Ashley Erwin

Experience

• 

  Nava

  May 2007 - Aug 2010

  Lead Bartender

  Fine Dining Southwest Restaurant gifting elevating dining and drinking experiences.

• 

  KALEIDOSCOPE BISTRO & PUB

  Dec 2010 - Jan 2013

  Lead Bartender

  Assisted in building this high volume bar program that specialized in neighborhood classics and global comfort food from around the world.

• 

  Wrecking Bar Brewpub

  Jan 2013 - Aug 2013

  Bartender

  Bespoke cocktails, specialty events, whiskey tastings, and pig pickings, all of which were funneled out of the basement of an antebellum house and brewery.

• 

  Willie Jane

  Oct 2013 - Jan 2018

  Bartender

  Assisted cultivating garden to glass cocktails whilst curating a warm and inviting environment for guests.

• 

  Everson Royce Bar

  Jan 2016 - Jan 2018

  Bartender

  High volume Craft Cocktail bartender.Slang drinks and James Beard Award Winning Food.Named one of the "Best Bars in America" by Esquire Magazine.

• 

  Angel's Envy

  Jun 2018 - now

  Recruit, secure, and train the Angel's Envy advocacy team for the west coast, comprising 21 states. Support and develop national programming, driving demands of the business. Conduct market analysis, contributing solutions to consumer barriers for case volume pull-through, and innovate when traction not presented. Collaborate and lead cross functional teams. Conduct VIP tasting events and experiences. Lead Single Barrel tastings. Oversee $1M (annual) budget for West Coast Advocacy team with proper monthly forecasting. Foster, grow, and build people to be fearless, to take chances, and to imbue the core values of the brand in new and creative ways that leave a lasting impression with our consumers.Experience with large scale events: Tales of the Cocktail, New York Food and Wine, Los Angeles Food and Wine, Arizona Cocktail Week, Portland Cocktail Week, Seattle Cocktail Week, San Diego Bartender's Weekend. Show less Launched Vancouver, Canada market for Angel's Envy.Collaborated and lead Advocacy in Sydney and Melbourne, Australia. Advise, lead, and manage the West Coast Whiskey Guardians.Foster relationships in a highly competitive Tier 1 Market. Work tangentially with Commercial and Distributing partners to attain goals and objectives within the Los Angeles market and the West Coast at large.Procure visible product placement via menus, experiences, tastings, and educational activations.Assist Regional Marketing Manager on budgetary goals for region.Provide regional insight to Brand Home Team.Develop regional virtual programming.Liaise stewardship of brand to public and trade. Show less

  • Angel's Envy Brand Educator

    Apr 2024 - now

  • Regional Advocacy Manager: West

    Apr 2022 - now

  • Lead Angel's Envy Whiskey Guardian: West Coast

    Jun 2019 - Apr 2022

  • Los Angeles Whiskey Guardian

    Jun 2018 - Jun 2019
• 

  DAMA Fashion District

  Jun 2019 - May 2021

  Bartender

  Curated an unparalleled experience specializing in Tropical Cocktails at the world's first Tropical Cocktails bar. This paired with Chef Antonia Lofaso's immaculate cuisine became a dining institution for downtown Los Angeles.