Gabriel Gonzalez

Gabriel Gonzalez

Commercial Technical Analyst

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location of Gabriel GonzalezSão Bernardo do Campo, São Paulo, Brazil

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  • Timeline

  • About me

    Regional Sales Supervisor LATAM na AAF International

  • Education

    • Instituto Pentagono

      2009 - 2011
      High School Technical Mechatronics, Robotics and Automation/Control Engineering
    • Insper

      -
      Gestão de Vendas
    • Universidade de São Paulo

      2022 - 2024
      Executive MBA Financial and Business Management
    • Uninove - Universidade Nove de Julho

      2015 - 2021
      Bachelors Mechanical Engineering
  • Experience

    • Selco Brasil

      Jan 2012 - Jan 2017
      Commercial Technical Analyst

      Main responsibilities:▪ Report to the South American Commercial Management.▪ Commercial and technical evaluation of invitations, requests for proposals.▪ Identification of new business opportunities.▪ Preparation of technical-commercial proposals for public and private tenders.▪ Partnership with the Engineering, Planning, Budgets, Procurement, Legal, Operations, Compliance, Finance, Controllership and Human Resources areas.▪ Studies and inclusion of industrialized products in the portfolio.▪ Development of mechanical maintenance scripts for dynamic equipment (compressors).▪ Cost reduction and profit margin increase studies.▪ Management of the outsourced marketing company, collaboration with its strategic actions and organization of the company's technical memory.▪ Weekly and monthly visits to customers (example: Camaçari Complex).▪ Coordination of communication with customers, purchasing portals, registrations, internal and external demands regarding bids, invitations and proposals.▪ Management of commissioning, star-up and operational training of equipment.▪ Advanced use of AutoCAD ERP (Microsiga-Protheus) software, integrated with Engineering.Main Results:▪ Increased billing from product and equipment reconditioning.▪ Development of new customers, products and applications in South America.▪ Approval of innovative products in customers and markets that have become key for the company. Show less

    • Morgan Advanced Materials

      Mar 2018 - Jan 2022

      Main responsibilities:• Direct report to the Commercial Directorate of the Americas (South, Central and North).• Support of technical and commercial activities of the Customer Service/Experience team.• Commercial management, prospecting and development of customers, distributors, agents and representatives in South America, portfolio of R$ 7 mi / year, focusing on sales growth, brand strengthening and strategic markets.• Strategic sales management, analysis of prices, stocks, deadlines, customer experience and other KPIs.• Calculation of customer quotes, negotiations and closing of sales agreeing with the terms and conditions.• South American application engineering focused on meeting customer specifications and needs.• Development of new segments and products, with innovation, analysis and feasibility studies of factory processes.• Training and technical presentations for clients.• Planning, monitoring and reporting monthly and annual sales.Main Results:• 12% sales growth in 2020 and 8% price increase for the main market.• Development of the industrial market segment for Morgan Electrical Carbon products, with a focus on carbon brushes, with a growth of US$ 400 thousand.• Conversion of direct accounts of around R$ 2 million.• Development of 2 new distributors and agents in South America.• Sales to the mining market, U$ 400 thousand from competitors. Show less Main responsibilities:▪ Report to the South America Commercial Management.▪ Management of the company's LATAM client portfolio.▪ Support and commercial service to technical demands and internal needs.▪ Development of new products and segments.▪ Management of national accounts and the South American market, including the development of LATAM distributors.▪ Training for the company's commercial and technical sectors.Main Results:▪ New customers and distributor in Chile, Peru and Colombia.▪ Increased sales in the Seals and Bearings segment (from R$20 thousand to R$780 thousand).▪ Technical evolution of the company's products and solutions.▪ Increased participation in countries that were previously not significant in the company's billing scenario.▪ Improved customer service. Show less

      • Sales Representative | Sales Engineer

        Jan 2020 - Jan 2022
      • Business Analyst | Sales Analyst

        Mar 2018 - Jan 2020
    • AAF International (American Air Filter)

      Jan 2022 - now

      Main responsibilities:Strategic Management and Reports:▪ Reporting to the Global Vice President of Sales (USA).▪ Management of the Customer Service, Internal Sales and Application Engineering teams, in addition to the coordination of distributors and brand representatives, for Latin America.Activities:Market and Expansion Strategies:▪ Development and implementation of specific B2B strategies for the LATAM region, aiming at the international expansion of the brand.▪ Active leadership in the execution of strategies for filtration products in HVAC systems and Air Treatment Units in Latin America.Technical Training and Support:▪ Continuous development and conduct of technical training throughout the Latin American region.▪ Support to teams in the region, providing comparative product analysis and technically explaining the advantages of AAF filters in relation to the competition, using the TCO (Total Cost of Ownership) methodology to evaluate the total operating costs over the useful life of the filters. Show less Reporting to the Global Sales Vice President (USA). • With management over the areas of Customer Service, Internal Sales and Application Engineering and 340 indirect from 46 distributors, managing direct and indirect sales to customers in Latin America. Activities • Responsible for managing sales to the B2B market, structuring the sales plan for LatAm in the main markets in the region, to expand the brand on an international scale and meet corporate goals. • Leader of "Go to market" strategies for filtration products for HVAC systems and Air Treatment Units in Latin America. • I develop and apply biweekly technical training for the entire Latin American region. • Weekly support to regional representatives with comparative product studies to technically explain the advantages of using AAF filters compared to the competition through the TCO (Total Cost of Ownership) methodology, which compares total operating costs over a lifetime filters useful. Show less Main responsibilities: ▪ Reporting to LatAm Commercial Management. ▪ Support for the activities of the Customer Service/Experience team, in technical and commercial terms. ▪ Commercial management, prospecting and development of customers, distributors, agents and representatives in South America, focusing on sales growth, brand strengthening and strategic markets. ▪ Strategic sales management for the region, analyzing prices, stocks, deadlines, customer experience and other KPIs. ▪ Elaboration of quotations for clients, negotiations and closing of sales, agreeing with the terms and conditions. ▪ Application engineering in South America with a focus on meeting customer specifications and needs. ▪ Training and technical presentations for clients to publicize the brand. Show less

      • Regional Sales Leader LATAM

        Apr 2024 - now
      • Regional Sales Supervisor LATAM

        Apr 2023 - Mar 2024
      • Sales Executive LatAm

        Jan 2022 - Apr 2023
  • Licenses & Certifications