Aitor A.

Experience

• 

  Hotel Arts Barcelona

  Jan 2012 - Jan 2014

  Guest Relations Manager
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  Fundació Ficat

  Nov 2014 - Feb 2016

  Legal Compliance Manager
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  Freelance

  Jan 2016 - now

  Paid Search Specialist
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  Meta

  Dec 2016 - Jul 2021

  Key accountabilities:+ Direct management and support of a team of 25-30 Marketing service agents;+ Develop their skills and knowledge, through coaching and monitoring activities;+ Ensure the individual and team targets are achieved with the quality required.+ Motivate the team;+ Responsible for presenting and deploying continuous improvement ideas. Providing global companies, SMBs and marketing agencies with the best practices consulting in Facebook, Instagram advertising strategies, in particular with:• Business Manager• Ads Manager• Facebook Pixel • Facebook Analytics • Instagram for Business• Customer Audiences

  • Marketing Manager ES/UKI | Teleperformance

    Oct 2020 - Jul 2021

  • Client Concierge, VIP | Teleperformance

    Jan 2019 - Oct 2020

  • Client Concierge, SMB | Teleperformance

    Dec 2016 - Jan 2019
• 

  Havas Media Group

  Aug 2021 - May 2023

  Performance Manager

  Agency clients sectors: Financial Sector, Retail, Insurance and Streaming Services - Online Marketing Strategy- Search and Display Campaigns - Social Media Campaigns- Web Analytics and Reporting( Google ads, Facebook ads, Linkedin ads, Tik Tok, Apple Search Ads, Waze ads, Microsoft ads, Huawei ads, Analytics, Events Manager, Tag Manager, Facebook Pixel, Moat, Adform, Data Studio, Campaign Manager, Search ads 360, Dv 360)

• 

  Concentrix

  May 2023 - now

  • Analytics Management: Setup, configuration, and comprehensive reporting of digital analytics tools to optimize marketing strategies.• Training & Development: Conduct specialized training sessions for the marketing team on leveraging analytics and tag management tools to drive campaign effectiveness.• Tag Management: Ensure precise tracking through rigorous system audits and enhancements, maintaining data integrity across platforms.• Reporting Strategies: Develop and refine reporting methodologies to meet the nuanced needs of business stakeholders, focusing on scalable and consistent outputs.• Integration Leadership: Oversee the seamless integration of core marketing platforms, such as Marketo and Salesforce, with other essential third-party applications including 6sense.• Stakeholder Engagement: Collaborate closely with internal teams and external partners to augment our web properties with necessary third-party code, ensuring robust functionality and compliance.• Compliance Oversight: Enforce strict adherence to global privacy laws including GDPR (EU), CCPA (California, USA), PIPEDA (Canada), LGPD (Brazil), and the Data Protection Act 2018 (UK), ensuring all data handling practices conform to international standards. Show less • Campaign Strategy & Optimization: Designed, implemented, and continually optimized paid search and display campaigns focused on lead generation .• Analytics & Reporting: Used Google Analytics, Google Tag Manager, and Looker Studio for comprehensive tracking and reporting on campaign performance, ensuring data-driven decisions lead quality.• Budget Management: Managed budgets across Google Ads and other ad platforms, ensuring efficient allocation of resources to meet and exceed lead-generation goals.• Cross-Channel Integration: Collaborated closely with internal teams to align PPC strategies with broader marketing initiatives, ensuring a consistent message across channels to strengthen brand presence.• Stakeholder Engagement: Engaged with key stakeholders to set campaign goals and deliver results that aligned with overall business objectives, providing regular performance updates and actionable insights.• Compliance & Best Practices: Maintained adherence to platform guidelines and industry best practices, ensuring campaign compliance. Show less

  • Marketing Operations Manager

    Apr 2024 - now

  • Performance Marketing Manager

    May 2023 - Apr 2024