Tanay Pradhan

Experience

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  DDB Mudra Group

  May 2014 - Nov 2014

  Project Trainee

  Role and responsibility:Responsible for maintaining relationships and servicing clients like Johnson & Johnson’s and TATAHighlights:• Collaborated with Johnson & Johnson’s brand strategy group to develop Johnson & Johnson’sbrand positioning strategy by recruiting and managing a team of 60 campus brand managersto increase brand awareness and reinforce brand recognition

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  Percept Ltd

  Jan 2015 - Apr 2016

  Role & responsibility:• Responsible for acquiring, maintaining relationships and servicing clients like, United Breweries, RedBull, ITC, Skyscanner, VIP Skybags, Krispy Kreme, Times Group• Assisted in creation and execution of marketing activation for large scale events (5,000 -1,00,000pax)• Conducted post campaign analysis to calculate and determine the efficiency of the campaign• Organized interviews with artists (Top 100 DJ’s of the world), resulting in content creation for thebrandHighlights:• Conceptualized online and offline activation’s for Skyscanner during Subnurn’s festival; closed dealand increased brand exposure by giving them access to 1.4 million potential customers• Facilitated a partnership with Krispy Kreme which resulted in increased Sunburn brand presenceacross Mumbai and provided Krispy Kreme with a potential customer base of 15,000 Show less

  • Senior Executive

    Mar 2015 - Apr 2016

  • Executive

    Jan 2015 - Jan 2016
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  Petcetra

  Dec 2016 - Apr 2021

  Marketing Consultant

  • Worked on social awareness campaigns to improve the condition of stray animals in India.• Anti rabies vaccination camp: Awareness created through the social media campaign enabled us tovaccinate and deworm over 400 stray animals in Mumbai• No hunger drive: Partnered with popular bars/restaurants in Mumbai to provide food for 200 strays

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  Project Everest Ventures

  Feb 2017 - Feb 2017

  Project Consultant

  Worked on the United Nations sustainable development goal two, Zero Hunger in Fiji• Built a relation and partnership agreement with Fiji meteorological service. This gave the team access to 10 years of past weather data to study the past weather patterns• Established a relationship with an export house and gained access to a database of 500 potentialcustomers

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  KAQI Entertainment

  Jun 2019 - Oct 2019

  Marketing & Client Relations Manager
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  VML COMMERCE

  Dec 2019 - Dec 2021

  Manager

  Role & responsibility:• Responsible for account management and servicing clients like, Unilever, TATA, HP, Mondelez,Diageo, Pernod Ricard, Zydus & ITC• Conduct dipstick studies in the form of online surveys, store observations, and shopper discussionsto understand consumer behaviour• Coordinate with cross functional teams and WPP agencies globallyHighlights:• Worked alongside HUL Vaseline to depart from the brands existing design architecture from theoriginal blue to incorporation of colors of the product variant to make the brand stand in a retail environment• Successfully actioned an end-to-end shopper marketing solution for HP PC’s business from research, strategy, and ideation to execution across 260 stores PAN India• Worked on winning pitches through collaboration with functional experts in strategy, planning, research and creative ideation, to HP and TATA Sampann Show less

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  Universal Music Group

  Jan 2022 - now

  • Senior Marketing Manager

    Mar 2024 - now

  • Marketing Manager

    Jan 2022 - now