
Sofia Bjursåker
Quality Assurance Tester

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About me
Strategy Director at IJOVI | MSc Strategic Communication and BSc Business & Economics
Education

Katedralskolan, Linköping
2010 - 2013Upper Secondary School Social Sciences & Economics with Entrepreneurial learning; Music profile 20 / 20 (MVG)Activities and Societies: The PR-committee of the Student Council Final year project work: Spanish step 5 with a week of exchange in Zaragoza

Lund University
2018 - 2021Master of Science - MS Strategic Communication GPA: 3.85 / 4.0International 2-year Master's programme; brand communications, organizational communication, PR, public affairs, crisis communication, visual communication, AI, cognition & culture, planning, controlling & evaluation, qualitative & quantitative methods.Thesis: An interdisciplinary study using the information processing theory of the Elaboration Likelihood Model (Petty & Cacioppo, 1986) as framework. A quasi-experimental online survey was used to fulfill the aim of increasing the… Show more International 2-year Master's programme; brand communications, organizational communication, PR, public affairs, crisis communication, visual communication, AI, cognition & culture, planning, controlling & evaluation, qualitative & quantitative methods.Thesis: An interdisciplinary study using the information processing theory of the Elaboration Likelihood Model (Petty & Cacioppo, 1986) as framework. A quasi-experimental online survey was used to fulfill the aim of increasing the understanding about how argument quality, source credibility, visual design and risk perception influence the perceived effectiveness of a health risk message regarding vaccination in the context of covid-19. Show less

一橋大学
2017 - 2018Exchange Semester International & Japanese Business GPA: 3.76 / 4.0Courses: Intercultural communication, Negotiations, Japanese market analysis, Japanese management, Global business & persons, Japanese

Folkuniversitetet
2019 - 2019Burning - Leadership Course3 day course in non-profit leadership with Lisa Moreaus. Covered personal leadership, motivation & driving forces, roles & non-profit organization, group development, climate of dialogue & conflict management, projects & processes and sustainable engagement. Lectures and workshops based on research and practice as well as discussions connecting to participants' own experiences.

Lund University School of Economics and Management
2014 - 2018Bachelor of Science - BS Business Administration and Economics GPA: 3.64 / 4.0Major: Business administration with specialization in MarketingOther areas: Economics, Statistics, Business law, Media & CommunicationThesis: Sustainability labelling in the Clothing industry - a way to build brand equity?A study of how a sustainability label on clothing in an e-commerce context affects the brand equity of a company.

Lund University School of Economics and Management
2015 - 2016Leadership Academy20 students chosen to get the chance to develop in their role as a leader, together with leaders from the business life and professors from the University. Workshops , discussions and seminars about strategic management and leadership, as well as one day of shadowing a leader at Nordea.
Experience

Configura
Jun 2011 - Jul 2012Quality Assurance TesterFunctiontesting, proofreading and design testing of the webcommunity MyConfigura and software CET Designer. I was working together with a web team, and as the link between them and the programmers.

Norins Ost AB
Sept 2013 - Aug 2014SaleswomanSeller of cheese and other delicacies. Customer experience, cash handling, working during pressure and stress, display and design. Store of the Year in Swedish Retail Awards.Part-time 1 year (2014-2015) + summer (2017 + 2018)

Stiftelsen Michael Hansens Kollegium
Mar 2015 - Jun 2016Graphic DesignerCreated new logotype and design proposition for new website, according to wishes and demands for the student housing.

Configura
Jun 2015 - Jun 2015Marketing Assistant (summer intern)Handling and updating of social media, research of potential communication channels and speaking opportunities, web design and planning of marketing campaign.

LundaEkonomerna
Jul 2015 - Jun 2016Communication Manager & Board MemberStudent association working with educational surveillance, career activities and social events for 3500 members, with 250 volunteers, and a turnover of 8 million SEK. Worked fulltime in the executive team and as a board member, individually responsible for the brand, communications and members management.Responsibilities and tasks:- Strategic management & development of external & internal communications,- Management of intranet, website and social media channels,- Teaching & supporting communication activities of 27 committees,- Coaching leadership of 8 committee leaders,- Budgeting & economic follow-up,- Managing members system, helping members with issues & questions- Representative in the student life cooperation of 19 organizationsAchievements: - Created a web magazine together with editor-in-chief for the digital transition of the student paper.- Initiated and organized a network for approx. 40 people working with marketing in the organization.- Analysed & evaluated our communication channels, then turned into strategies & a comprehensive guide.- Executed research on perceptions of our recruitment processes through a survey that was turned intoinsights.- Implemented the newly developed brand book & web site throughout the organization. Show less

Reach Potential Sweden
Jul 2018 - Jul 2019Web AssistantUpdating the web site of the consultancy firm, both by redesigning it graphically and structurally (Wordpress), including rewriting of all text based on interviews.

