and implementing business model for jointly managing key suppliers--see attachment for full list and comprehensive descriptions-- Show less

Technè srl
Dec 2011 - Feb 2018Business Development ManagerTechnè is a jewellery industry manufacturing company specialized in the high-end segment. I performed the following activities:- Overall business development activities- Managing the repositioning from own-design production to subcontracting production including scouting of new clients (industry key-brands) who provided product design and technical product data sheets- Coordination of negotiation of subcontracting agreements- Managing accreditation process and relations with clients as well as relations with subcontractors in local district (in case of two levels of subcontracting)- Overall coordination of subcontracting orders acting as liaison between the client and the production department Show less

Camera di Commercio Italia Myanmar
Feb 2018 - Oct 2021Jewellery Industry Expert & Advisor | Project Management & Business DevelopmentProject Manager and Key Expert in the project "Support services for business development in Myanmar for Italian and Burmese companies in the sector of jewellery, goldsmithery, silverware, precious stones, precious metals, machines, equipment and goldsmith technologies goldsmith designers, costume jewellery, related technologies and training services".The project targets companies operating in the above-mentioned sectors as well as designers and sector associations and supporting institutions in the Italian clusters of Valenza, Vicenza, Milano, Arezzo and Naples with the aim to promote and implement bilateral business partnerships between Italian and Myanmar companies.Main responsibilities and activities:- Overall project management- Organisation and implementation of focused business missions- Carry out company and cluster survey- Carry out market analysis in Myanmar to identify matching opportunities- Promotion of the project- Identification and selection of participants- Coaching and advise to both Italian and Burmese companies to prepare business missions and B2B meetings- Support in preparation of internationalization business plans- Overview of market to identify business opportunities- Identify fairs and other events as potential B2B meeting destinations- Preparation of post mission reports- Support the follow up on business meetings and partnership proposals--see attachment for full list and comprehensive descriptions-- Show less

McExecutive - EXECUTIVE SEARCH - Milano
Sept 2019 - May 2020Business AdvisorBusiness and strategic consultancy. Business development with a special focus on jewelry, fashion and luxury goods industries.

Eurecna
Jun 2020 - Sept 2023Key Expert & Team Leader | Project Management | Technical Assistance EU ProjectKey Expert & Team Leader of the Technical Assistance for the “Kahramanmaraş Gold and Jewellery Centre”, an European Union (EuropAid / IPA II) and Republic of Turkey co-funded project.Responsible for the overall coordination and organisation of project activities (based in Kahramanmaraş, Turkey):- Producing the technical parts of the contractual reports such as inception, progress and final reports by obtaining inputs from experts- Producing, in cooperation with the other members of the technical assistance team, the work plans and resource schedules- Identifying and checking the profiles of the non-key experts to be mobilised by the Contractor- Reviewing the technical reports and proposals to be produced by the experts and assuring quality and coherence of reports- Representing the project at key project relevant events and meetings- Monitoring on a daily basis the progress of the project against the predetennined and agreed upon time plans- Reporting to the Contracting Authority and End Recipient of Assistance possible deviations from the predetermined and agreed upon time plans and resource schedules- Reporting to Contracting Authority and the Senior Representative of End Recipient- Supporting the development of Business Plan and related Service Delivery Manuals- Developing and delivering on the job managerial support to the administrative staff of the Centre, including monitoring of the performance of staff and provision of feedback- Providing provision of inputs for the development of the mentoring programme- Providing provision of inputs for the development and conduction of Networking Activities, particularly for the selection of participants, determination of methodologies and facilitation of delivery Show less

IZ Renewable Luxury
Apr 2022 - Jul 2022Business Development AdvisorActivity related to the development of the "iZ Precious" circular economy project for the luxury and fashion industries.

IED Istituto Europeo di Design
May 2022 - May 2022LecturerOnline lecture on "Jewelry design, manufacturing and marketing: an holistic approach"

Self-employed
Oct 2023 - nowJewelry Industry Expert & AdvisorProviding consultative and advisory services -leveraging my long-term expertise- to jewelry industry businesses and brands in the fields of business development, marketing, export, operations, and digital transformation. My services include identifying new opportunities, designing sustainable strategies, and helping companies implement them. I create plans and strategies for long-term success.

McExecutive - EXECUTIVE SEARCH - Milano
Oct 2023 - nowBusiness AdvisorBusiness and strategic consultancy. Business development with a special focus on jewelry, fashion and luxury goods industries.
Licenses & Certifications

Corso sul Commercio Estero
Camera di Commercio di AlessandriaJan 2002
Jewellery Export Lab
ITA - Italian Trade AgencyJan 2017- View certificate

Communicating with Charisma
LinkedInApr 2020 - View certificate

Project Management Simplified
LinkedInMar 2021 
Forum del Goiello | Jewellery Forum (2002 edition)
SDA BocconiJan 2002
La professione dell'Export Manager
NIBI - Nuovo Istituto di Business InternazionaleJan 2017- View certificate

Communicating with Confidence
LinkedInMay 2020 
Forum del Goiello | Jewellery Forum (2005 edition)
SDA BocconiJan 2005
La competenza relazionale
LAB121 CoworkingJan 2013- View certificate

Body Language for Leaders
LinkedInApr 2020 
Metodi e Modelli per la Pianificazione Finanziaria
Università degli Studi di TorinoJan 2011
Forum del Goiello | Jewellery Forum (2007 edition)
SDA BocconiJan 2007
OS X Support Essentials - Apple Certification Training
Espero - Formazione Professionale CertificataJan 2013
Academy Chief Digital Officer (CDO)
Digital Building BlocksJan 2019
Languages
- enEnglish
- itItalian
- frFrench
- spSpanish
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