Bill D. Brown

Experience

• 

  BBDO Worldwide

  Jan 1988 - Dec 2002

  Regional Manager/Account Supervisor/Account Executive

  Client: Jeep Brand - Jeep Dealer Advertising Associations-Key Accomplishments: Championed the iconic Jeep brand with a progressive and inspiring 15-year career leading Jeep Dealer Advertising Associations and local field teams throughout the United States. Key agency lead in the creation of retail strategy, creative concepts and tactical executions grounded in promoting and defending the authenticity of the Jeep brand during the onslaught of SUV competitors.

• 

  TM Advertising / McCann Worldgroup

  Jan 2003 - Dec 2004

  Regional Account Manager

  Recruited to join Dallas based ad agency Client: Subaru Brand - Subaru Regional Advertising -Key Accomplishment: Added discipline to the Regional Account Service Team based on Dallas charged with leading all regional marketing and advertising initiatives for seven Subaru Regions. Included the development of annual budgets, sales and inventory forecasts, BDI/CDI analysis and local marketing communications.

• 

  DDB

  Jan 2005 - Nov 2009

  Account Director/Management Supervisor

  Client: Florida Lottery - Florida Lotto, Powerball, Play4 and Scratch-Off Games -Key Accomplishments: Reimagined the Florida Lottery brand though a multi-dimensional brand platform that fueled growth and retailer engagement throughout the state of Florida. Developed strategic partnerships with Universal Studios-Orlando, Travelocity, and a variety of license properties strengthening product/game offerings which included the launch of Powerball, beating its initial sales forecast by 35%.Client: Subaru Brand - Subaru Regional Advertising-Key Accomplishments: Overhauled the Subaru Regional Advertising business during a time of unprecedented growth and expansion of the Subaru brand beyond its niche territories in the United States. Led a national field group and was involved in all national branding, retail advertising, and traffic-building promotions covering 550 dealers and private distributors. Contributions resulted in double digit market share increases. Show less

• 

  Publicis

  Nov 2009 - May 2010

  Account Director

  Client: Chevrolet Brand -2010 Olympic Assignment for Equinox, Malibu and Traverse

• 

  MMB

  Jan 2012 - Jul 2015

  Senior Account Director

  Recruited by Boston based ad agency to open and staff Houston office Client: Gulf States Toyota - 2nd largest private distributor of Toyota vehicles in the world-Key Accomplishments: Established trust and rapport between MMB and the Gulf States Toyota Marketing Team, Field Organization, Dealers, and Advertising Council while developing integrated campaigns for core vehicle segments that delivered on all key KPIs.

• 

  MC² Experience

  Jul 2015 - Jun 2016

  Vice President Client Services

  Recruited to join New Jersey based experiential marketing agencyClient: Toyota Motor North America (Ever-Better Expedition, Daytona International Speedway, TMNA Campus Intro)-Led cross functional teams in the development and execution of Toyota branded materials for events, exhibits and permanent branded environments.

• 

  MMB

  Jul 2016 - May 2023

  Managing Account Director

  Recruited back to MMB in executive leadership position Client: Gulf States Toyota - 2nd largest private distributor of Toyota vehicles in the world-Key Accomplishment: Revitalized the Toyota brand in the Gulf States Region to defend a #1 market share ranking in its core vehicle segments. Implemented a rigorous creative development process, which resulted in marketing communications that have been consistently measured to be more effective than competitors on key KPIs.Client: Steward Health Care - Largest private, physician-owned health care network in the United States-Key Accomplishment: Galvanized and led Steward Health Care in a post-pandemic integrated brand relaunch for its national network of community hospitals, urgent care centers and primary care providers. Included the rapid development of adaptive and customized marketing communications in four languages, resulting in an increase in patient acquisitions by 50%.Client: The ALS Association - Largest philanthropic funder of ALS research in the world-Key Accomplishment: Spearheaded MLB's Lou Gehrig Day local go-to-market strategy and content development to drive research fundraising efforts. Included the creation of an omni-channel social media campaign to drive e commerce merchandise sales for 30 ALS Chapters. Show less

• 

  Erich and Kallman

  Jan 2024 - now

  Director of Partnerships

  Leading Regional and Sponsorship efforts for Gulf States Toyota