Akademiska Föreningen
Jul 2019 - Jun 2020Executive DirectorNon-profit organization from 1830 with 22 000 members, 450 volunteerly working and a turnover of 12 million sek. AF supports and gathers student-driven associations and cultural life at the university. Worked full time leading the daily operations and reporting to the board, including the overall responsibility for the association’s finances. Represented the shares in the subsidiary company AF-Borgen AB and in external relations with other student organizations, the university and the municipality.Further responsibilites: - Budgeting & financial control of the organization,- Employer’s responsibility for 7 full-time employees,- Leading the executive team, incl. individual development talks,- Leading the strategic work with the business plan,- Negotiations with other parties,- Dealing with media & pressBiggest challenge and learning opportunity: Crisis management during the pandemic- Managed information flow & assessment of how to act- Set up a framework for communication & workflow- Balanced worries & needs of employees & volunteers- Developed impact assessments & future scenario analyses of the finances. Show less

Wetterhäll Accounting AB
Sept 2020 - Dec 2020Visual Brand Identity DesignerDeveloped a visual brand identity for the company, as an individual pro bono project in relation to my education. Design concept developed based on interview with the co-founder, and latest scientific research in the field.

Ijovi
Aug 2021 - nowAdvising and consulting in corporate communications, marketing, and medical education for global pharmaceutical companies. Key responsibilities include providing strategic oversight across multiple projects and accounts, guiding project leads in aligning with client goals, and contributing to the conceptual and strategic direction of projects.Additionally, developing the company’s offerings through with new areas and improvement of services, pitching for new projects and identifying customer needs. Involved in coaching teams to ensure delivery excellence while driving organizational growth and innovation.IJOVI is a part of Zealth Group, a scale-up in healthcare communications, market access, and business intelligence within the life sciences industry. Announced Gazelle-company 2022 and 2024 in Denmark. Show less Consulting in corporate communications, marketing, and medical education to global pharmaceutical companies. Key responsibilities are client engagement, project management, strategic advising to customers and development of solutions and materials.Management responsibility, first for part-time employees, followed by gaining the trust to manage full-time employees, including employer branding, recruitment, business and organizational development.IJOVI is a part of Zealth Group, a scaleup in healthcare communications, market access and business intelligence in the life sciences industry. Announced Gazelle-company 2022 and 2024 in Denmark. Show less
Strategy Director
Sept 2024 - nowAccount Manager
Jan 2023 - Aug 2024Marketing Consultant
Aug 2021 - Dec 2022
Licenses & Certifications
- View certificate

Certified Marketer Level 1 (CM1) Credential
General AssemblyJan 2021 - View certificate

SLII® Situational Leadership
BlanchardMay 2024 - View certificate

Leadership Academy
Lund University School of Economics and ManagementJun 2016
Volunteer Experience
Student representative, Cultural Council of Lund University (LU's Kulturråd)
Issued by Lunds universitets studentkårer (LUS) on Jul 2020
Associated with Sofia BjursåkerMember Board Of Directors
Issued by Akademiska Föreningen on Jul 2016
Associated with Sofia BjursåkerEvent Planner
Issued by Lunds universitets studentkårer (LUS) on Nov 2016
Associated with Sofia BjursåkerMember of the Nomination Committee
Issued by Lunds universitets studentkårer (LUS) on Feb 2018
Associated with Sofia BjursåkerMarketing Coordinator, The Corporate Relations Committee
Issued by LundaEkonomerna on Sept 2014
Associated with Sofia BjursåkerThe PR Committee of the Student Council
Issued by Katedralskolan, Linköping on Aug 2012
Associated with Sofia Bjursåker
Languages
- svSvenska
- enEngelska
- spSpanska
- jaJapanska
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