Anjalli Agrawaal

Anjalli Agrawaal

Senior System Associate

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  • Timeline

  • About me

    Chief Executive Officer at Tea Capital Cafe

  • Education

    • South Delhi Polytechnic For Women

      1994 - 1997
      Diploma in Fashion Designing & Textile Designing Vocational High School and Secondary Business/Vocational-Industrial/Occupational Diploma Program

      Diploma in Fashion Designing & Textile Designing

    • Delhi University

      1994 - 1997
      Bachelor’s Degree Bachelor of Arts
    • La Trobe University

      1998 - 2000
      MBA International Marketing and Finance

      Activities and Societies: MBA Associations Treasurer of the MBA association

  • Experience

    • NIS Sparta ( An NIIT company)

      Jan 1997 - Jan 1998
      Senior System Associate

      The company is a leading training, education and learning solutions provider.Senior Systems Associate Interfaced with sales & training teams to offer customized training solutions by creating new business accounts with Intercontinental, Standard Chartered, ITC Welcome Group, (Maurya Sheraton) as some of the key corporate clients

    • Learning Universe Pvt Limited

      Jul 2000 - Oct 2001
      Manager Business Development

      The company offers electronic learning solutions for the students. Manager Business Development Conceptualized, planned and implemented brand building & market researchactivities for IT enabled online educational program called Smart Study Program Built a robust sales channel across North India by developing an efficient team of 20 members with an annual target of INR 14 cr.

    • Max New York Life Insurance

      Dec 2001 - Dec 2010
      Managing Partner, Strategic Initiatives

      A leading life insurance company in India. Mar 08 – Dec 10 National Head Key Account Management & OperationsJul 07 – Feb 08 Managing Partner – North & East Zone Jan 05 – Jun 07 Partner – North ZoneJul 03 – Dc 04 Associate Partner Dec 01 – Jun 03 Sales Manager Reported to the Corporate Vice President; achieved sales target worth INR 40 Cr in products related to worksite and business insurance through developing & sustaining long time partnerships with key accounts nationally.  Registered business growth by devising innovative solutions, fostering client focused strategies in relation to stringent timelines and quality which grew sales by 100% Generated premium revenue worth INR 21 Cr by developing company’s largest account, CRPF and sold more than 11,000 insurance policies  Contributed in developing 80 key accounts nationally, focusing on customer satisfaction whilst ensuring Y-o-Y growth in profitability for the overall channel  Bagged ‘Top Most Performing Worksite Zone’ for 2 consecutive years in FY2006 & FY2007  Received special recognition by senior management for efficient and improved channel management and persistency  Drove capability building, cross-skilling and training programs, developing ‘Worksite’ classes for agents and channel partners across the country Show less

    • Vatika Group

      Jan 2011 - Feb 2014
      Vice President Sales & Client Services

      Reported to the Managing Director, steered sales & marketing and client services functions, identifying business development opportunities for residential and commercial real estate properties. Led a team of 100 members including 5 direct reports.  Facilitated 25% Y-o-Y growth in business, scaling up sales from INR 950 Cr in FY2011 to INR 1650 Cr in FY2014 despite slow paced economic and real-estate trends  Grew commercial sales from INR 180 Cr to INR 280 Cr contributing to 16% of total revenues, within a short span of 24 months  Provisioned 24% growth in revenues by identifying & setting up 2 new distribution channels i.e. direct and international sales which catered to Dubai, Singapore, London and Hongkong  Introduced SCOs, Milkbooths and retail options, repositioning commercial products and creating segmented market approach which generated sales revenue worth INR 160 Cr  Handled market mapping, network planning and segmentation to achieve maximum penetration in Delhi/ NCR, Ambala and Jaipur Instrumental in closing leasing space deal of 1 Lakh square feet area to companies like McKinsey, HDFC and Haldor  Developed client services vertical & teller management system for walk-in clients and introduced strong processes and transactional structures to meet growth objectives Launched a profit centre called Re-Serve, providing real-estate solutions to existing clients across investments/ leasing/ re-sale/ house management & security  Led various IT initiatives, enabling innovative marketing & change strategies to retain clients thereby contributing to an increase in annual revenue & staying ahead of competition Served as core member of senior leadership team, aligning business strategies, implementing best practices & designing SOPs (standard operating systems) and monthly/ quarterly review mechanism  Obtained ISO 9001:2008 certification for complete sales & client services department which was first ever within the real estate domain Show less

