Andrea Cseri

Experience

• 

  Novotel hotels

  Jan 2014 - Jan 2014

  Corporate Sales Intern

  • creation, amendment and confirmation of room reservations• regular communication and maintaining relationships with business partners• cooperation with reception and revenue management• administrative tasks in Opera PMS

• 

  Microsoft

  Jan 2015 - Jan 2022

  Strategic Partner Marketing and Relationship Management● Developed and implemented partner marketing strategies for key retail partners. ● Managed Alza (a top 3 CEE retail partner for Microsoft, who is generating 50% of the revenue in CZ, SK, HU), Media Markt, Euronics etc.● Managed stakeholder relationships with 5 agencies, 15 retail partners and internal teams (sales, category). Coordinated cross-functional efforts, provided project updates, presentations to senior leadership, resulting in increased transparency and stakeholder satisfaction.Global Brand Marketing ● Marketed product portfolios of 4 global brands (Xbox, MS Office, Windows, MS Surface)● Maintained market leader position for Windows and increased revenue for other products.Omnichannel Marketing Campaign Planning and Execution● Planned and executed partner marketing campaigns across multiple channels and countries, including 20 major product launch campaigns and around 100 smaller campaigns and seasonal promotions.● Delegated campaign execution tasks and optimized campaign performance through A/B testing and data analysis.Budget Management and ROI Optimization● Managed annual marketing budget of USD 1.85 million.● Utilized data-driven insights to maximize ROI, optimize spending and identify high-performing marketing tactics. Negotiated with partners and accomplished improved budget utilization.Key Achievements and Outstanding Performance● Developed and implemented a successful multi-channel marketing campaign in Hungary, boosting user base by 10%, doubling the reached audience, reducing cost per reach by 90%, expanding regionally, and earning Microsoft HQ's best practice recognition.● Consistently outperformed all relevant business KPIs (revenue, sales volume), achieved double-digit revenue growth, contributing to CEE’s status as the fastest-growing subsidiary.● Outstanding individual performance: consistently ranked as a top performer and received 90%+ partner satisfaction score. Show less

  • Channel Marketing Manager

    Jan 2017 - Jan 2022

  • End Customer Investment Funding Coordinator

    Jan 2016 - Jan 2017

  • Sales Excellence Intern

    Jan 2015 - Jan 2016
• 

  AstraZeneca

  Jun 2023 - now

  • Lead Business Excellence team in CE cluster - CRM, digital channels and digital assets specialists • Drive and manage digital transformation towards effective channel usage - act as marketing excellence partner and technical enablement lead for business units• Act as business insights partner - drive business analysis & reporting for all teams and positions, actively propose new KPIs / measures for business stakeholders based on AZ business needs and priorities• Partner in field force effectiveness excellence - strategic planning and cycle preparation of field force activity; lead customer profiling, segmentation and targeting Show less • Drove and supported omnichannel activities and innovative project implementations in cooperation with commercial departments in Central Europe cluster. Took active part in brainstorming of activities and customer journey creation.• Improved and standardized omnichannel activities and strategy across all segments in all countries.• Partnered with segments and helped them understand the key performance indicators to track the success of omnichannel efforts.• Analyzed customer data and behavior across channels to identify trends, preferences, and pain points, and used insights to optimize strategies and improve customer engagement in future campaigns.• Participated in regional projects, rolled out global projects in the cluster. Show less

  • Business Excellence Manager CE

    Apr 2024 - now

  • Omnichannel Specialist CE

    Jun 2023 - Mar 2024