Joseph Lapin

Experience

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  Florida International University

  Aug 2008 - May 2011

  Instructor

  Taught English Composition 1101 and 1102.

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  Freelance

  Jun 2010 - Jan 2018

  Journalist

  For several years, I was working as a journalist, and my writing was published in the Los Angeles Times, Narratively, Los Angeles Review, Salon, Slate, The Independent, The Rattling Wall, Huck Magazine, and several others. I also created a podcast and live show called The Working Poet Radio Show. We interviewed people like Roxane Gay, John Leguizamo, Art Spiegelman, and many more. Along the way, we were sponsored by the Los Angeles Public Library and the Miami Book Fair, and our goal was to tell the story of how creative individuals balanced their pursuit of the creative life with the realities and needs of a professional career. Show less

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  Sober College

  Jul 2011 - Jul 2012

  Academic Coach

  Maintained a caseload of 12-15 college-aged students at a rehabilitation center for young adults with substance-abuse problems. Edited professional documents for the marketing department.

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  Woodbury University

  Jul 2011 - Jul 2012

  Adjunct Professor

  Taught four semesters of creative writing. Incorporated elements of psychology, physics, and music into the curriculum.

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  Olmstead Williams Communications

  Jan 2013 - Jun 2013

  Social Media and Writer Specialist

  Secured media placements in the Los Angeles Times, The Wall Street Journal, Los Angeles Business Journal, Long Beach Press Telegram, and Daily Journal. Wrote byline articles for clients that appeared in the Los Angeles Business Journal and Daily Journal. Created and implemented social-media strategies for clients and ran the OWC’s social-media platforms. Organized successful press conferences and secured stories for clients in television and radio, including KPCC, KTLA, and others.

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  Circa Interactive

  Jul 2014 - Oct 2020

  Circa Interactive is a privately held digital marketing and branding firm providing solutions for higher education institutions (Acquired by Archer Education 2020).I began my tenure as Director of Digital PR, hired as the 4th person at a start-up agency with $1M in revenue. I achieved subsequent promotions to Creative Director, VP of Marketing & Brand Strategy, and Partner, overseeing 20+ creative professionals and 50+ freelancers in communications/digital PR, brand strategy, storytelling, and content marketing. My role focused on assisting universities in boosting brand equity and enrollment and lowering cost of acquisition. By leveraging an engaging leadership style, I achieved 100% employee retention following acquisition.▶ Attained 1,100% revenue growth throughout tenure, with $12M valuation and sale to Archer Education in 2020, by actively scaling firm, building capabilities, and securing clients. Established Circa as go-to resource for creative, communications, persona marketing, and content needs in higher education.▶ Exceeded sales goals by 50% and drove explosive social engagement for American University’s School of Education. Created “Raise Your Hand” campaign that served as call to action for 800+ graduates. Show less

  • Partner and Vice President of Marketing and Brand Strategy

    Aug 2014 - Oct 2020

  • Director Of Public Relations

    Jul 2014 - Aug 2016
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  Archer Education

  Oct 2020 - Apr 2022

  Vice President of Marketing and Brand Strategy

  Archer education is a privately held education technology company dedicated to personalizing student recruitment (Acquired Circa Interactive 2020).I was retained following the company’s acquisition and reported to the CMO. My role expanded to include advertising, storytelling, and strategy development to craft integrated marketing strategies. The focus of my role was to empower higher education clients to increase their enrollment while reducing acquisition costs. I led a team of 25 creative professionals and 75 freelancers.▶ Grew revenues significantly by capturing new clients as part of pitch team. o Secured new clients including Tulane U., Revature, and U. of San Diego by serving on pitch team.o Improved close rates by driving leads through sales pipeline. Enhanced prospect experience by creating strategic content/stories and framework for deliverables. ▶ Scaled innovation and facilitated development of successful client strategies by building design thinking and strategic framework. Elevated process efficiencies within marketing communications and creative.▶ Generated $1M worth of ad value annually by creating PR strategy, process, and framework. Produced 1K media opportunities with high-quality backlinks for professors.▶ Produced millions of impressions and thousands of leads by developing process, team, and strategy for automated content creation. Created 2,000 pieces of website content annually.▶ Significantly grew Facebook leads and organic growth by building segmentation framework.▶ Enabled 40 junior-level employees to achieve career goals by providing coaching, mentoring, and training. Show less

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  Campbell Learn

  Apr 2022 - now

  Founder

  Campbell Learn is a digital marketing agency and consulting firm that transforms the student journey with personalized, story-driven strategies to increase enrollments, boost engagement, and reduce melt.▶ Founded Campbell Learn to address a critical need in higher education marketing: the need for institutions to stand out and emotionally connect with students.▶ Developed an innovative enrollment engine that helps education providers rethink and optimize the entire student journey.▶ Provide fractional CMO services to institutions looking for expert marketing guidance without the overhead of a full-time hire.▶ Deliver subscription-based creative content and comprehensive digital marketing solutions that increase student engagement, boost enrollments, and reduce melt.▶ Lead a talented team focused on transforming the student journey through strategic insights, compelling storytelling, and continuous optimization. Show less

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  Bisk

  Nov 2022 - Oct 2024

  VP of Marketing

  Bisk Education is a privately held online learning services provider (OPM) partnering with universities and corporations to deliver online education. I direct a team of 38 in creating integrated marketing products that boost enrollments and slash student acquisition rates up to 30% for online university programs. In this role, I leverage data analytics to target audiences and inform strategic messaging. I manage a $4.7M company marketing budget and $8M+ digital advertising budget. A primary focus is in assisting in-person universities in launching online programs and developing student-centric journeys. Show less