Thien Ho (Maxx)

Experience

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  Vietnam Booking

  Apr 2014 - Oct 2016

  Search Engine Optimization Specialist

  - Manage and optimize SEO for 40 websites of Vietnam Booking (onpage and offpage).- Plan content and link building for travel field keywords and airline tickets.- Build microsites and blogs 2.0.- Optimize SEO planning, track keyword rankings, track traffic growth, work and support other members in my team...

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  Sendo.vn

  Jan 2017 - May 2019

  Search Engine Optimization Expert

  - Growth Organic Search Traffic: From 2017 until now, my team and I have researched product keywords (products that users have been searching for, trending products, brands...), and created more than 2 million pages of HTM to increase traffic form organic search for Sendo.- Audit Website: Internal link optimization, creating meta data for 2 million HTM pages to increase keyword rankings and navigate users and search engines better.- SEO Crisis Processing: Use microsites, blog 2.0, social channels to push bad results related to the keyword "Sendo lừa đảo" out of the top 10; detect HTM pages related to bad keywords (sex, reaction, violence ...) and deindex them from search engines.- Increase CTR: We build tools to create a series of titles, description in the fastest, unique and most prominent way that users will see on SERPs.- Optimize SEO planning, track keyword rankings, track traffic growth, work and support other members in my team... Show less

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  HSV Group

  Jun 2019 - Aug 2019

  Search Engine Optimization Team Lead

  - Optimizing Onpage & Offpage for beautybox.com.vn, thefaceshop.com.vn - Cosmetic ecommerce- Optimizing websites for traditional search engines as well as for mobile search, video search and image search- Interpreting data and proposing solutions to improve websites’ performance in natural search- Continually improving the site structure, URL structure, page construction, content and keyword optimization- Actively and frequently proposing new and improved search engine marketing campaign ideas- Working with the development team of agency, implementing and overseeing technical website recommendations Show less

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  Primal

  Sept 2019 - Oct 2020

  Search Engine Optimization Manager

  - Planning and execution of primal.com.vn- Strategizing scalable link building- Conducting site-wide and page level audits to identify issues and ensure the site is properly constructed- Performing thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture and site content- A/B testing proposed SEO changes to see what drives traffic increases- Training for internal team and freelancer

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  Prodima Agency

  Nov 2020 - now

  Search Engine Optimization Manager

  - Directly participated in competitor research and proposed effective SEO strategies based on the client's budget.- Developed tailored SEO optimization processes based on the specific needs of each business, ensuring alignment with client budgets and goals.- Regularly analyzed competitors' SEO techniques, identified content gaps, and proposed actionable strategies to gain a competitive edge.- Conducted audits and proposed technical SEO adjustments for hundreds of large and small websites.- Led and executed comprehensive off-page SEO strategies, with a particular emphasis on link-building activities such as guest posting, outreach, backlink analysis, and the cultivation of partnerships. These efforts were geared towards enhancing brand visibility, driving organic traffic, and improving search engine rankings.- Collaborated closely with related departments, such as developers, digital marketing teams, and content writers, to ensure cohesive client-side marketing efforts.- Worked on projects spanning various industries, including Insurance, Health, B2B, Legal, Fashion, Jewelry, and E-commerce.- Prioritized and strategized SEO campaigns with a strong focus on maximizing Return on Investment (ROI)- Utilized Google Analytics, Optimize, Tag Manager, and other analytics tools to track, analyze, and report on metrics, including traffic, views, clicks, and rankings. Show less