    • BPTP Limited

      Feb 2014 - Jun 2015
      Vice President, Marketing & Client Services

      Reporting to the Director, heading sales & business development activities for residential and commercial business verticals, with a team of 20 including 3 direct reports. Accountable for P&L, overall project management activities involving market research, strategy planning, product positioning, product mix, price fixation, channel management, streamlining of operations, resource optimization and training, to achieve growth objectives yielding a competitive edge in the market. Growth in Business  Managing 19 projects across 1327 Acres of township in Faridabad and 12 projects across 250 Acres consisting of high end-villas & luxury apartments in Gurgaon Created a strong order book worth INR 400 Cr in adverse market conditions which is down by 40% in FY2014-15 as compared to previous year Refurbished sales strategy for Faridabad township within 3 months of joining, generating sales worth INR 100 Cr through various product innovations & competitive pricing  Analyzed and prioritized target markets, creating opportunities to grow institutional sales to INR 50 Cr through focus on new products Strategic Initiatives Established working relationships with senior management and business leaders to assist identification and development of strategic business opportunities  Extended leadership support as a Trainer, facilitating training programs for channel partners and internal teams on product, communication & soft skills to build competencies Market Intelligence  Contributed to business expansion by identifying potential markets through area-wise mapping and entering into alliances with exclusive channel partners in Delhi NCR  Demonstrated detailed understanding of the market, identifying and transforming business strategies and appointing dealership network to improve visibility. Appointed new channel partners in Faridabad and Gurgaon after analyzing market requirements in addition to managing a robust network of 400+ broke Show less

    • Bare Facts

      Oct 2015 - Feb 2018
      Senior Partner

      Consulting & Training based on Behavioral & Capability developmentHave helped organisation across the Insurance, E- learning & Real estate in achieving sustainable growth in revenue & profits through business planning, sales & marketing and product development.Special domain expertise for Work-site marketing and key account management within the Insurance sector.Expertise is setting up diversified sales distribution across the Insurance, E- learning & Real estate sectors. Specialist within the areas of Change management, Sales effectiveness, Negotiation skills, CRM & Soft skills.Well rounded experience & expertise in helping companies set up Customer Relationship Management processes & Services.Worked in leadership positions and professionally certified in the 7 Habits Program, The Managerial Grid Program & also a Certified Internal Auditor through NABET. Show less

    • Tea Capital Cafe

      Feb 2018 - now
      Chief Executive Officer

      I branched out into creating a Value proposition in the year 2018 that would cater to one of Maslow’s key need “FOOD”. The idea being “Food for the Soul” which could add some joy & happiness. Also, Delhi being the Capital and India having a rich blend and varieties of teas and coffees an an excellent variety of International & domestic cuisines. - Tea Capital was launched on 24th February 2018.Our Unique Service proposition is that all our food & beverages are all freshly made by our in house team, Youth, mainly from Economic Weaker Sections. By learning the skills of cooking, serving & accounting via practical experience are able to earn a livelihood for their families & contribute to a more meaningful life both for themselves & the Café. I follow an embedded approach for my Cafes. each operating out of a Specialty Hospital.We cater to Children, all staff & visitor needs at the Children’s hospital, Apollo Cradle. At our second outlet- Ferticity which is a specialized IVF hospital, we cater to international clients & in patient needs for food & beverages. At Fortis Hospital Vasant Kunj we cater to all doctor conferences & international & domestic lounges for their in- house & international staff, guests & customers. Show less

  • Licenses & Certifications

    • IRDA

      Insurance Regulatory and Development Authority