Kevin Cross

Experience

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  Universidad Peruana de Ciencias Aplicadas

  Mar 2015 - Mar 2016

  Events Trainee

  - Brand and prospecting events- Provided support in event planning

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  Peragrow Foods

  Apr 2016 - Dec 2016

  International Trade Trainee

  - Supported the generation of trade reports for agricultural products in export and import operations.- Analyzed data and monitored the status of shipments.

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  Alfainvet

  Jan 2017 - Dec 2017

  Trade Marketing Executive

  - Managed the design and execution of advertising and promotional materials at key retail points for the Hills premium pet products brand, enhancing brand visibility and customer engagement.- Provided logistical and operational support in the distribution of veterinary products, ensuring efficient delivery and stock management across key locations.

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  OMEN

  Feb 2018 - Nov 2018

  Sales & Marketing Executive - L'Oréal

  - Sales strategies for L'Oréal- Brand Management.- 360° marketing experiences.- Trade Marketing.- E-commerce proyect leader.Achievements:- Creation of the brand 'Presage' for the corporate channel.- Closing of the best account of 2018.- KPI: Sales | Monthly goal: +40%

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  Falabella Financiero

  Nov 2018 - Sept 2021

  - Lead 360° marketing campaigns for the App 'Fpay' focused on Peru in coordination with the corporate team (Chile).- Coordinate and execute brand image in the stores channel.- Manage and control the marketing budget assigned.- Execute, supervise and maintain POS advertising (fixed and in & out) aligned to the marketing plan and sales goals.- Coordinate discounts with the retailers of the Falabella Group and associated merchants.- Ensure the correct application of brand codes and discounts.- Local communication calendar management.- Local web maintenance.- Survey and analysis of local market information. Achievements:- Launch campaign leader | Investment: $1M- KPI: Downloads | Monthly goal: +50%- KPI: New users | Monthly goal: +80%- KPI: Sales with Fpay (TPV) | Monthly goal: +40% Show less - Lead 360° marketing and advertising campaigns for the CMR credit card focused on the retailers: Falabella, Tottus, Sodimac, Maestro, Linio, and Hiperbodega Precio Uno.- Coordinate the execution of graphic pieces for various media: ATL, Digital, and POS.- Manage and control the marketing budget assigned to each retailer.- Ensure the correct application of brand codes of the CMR credit card and debit card.- Supervise the correct exposure of discounts.- Coordinate with the product team to review participation goals and other KPI's.Achievements:- Campaign Launch Leader 'CMR Days'- KPI: Market Share | Annual goal: +5%- KPI: Sales | Annual goal: +3% Show less

  • Product Marketing Manager - Digital Payments

    Sept 2020 - Sept 2021

  • Marketing Analyst - CMR Card

    Nov 2018 - Sept 2020
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  KATAISA

  Sept 2021 - Dec 2021

  Key Account Manager

  - Account Management.- Management of performance digital marketing campaigns for Spain & France.- Lead Generation.- Database and CRM optimization.- Results and KPI's analysis.

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  Niubiz

  Jan 2022 - Nov 2022

  Growth Marketing Leader

  - Lead Growth strategies for Vendemás Payments Solutions: APP & POS.- Growth Marketing strategies development: Activation, Retention, Revenue, Reactivation.- Identification and optimization of communication opportunities, target and value proposition.- Supervise the assets and digital channels of the brand.- KPI's & results analysis, to generate insights that drive business results.- Marketing ROI monitoring.Achievements:VISA Football World Cup Campaign:- KPI: Downloads | Monthly Goal: +30% - KPI: Sales | Monthly Goal: +10% Show less

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  Telefónica

  Nov 2022 - now

  - Lead & promote massification and Growth strategies for the Digital Channel focused on the 'Mi Movistar' APP within the eCare team for the HispAm Regional Division: Argentina, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay, and Venezuela.- Drive the growth of Monthly Active Users (MAU), Digital Users (UUD) and App Penetration.- Lead digital adoption strategies, promoting client deflection strategies from traditional channels (IVR, Call Center, Customer Service Offices) towards the digital channel (APP 'Mi Movistar') to lower the cost of customer service operations.- Boost the growth of digital users and penetration of the App in each country through actions of owned media.- Monitoring and support of the Net Promoter Score (NPS) of the digital channel ensuring the improvement of the customer experience.Achievements:- Launch of the 'Visual IVR' tool in the region to divert clients from the Call Center channel to digital channels, improving CX.- App NPS increased by 15pp in 2024.- Digital Users: Surpass UUD target by +4% at regional level in 2024. Show less

  • Digital Channel Project Leader - Telefónica Peru

    Jan 2025 - now

  • Project Leader Growth - Telefónica Hispam

    Nov 2022 - Dec 2024