Mandi Parker

Experience

• 

  Optometry at National Vision, Inc.

  May 2011 - Apr 2012

  Optician/ Insurance Specialist

  • Answer patient questions and make specific recommendations based on individual and unique medical needs. • Obtain and process patient insurance claims for authorizations and fulfillment.• Sold eyeglasses and contacts explicit to each patient’s requirements.• Interpret medical charts, prescriptions and medical data in order to coach patients on medical conditions, needs and optical processes.• Performed extensive pre-eye exams on patients in order to effectively document and relay findings to the doctor. • Serve as the primary point of contact for video marketing software for all internal employees, dealership clients and several other large agencies.• Proactively hold classes that teach new contact wearing patients how to insert, remove and care for their contact lenses. Show less

• 

  Easycare SOS

  Apr 2012 - Apr 2015

  Senior Dealer Marketing Consultant - Dealership Account Manager

  • Serve as the primary point of contact, and marketing software manager for 38 varying car dealerships and dealer groups nationwide. • Consistent communication and partnerships with both field sales and dealer clients.• Consult dealer clients to ensure that they are utilizing cross medial campaigns consistently and effectively in order to capture lost customers, retain current customers, and acquire new customers. • Create detailed analysis reports for dealer clients, using data for dealership campaign results, in order to show insights to markets and campaign effectiveness, as well as consulting and encouraging changes to make each following campaign more effective, given the results of the previous campaign. • New dealer onboarding – Set up and trained dealerships as well as internal agents on video marketing platform. • Serve as the primary point of contact for video marketing software for all internal employees, dealership clients and several other large agencies.• Organize and launch massive cross medial campaigns, and follow through to completion and flawless execution.• Pull detailed lists and market evaluations in order to compile data and present existing and potential markets for future campaigns, ensuring a 4% return on investment. Show less

• 

  Cox Automotive Inc.

  Apr 2015 - now

  Strategic Portfolio Management:Oversight of a website book of business comprising 90+ clients, accounting for an annual Monthly Recurring Revenue (MRR) of over $3.2 million.Client-Centric Support:Daily provision of client support, addressing website troubleshooting, OEM compliance, and product functionality to meet and exceed customer needs.Stakeholder Consultations:Conducted monthly consultations with key stakeholders across dealership sales and service functions, fostering collaborative relationships and addressing their requirements.Cross-Functional Collaboration:Collaborated with diverse Cox Automotive business units to facilitate the sale of various products and services, enhancing the client experience and driving revenue growth.Data-Driven Analysis:Applied comprehensive data analysis to assess website metrics, strategic approaches, and dealership processes, focusing on at-risk clients for performance improvement. Show less Facilitated Educational WebinarsOrchestrated informative training webinars for newly onboarded dealer clients, promoting proficiency in Cox Digital Retailing.Strategic Portfolio OversightDemonstrated adeptness in managing a substantial client portfolio spanning several states and large groups, yielding Monthly Recurring Revenue (MRR) in excess of $500,000.Performance Enhancement InitiativesSpearheaded performance management webinars targeting individual dealers and large enterprise client groups, fostering refined digital retailing competencies.Collaborative Client EngagementForged synergistic partnerships with sales and performance management teams to deliver comprehensive ROI demonstrations to dealer clients.Data-Driven OptimizationApplied rigorous data analysis to scrutinize digital retailing metrics, website strategies, and dealership processes, affording strategic insights for clients facing challenges. Show less • Help field sales teams perform and implement complex analyses, identify and select specific problems to solve, define goals, source data, share knowledge, measure outcomes and tune performance. • Manage large data sets and analyze data and metrics to identify trends and make recommendations for efficiency gains. • Consistent communication with sales to ensure thorough understanding of client expectations, challenges, communication style, and dealer education opportunities that present for Advertising Consultants in their assigned book of business.• Monitor and analyze dealership account performance and trends to determine when and if adjustments to dealer strategy are needed to achieve maximum results.• Review dealer client’s product set to ensure implementation of effective dealership & vehicle merchandising practices.• Proactive monitoring of clients identified as high probability to churn within 90 days using predictive analytics. Includes identifying areas of improvement opportunity and performance analysis through reporting, reaching out to clients for consultation via phone and email.• Provide timely and relevant resolution or support as needed for dealer clients, interdepartmental customers, and field sales teams.• Promoting client retention through consultative conversation with dealer clients to demonstrate product value and ROI realization while providing continuous education and training for Autotrader and KBB products.• Proactive learning to remain knowledgeable of Autotrader and KBB products and enhancements.• Provide PowerPoint and Excel visual value presentations from raw data to support field sales that are easily understood by dealer clients of all technological levels.• Review and research accounts from Pulse Check list in order to find correlations between newborn accounts and variable triggers. • Work effectively on multiple assignments, activities or projects. Show less

  • Client Performance Manager

    Oct 2020 - now

  • Digital Retailing Client Manager

    Jun 2017 - Oct 2020

  • Dealership Account Analyst

    Apr 2015 - Jun 2017