Astrid G.

Experience

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  Daams Graphics

  Jan 2012 - Jan 2013

  Diseño Industrial

  Integral Solutions for Advertising: furniture design, pop displays, stands,banners, graphic design. Management & knowledge of different materialsfor advertising, production illustrations 2D & 3D, renders. Project’spresentation, budget, price and sale. Makeover, Advertise Campaigns(BTL), Visual merchandising, Community Manager, Knowledge of enPre-printing, Industrial Design for advertising for popular brands like:Herradura, Black Coffee, Grupo Salinas, Nextel, Liverpool...

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  MDO Tecnologia SA de CV

  Jun 2015 - Oct 2016

  Digital Marketing: web and blog content, Inbound MarketingImplementation,Digital Design: UI & UX design, Web Page development (design &stucture), Infographics and Illustrations for blogs and posts for socialmedia, Social Media Management (Community Manager), EmailMarketing: professional email newsletters, massive campaigns, campaigntracking & reporting, campaigns design (templates), Coordination &Management for Events, Photography, Video Creation & Edition,Corporative Identity, Corporative Material (creation of digital flyers, ebooks,banners, advertise), Knowledge and Management on Zoho Suite apps andBasic CRM. Show less

  • Diseño Creativo, Community Manager y Asistente de Marketing

    Mar 2016 - Oct 2016

  • Diseño Creativo y de Imagen Corporativa

    Jun 2015 - Mar 2016
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  MexERP

  Oct 2016 - Jul 2017

  Senior Web Designer

  Digital Design: UI & UX user experience design on Softwares, Web Pagedevelopment (design & stucture) Wordpress, HTML & CSS, Search EngineOptimization SEO (Google Analytics).Digital Marketing: web and blog content, Inbound MarketingImplementation, Infographics and Illustrations, designs for blogs and postsfor social media, Social Media Management (Community Manager)Photography, Video Creation & Edition for social media content.

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  Herbalife Nutrition

  Jul 2017 - May 2024

  Leading and Management for the migration of all web sites from Teamsite to AEM (Adobe Experience Manager).Create Wiframes for all pages on Figma.Design Mini sites with interactive content for Herbalife Distributors.Design, develop, and implement engaging and effective learning content, using a variety of content authoring tools, from specific campaigns webrelated.Lead the design of products, concepts, graphical user interfaces, graphic designs and interaction patterns.Maintain content brand appearance by adhering to brand standards.Ability to categorize content for the best user experience.Develop personalized content for internal and external clients for international markets.Prepare content for publishing and following standard procedures.Support the creation and editing of Metadata search words.Engage with end-users, stakeholders, and senior management from across regions and countries to collect input for requirements gathering and product scoping.Collaboratively work with peers and key cross-functional stakeholders throughout the organization. Lead Worldwide Rollout Projects. Show less

  • Specialist Web Designer

    Jul 2021 - May 2024

  • Senior Content Web Designer

    Jun 2020 - Jul 2021

  • Content Web Designer

    Jul 2017 - Jul 2020
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  Inswitch

  Oct 2021 - May 2022

  Web Designer

  Digital Design:UI & UX design for the company App (White Lable App- Design).Web Page development (design & stucture) on Webflow.HTML & CSS for emailing.Digital Marketing Campaigns design.Corporative Material, Brand refresh.

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  Photon

  Aug 2022 - Mar 2025

  Senior UX/UI Designer

  Comfort Connect | Sephora | Fiserv | JP Morgan ChaseMy responsibilities included:- Led design strategies for diverse projects across multiple industries, including financial, fintech, e-commerce, banking, and beauty.- Managed end-to-end UX/UI design, from research and wire-framing to prototyping and implementation, ensuring seamless user experiences.- Collaborated cross-functionally with stakeholders, developers, and product managers to deliver design solutions aligned with business goals and technical feasibility.- Adapted to various design systems, creating new components, migrating systems, and ensuring consistency across platforms and devices.- Tailored design solutions to meet the unique needs of each industry, ensuring innovative and user-centered results.Projects included:- Redesigning a responsive platform for an air conditioner service company, enhancing customer experience and driving revenue through smart recommendations, optimized workflows, and smart tables.- Designing a mobile app for a global beauty brand, implementing smart features to foster community engagement and enhance user retention.- Led the migration of a global fintech banking brand’s design system from Sketch to Figma, creating smart components, documentation, and wireframes of new banking features for mobile and desktop platforms.- Strategizing new features for a global banking brand, using their design system to ensure alignment with business needs and consistent, optimized user experiences, prototypes and wireframes. Show less

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  HP

  May 2024 - now

  Senior UI Designer - Design Systems