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Thai Binh

Thai Binh

Junior Freelance Designer

Followers of Thai Binh741 followers
location of Thai BinhHo Chi Minh City, Vietnam

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  • Timeline

  • About me

    Product Team @ MOCHIMIN

  • Education

    • International University - VNU HCMC

      2018 - 2023
      Bachelor of Business Administration - BBA Marketing 3.30/4.0 (80.6/100)

      Thesis topic (84/100): Assessing the social media usage of universities in Vietnam - A content analysis of Facebook postings:+ As social media becomes a vital marketing tool, marketers across industries struggle to reach their target customers. Practitioners and scholars in the business are curious why some social media marketing strategies generate more interaction than others. This research is also motivated by such genuine curiosity. Here, content analysis was used to determine Facebook… Show more Thesis topic (84/100): Assessing the social media usage of universities in Vietnam - A content analysis of Facebook postings:+ As social media becomes a vital marketing tool, marketers across industries struggle to reach their target customers. Practitioners and scholars in the business are curious why some social media marketing strategies generate more interaction than others. This research is also motivated by such genuine curiosity. Here, content analysis was used to determine Facebook users' engagement with page content. Throughout this research, publicly available data was crawled and analyzed using Facepager, Atlas.ti, SPSS and Excel. + Examining 1,319 postings from 40 Vietnamese institutions, the research finds out 18 content categories and 4 content formats used by HEIs. Additionally, day of posting, posting frequency, fanpage likes, and student engagement are all positively correlated. Show less

  • Experience

    • Freelancer

      Jul 2019 - Jun 2023
      Junior Freelance Designer

      As a freelancer, I've collaborated with 4 individual clients and 2 organizations on:- 5 brand identities (including logos, packaging designs, and brand guidelines) e.g. Gummi, Y Dieu, Deskmate, etc.- 20+ mini-projects (either only logos or packaging designs) with Amando, Goodnight, and Doona.

    • Graphenel JSC

      Jun 2020 - Sept 2020
      Brand Marketing Intern

      Joining a rebranding project in an effort to make the brand look more youthful to our new target audience. Here, I:- Learned to collect 156+ samples for audience targeting. - Did small interviews with customers to improve packaging- Worked on product concept. For example, designing logo, packaging, and website of Kumin.- Conducted a marketing campaign, emphasizing Kumin's role in promoting a healthy lifestyle.Contribution: Boosting Kumin's fanpage reach to more than 3,000 organic audiences with 1,191 posts engagement within 2 weeks. Show less

    • RICOH Vietnam Co. Ltd.

      Mar 2022 - Jun 2022
      Strategic Marketing Intern

      As a strategic marketing intern at RICOH, I am responsible for:- Handling numerous customer inquiries on RICOH's Website.- Managing 2 Social Media Channels (Facebook, Linkedin)- Planning monthly content- Publishing 30+ posts, both visually and textually.- Preparing Strategic Marketing materials and resources (support in translation, visualization).- Supporting 1 offline event and 2 webinars in communication and visual making.- Optimizing operations in Google AdsContribution:- Transferring 104 qualified leads to Sales team- Gaining 800+ additional organic page likes- Attracting 50+ experts to join in 2 webinars Show less

    • International University - VNU HCMC

      Jun 2023 - Nov 2023
      Research Assistant

      - Assisting in collecting data from the social media profiles of 155 universities in Vietnam.- Being an external coder analyzing and labeling over 5,000 Facebook posts.- Designing training manuals for using Facepager, Excel, and Atlas.ti for data collection and analysis.

    • MOCHIMIN AI

      Apr 2024 - now

      Key Responsibilities:- Conduct market research to identify customer needs and trends.- Assist the CEO in defining product vision, strategy and roadmap.- Design wireframes, and high-fidelity prototype for web apps.- Collaborate with developers and marketers for product alignment.- Gather user feedback and refine designs for optimal experience.- Learn and actively engage in marketing automation processes. A 2-month traineeship where I:- Actively participated in the development of user-centric SaaS solutions.- Received specialized training in R&D and advanced AI tools for enhanced efficiency.- Engaged in direct mentorship from leading AI experts in Vietnam.

      • Product Strategist

        Jun 2024 - now

      • Product Trainee

        Apr 2024 - May 2024

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Thai Binh
      Top 5 Finalist - Industry Practitioner League - Marketers Category 2025 Vietnam Young Lions Apr 2025
    • Awarded to Thai Binh
      Top 12 - Young Marketers 12+1 Young Marketers Vietnam Dec 2024
    • Awarded to Thai Binh
      3rd Prize - RISE UP: SDGs Competition 2023 Australia-Vietnam Leadership Dialogue Jul 2023
    • Awarded to Thai Binh
      Top 22 - UFLL 2019 Unilever Vietnam Dec 2019

  • Volunteer Experience

    • Marcom Member

      Issued by Tech For Green Challenge 2025 on Nov 2024
      Tech For Green Challenge 2025Associated with Thai Binh

    • Marketing and Communication Trainee

      Issued by VOCO Center by Huyen Luu - Amon on Oct 2020
      VOCO Center by Huyen Luu - AmonAssociated with Thai Binh

    • Design Collaborator

      Issued by Business Startup Support Centre - BSSC on Oct 2020
      Business Startup Support Centre - BSSCAssociated with Thai Binh

    • Event Collaborator

      Issued by International University - VNU HCMC on Apr 2019
      International University - VNU HCMCAssociated with Thai Binh