Krystal Walker

Experience

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  Goldman Sachs & Co

  Jun 2007 - Aug 2007

  Intern
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  Liberty Leads

  Jun 2008 - Jun 2010

  Alumni Representative

  Participate in fund-raising efforts and public relations events for the program; assist with programming for current students.

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  Goldman Sachs

  Jul 2008 - Aug 2010

  Financial Analyst-Prime Brokerage

  • Managed 23 hedge fund clients • Led client facing projects including overhaul and roll-out of a cash management policy, resulting in a new process to decrease fraudulent behavior• Identified areas of growth within client list; partnered with sales team to cross-sell electronic trading platforms to meet new demand from clients

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  NYLDSPA Pathways

  Jan 2010 - Jan 2010

  Chairwoman

  Three-day event that includes company visits and an opportunity to network with professionals from a broad array of industries.

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  D.R.E.A.M., Inc. (Developing Responsible Economically Advanced Model-citizens)

  Nov 2010 - Jan 2012

  Founding Member

  Financial literacy program for high-school students.

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  Vistaprint

  Feb 2011 - Jul 2012

  Senior Marketing Associate

  • Grew e-Commerce sales by developing and executing life cycle marketing strategies to achieve quarterly goals• Crafted and executed retention marketing campaign, planned and forecasted sales; developed and executed customer segmentation strategies via A/B testing; identified and assessed trends within KPIs; managed cross-functional team of 5+ people• Leveraged insights to retool email marketing strategy, driving long term goals such as growing basket size and increasing customer LTV Show less

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  NYU Stern School of Business

  Jul 2012 - May 2014

  MBA Candidate, Class of 2014

  Specialized in Luxury Retail and Strategy

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  PepsiCo

  Jun 2013 - Aug 2013

  Frito Lay, Innovation Strategy Intern

  • Built localization strategy for launching and sustaining product innovation for the top five brands across the grocery channel• Established predictors for performance; identified shopper marketing tactics to support innovation

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  Council of Fashion Designers of America (CFDA)

  Sept 2013 - Dec 2013

  Consultant, Fashion Incubator

  Developed a 3 year growth strategy for a luxury jewelry company.

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  Target

  Jul 2014 - Nov 2015

  Buyer- Apparel & Accessories

  • Drove adoption of the Cartwheel App’s mobile advertising solutions among brand partners and buyers; built digital tool that integrated mobile coupons into forecasting plans• Decreased markdowns by identifying trends in customer buying habits within the accessories business unit that led to heavy discounts; restructured business model to address trends, including updating product mix and creating localization strategies• Led cross-functional team of 25+ people to deliver product assortment; crafted and executed retail strategies including P&L management, product design, trend analysis, merchandising, budget and vendor management; managed license partnerships with Disney & Carter’s Show less

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  Thrive Market

  Feb 2016 - Feb 2017

  Head of Merchandising Marketing

  • Launched a B2B advertising sales strategy that provided clients with cost effective digital marketing solutions which resulted in a new revenue stream; managed budgets • Led cross-functional team of 15+ people to successfully develop and execute multi-channel campaigns for advertising partners; established self as thought leader for brand partners• Analyzed client behavior, industry trends, and product utilization to design, test, and implement new offerings and capabilities • Drove content strategy across the following social media platforms: Thrive Market Blog, Facebook, Instagram, and Snapchat• Launched digital video content strategy Show less

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  7X

  Dec 2017 - Jan 2021

  Director Of Business Development

  • Lead nationwide programming for a community members, including conferences, travel expeditions, and intimate group discussions• Own the sales cycle with corporate partners to deliver engaging and immersive client activations; create sales materials, source brand partners, plan and execute pitch meetings, negotiate terms, and manage cross-functional team• Manage and host 3-day, immersive Meeting of the Minds Summit in Park City, Utah for multicultural leaders• Leveraged audience insights to launch the 7|X Rotation, a nationwide events series; events include Twitter & 7|X (a professional development workshop); Twitter, BuzzFeed & 7|X (wellness yoga experience); Black Excellence, Ciroc & 7|X Brunch (career networking)• Launched digital media site, welcometo7x.com; drive content strategy across site, email, and event communications Show less

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  CVS Health

  Jan 2021 - now

  Strategic Leadership & Cross-Functional Collaboration:Identified white space opportunities to consistently drive growth and innovation by aligning strategic insights with cross-functional execution, leading to measurable impact on customer engagement and market share .Spearheaded initiatives by analyzing market trends and benchmarking competitors, resulting in optimized operational efficiencies. Led cross-functional teams across product, marketing, operations, and digital to enhance customer experiences and drive transformation in Skin, Cosmetics, Haircare, and Fragrance with P&L ownership. People manager. Skincare Strategy & Market Positioning:Leveraged market intelligence to identify whitespace opportunities, optimizing the skincare assortment. Efforts in the acne category led to significant growth, securing a dominant market share in the drug channel. Successfully launched 5 “CVS Skin Care Centers,” driving increased customer traffic and double-digit sales lifts. The new format drove a notable uplift in both customer engagement and product sales.Digital Innovation & Customer Engagement:Led the integration and scaling of AI/AR technologies like Makeup Virtual Try-On and Skin Diagnostics across 600 stores, boosting customer engagement and driving a significant increase in scans year-over-year. Initiated a digital pilot for Loreal’s Tru-Match Virtual Try-On on cvs.com, achieving impressive clickthrough rates and sales lifts by optimizing the user experience. Introduced a new ad format for CVS' Retail Media Network using advanced digital tools.Brand Development & Go-to-Market Strategy:Led the recruitment and launch of emerging brands across beauty, consumables, and personal care, managing end-to-end pipeline development. Successfully launched over 90 brands, including Loved01 by John Legend, by leveraging shopper insights and competitive analysis, which contributed to a substantial market share in the beauty and personal care categories in 1H2024. Show less Strategic Partnerships: elevate the CVS Beauty assortment by building relationships with over 500+ brands across the prestige, masstige, and indie segments to launch innovation and drive growth across Facial Care, Sun, Acne, Fragrance, Textured Hair, and Cosmetics; represent CVS at trade shows and conferences; and foster connections with Brand Incubators and PE/VC firms.Store Format Innovation & Optimization: Orchestrated a cross-functional team of 20+ to spearhead profitable innovations across key CVS store formats, integrating leading digital tools and consumer insights to boost KPIS. In the BIRL doors I drove xx more new shoppers, xx% higher basket size, and xx% higher customer spend per trip vs non-BIRL doors. Scaled door count from120 to 166 doors in 2 years. Turned doors into incubators for innovation by creating the "Trending Endcap" program, a launchpad for small, diverse brands. ~30% of brands launched expand to the full chain. Worked with the beauty field sales team to support key launches and programming resulting in a sales increase of xx% vs budget in 2022 Show less

  • Lead Director- Beauty Innovation (People Manager)

    Oct 2022 - now

  • Director of Beauty Development & Customer Experience

    Jan 2021 - Dec 2022