
Vicka Camilla
PR Intern

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About me
Master of Science - MS at Sheffield Hallam University
Education

SMA Negri 3 Bogor
2006 - 2009
Sheffield Hallam University
2019 - 2021Master of Science - MS Hospitality Administration/Management DistinctionActivities and Societies: Course Representative

LSPR Communication and Business Institute
2009 - 2013Bachelor's degree Public Relations/Image Management
Experience

PT Abby Global Network
Sept 2012 - Nov 2012PR Intern- Handled Social Media.- Media Relation.

Begawan Biru
Nov 2012 - Feb 2013Marketing Communication- Developed and executed marketing plans to seek sponsorship for the projects.- Media mapping and built a relationship with the Media.- Produced press releases and create business presentation for the clients.- Designed website layout for the projects.

Atelier TT
Sept 2013 - Sept 2014Corporate Communications- Produced Press Releases. - Liaised with suppliers, hotels, and related organizations.- Managed and updated information on the company website.- Answered inquiries from media and individuals via telephone and email.- Assisted the travel arrangements for the Board of Director.

PT. Panorama Sentra Wisata, Tbk
Sept 2014 - Dec 2015Corporate Communications- Handled internal communications, including the production of the weekly staff e-newsletter.- Managed, planned and produced content to engage with users on social media sites i.e. Facebook, Instagram, and Twitter.- Wrote and distributed press releases to targeted media.- Organized events including press conferences, exhibitions and press gathering.- Wrote and edited speeches, articles and annual reports.

PT Lotte Shopping Avenue Indonesia
Jun 2016 - Dec 2016Digital Media Specialist- Boosted brand awareness through Social Media presence.- Created digital media campaigns aligned with business goals.- Produced monthly reports.- Liaised with Marketing, Sales and Tenant Relation teams to ensure brand consistency.- Planed the content and executes for all the digital media channels including Facebook, Instagram, Twitter, and Website.

AURA CANTIK, PT
Dec 2016 - Jan 2019Public Relations & Promotion Executive- Planned, developed and implemented the PR strategies for 3 brands: Mavala Switzerland, Thalgo France and Deborah Milano.- Liaised with 5-star hotels and Resorts.- Built and maintained relationships with existing and new media contacts i.e. editors, journalists and Influencers to boost brand awareness.- Researched, wrote and distributed press releases to targeted media.- Collected and analyzed media coverage.- Arranged monthly PR & Events reports.- Managed and created content for social media including Facebook, Instagram, and Youtube.- Organized promotional events such as beauty workshops, product launches and makeup classes. Show less

Sheffield Hallam University
Jan 2021 - Jun 2021Placement - Social EntrepreneurshipDeveloped a project to address equality issues (Parity Globe - there is a market gap for an interactive, engaging, easy-to-understand, visually attractive online platform where individuals can educate themselves on equality. By offering this platform, we hoped to raise awareness of the issue and inspire more people to help or change their beliefs or attitudes that may mistakenly promote inequality. We also strive to support small artists by utilizing their equality-themed designs on merchandise and donating a portion of the profits to organizations that fight for equality). Show less

The Headland Cornwall
Jul 2021 - Jan 2022Placement Student- Learned the Headland Hotel's standard operating procedures.- Conducted marketing research to capitalize on opportunities and address challenges for the next two years.- Met the diverse customers' needs and solved any issues that may occur during their stay.- Handled customer complaints and discussed solutions with relevant departments.- Assisted the reservation management by documenting arrivals and departures.- Answered customers' inquiries through phone calls, online, and walk-ins.- Examined the facilities and amenities for any inadequacies.- Maintained efficient teamwork in a fast-paced working environment.- Informs the customers regarding the activities offered by the hotel, seasonal events, and festivals. Show less

PT. Central Mega Kencana
Sept 2022 - Sept 2023Brand Marketing Supervisor
Hiro Group Indonesia
Sept 2024 - nowJunior Marketing Manager (Skydance)
Licenses & Certifications
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Strategy Consulting Virtual Experience Program
Boston Consulting Group (BCG)Jul 2020
Internship Experience UK: Business, Operations and Marketing
Bright NetworkJun 2020- View certificate

Certificate of Presentation - 4th International Scientific Conference “TOURMAN 2021” “RESTARTING TOURISM, TRAVEL AND HOSPITALITY: THE DAY AFTER”
International Hellenic UniversityMay 2021
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