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Cassandra Morello

Cassandra Morello

Advertising Intern

Followers of Cassandra Morello979 followers
location of Cassandra MorelloMilwaukee, Wisconsin, United States

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  • Timeline

  • About me

    Independent Business Owner at Love Based Beauty LLC

  • Education

    • The University School of Milwaukee

      1992 - 2007

    • Beloit College

      2012 - 2012
      Summer CLS Program Japanese Language and Culture

      CLS is an eight-week summer language program, which covers a range of material that is equivalent to one year of a college-level language course.

    • Milwaukee Area Technical College

      2017 - 2017
      Aesthetician Diploma Program Aesthetician/Esthetician and Skin Care Specialist

      Completed of 800+ hours of hands-on spa experience, including facial massage, facial and body waxing, galvanic current therapy, Hydrofacials, microdermabrasion, chemical exfoliation, and electrotherapy techniques.

    • Rouen Business School

      2010 - 2010
      Marketing

      Study Abroad Program Spring 2010

    • Bentley University

      2007 - 2011
      Bachelor of Science Marketing

      Activities and Societies: Vice President, Sailing Club; Musical director, founding member, A Cappella; Art Club

  • Experience

    • Culver Advertising Design

      May 2008 - Aug 2008
      Advertising Intern

      Approached the firm and asked for the opportunity to design an internship. Created a fragrance name that was chosen for a limited edition body wash, prepared and delivered an internal presentation to introduce a potential target demographic, and collaborated on slogans for an out-of home promotional campaign.

    • Drinkbeer.com

      May 2009 - Sept 2009
      Brand Project Partner

      Created a branding strategy, brand personality, and an anticipated progress timeline. Collaborated one-on-one with out-of house graphic designer to develop a logo and brand guidelines.

    • Bentley University

      Sept 2009 - May 2011
      Writing Center Tutor

      Worked with graduate and undergraduate students to improve their writing skills.

    • Gigantic Marketing

      Jun 2010 - Aug 2010
      Marketing Intern

      Successfully pitched a promotional idea and a social media strategy to a major content website’s Marketing Director, developed content for agency’s social media, and contributed to the B2B rebranding of a New York Times company.

    • Mundocom

      Jun 2011 - Jan 2012
      Associate Cross-Media Producer

      Managed multiple clients’ digital and print projects; coordinating between the Design Studio, Quality Check, and Printers.

    • L'Oréal

      Jan 2012 - Apr 2012
      Cosmetics DMI Intern (Marketing)

      Synthesized research from IRI, NPD, and internal testing for new product proposals and further assisted in new product packaging, formula, and concept development.

    • DCI-Artform, The DCI Marketing Group

      Sept 2012 - Nov 2013
      Marketing Representative

      Built competitive analysis, executed consumer behavior research, and compiled findings into presentations for Fortune 500 Beauty Industry clients. Initiated marketing strategy and presented a Beauty Department redesign proposal to Walgreens. Executed marketing strategy for several “retail solution” product development projects.

    • River City Distributing

      Jan 2014 - Jan 2015
      Wine and Craft Spirits Sales Representative

      Entered a new market and built a sales route of over 20 accounts, with sales supplements by a variety of wine & scotch tasting events. Developed skills in client education and successfully completed the CMS Introductory Sommelier Examination.

    • Nordstrom

      Sept 2015 - Dec 2017
      Dior Cosmetics Counter Manager

      Assisted with new store opening and have regularly ranked in the top 15 volume sales for the department. Cultivated customer loyalty through product expertise, cross-selling, and individualized clientelling, which has resulted in relationships with a client list of over 250, with 30+ clients representing top shoppers in the beauty department.

    • High Brow Waxing Boutique

      Dec 2017 - Dec 2018
      Esthetician

      Passionate about connecting with clients and ensuring their utmost comfort. Extensive experience with microdermabrasion, Hydrofacials, dermaplaning, eyebrow and eyelash tinting, lash lifts, brazilian waxing, volume and classic lash extensions, and additional training with microneedling, ultrasonic spatulas, Crystal Microdermabrasion, airbrush makeup, facial waxing, body waxing, body wraps, and paraffin wax treatments.

    • Love Based Beauty LLC

      Dec 2018 - now
      Independent Business Owner

  • Licenses & Certifications

    • WSET Level 2 Award in Wines and Spirits (with Merit)

      Wine & Spirit Education Trust (WSET)
      Nov 2013

    • WSET Level 1 Award in Wines

      Wine & Spirit Education Trust (WSET)
      Sept 2013