
Anjalli Agrawaal
Senior System Associate

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About me
Chief Executive Officer at Tea Capital Cafe
Education

South Delhi Polytechnic For Women
1994 - 1997Diploma in Fashion Designing & Textile Designing Vocational High School and Secondary Business/Vocational-Industrial/Occupational Diploma ProgramDiploma in Fashion Designing & Textile Designing

Delhi University
1994 - 1997Bachelor’s Degree Bachelor of Arts
La Trobe University
1998 - 2000MBA International Marketing and FinanceActivities and Societies: MBA Associations Treasurer of the MBA association
Experience

NIS Sparta ( An NIIT company)
Jan 1997 - Jan 1998Senior System AssociateThe company is a leading training, education and learning solutions provider.Senior Systems Associate Interfaced with sales & training teams to offer customized training solutions by creating new business accounts with Intercontinental, Standard Chartered, ITC Welcome Group, (Maurya Sheraton) as some of the key corporate clients

Learning Universe Pvt Limited
Jul 2000 - Oct 2001Manager Business DevelopmentThe company offers electronic learning solutions for the students. Manager Business Development Conceptualized, planned and implemented brand building & market researchactivities for IT enabled online educational program called Smart Study Program Built a robust sales channel across North India by developing an efficient team of 20 members with an annual target of INR 14 cr.

Max New York Life Insurance
Dec 2001 - Dec 2010Managing Partner, Strategic InitiativesA leading life insurance company in India. Mar 08 – Dec 10 National Head Key Account Management & OperationsJul 07 – Feb 08 Managing Partner – North & East Zone Jan 05 – Jun 07 Partner – North ZoneJul 03 – Dc 04 Associate Partner Dec 01 – Jun 03 Sales Manager Reported to the Corporate Vice President; achieved sales target worth INR 40 Cr in products related to worksite and business insurance through developing & sustaining long time partnerships with key accounts nationally. Registered business growth by devising innovative solutions, fostering client focused strategies in relation to stringent timelines and quality which grew sales by 100% Generated premium revenue worth INR 21 Cr by developing company’s largest account, CRPF and sold more than 11,000 insurance policies Contributed in developing 80 key accounts nationally, focusing on customer satisfaction whilst ensuring Y-o-Y growth in profitability for the overall channel Bagged ‘Top Most Performing Worksite Zone’ for 2 consecutive years in FY2006 & FY2007 Received special recognition by senior management for efficient and improved channel management and persistency Drove capability building, cross-skilling and training programs, developing ‘Worksite’ classes for agents and channel partners across the country Show less

Vatika Group
Jan 2011 - Feb 2014Vice President Sales & Client ServicesReported to the Managing Director, steered sales & marketing and client services functions, identifying business development opportunities for residential and commercial real estate properties. Led a team of 100 members including 5 direct reports. Facilitated 25% Y-o-Y growth in business, scaling up sales from INR 950 Cr in FY2011 to INR 1650 Cr in FY2014 despite slow paced economic and real-estate trends Grew commercial sales from INR 180 Cr to INR 280 Cr contributing to 16% of total revenues, within a short span of 24 months Provisioned 24% growth in revenues by identifying & setting up 2 new distribution channels i.e. direct and international sales which catered to Dubai, Singapore, London and Hongkong Introduced SCOs, Milkbooths and retail options, repositioning commercial products and creating segmented market approach which generated sales revenue worth INR 160 Cr Handled market mapping, network planning and segmentation to achieve maximum penetration in Delhi/ NCR, Ambala and Jaipur Instrumental in closing leasing space deal of 1 Lakh square feet area to companies like McKinsey, HDFC and Haldor Developed client services vertical & teller management system for walk-in clients and introduced strong processes and transactional structures to meet growth objectives Launched a profit centre called Re-Serve, providing real-estate solutions to existing clients across investments/ leasing/ re-sale/ house management & security Led various IT initiatives, enabling innovative marketing & change strategies to retain clients thereby contributing to an increase in annual revenue & staying ahead of competition Served as core member of senior leadership team, aligning business strategies, implementing best practices & designing SOPs (standard operating systems) and monthly/ quarterly review mechanism Obtained ISO 9001:2008 certification for complete sales & client services department which was first ever within the real estate domain Show less

BPTP Limited
Feb 2014 - Jun 2015Vice President, Marketing & Client ServicesReporting to the Director, heading sales & business development activities for residential and commercial business verticals, with a team of 20 including 3 direct reports. Accountable for P&L, overall project management activities involving market research, strategy planning, product positioning, product mix, price fixation, channel management, streamlining of operations, resource optimization and training, to achieve growth objectives yielding a competitive edge in the market. Growth in Business Managing 19 projects across 1327 Acres of township in Faridabad and 12 projects across 250 Acres consisting of high end-villas & luxury apartments in Gurgaon Created a strong order book worth INR 400 Cr in adverse market conditions which is down by 40% in FY2014-15 as compared to previous year Refurbished sales strategy for Faridabad township within 3 months of joining, generating sales worth INR 100 Cr through various product innovations & competitive pricing Analyzed and prioritized target markets, creating opportunities to grow institutional sales to INR 50 Cr through focus on new products Strategic Initiatives Established working relationships with senior management and business leaders to assist identification and development of strategic business opportunities Extended leadership support as a Trainer, facilitating training programs for channel partners and internal teams on product, communication & soft skills to build competencies Market Intelligence Contributed to business expansion by identifying potential markets through area-wise mapping and entering into alliances with exclusive channel partners in Delhi NCR Demonstrated detailed understanding of the market, identifying and transforming business strategies and appointing dealership network to improve visibility. Appointed new channel partners in Faridabad and Gurgaon after analyzing market requirements in addition to managing a robust network of 400+ broke Show less

Bare Facts
Oct 2015 - Feb 2018Senior PartnerConsulting & Training based on Behavioral & Capability developmentHave helped organisation across the Insurance, E- learning & Real estate in achieving sustainable growth in revenue & profits through business planning, sales & marketing and product development.Special domain expertise for Work-site marketing and key account management within the Insurance sector.Expertise is setting up diversified sales distribution across the Insurance, E- learning & Real estate sectors. Specialist within the areas of Change management, Sales effectiveness, Negotiation skills, CRM & Soft skills.Well rounded experience & expertise in helping companies set up Customer Relationship Management processes & Services.Worked in leadership positions and professionally certified in the 7 Habits Program, The Managerial Grid Program & also a Certified Internal Auditor through NABET. Show less

Tea Capital Cafe
Feb 2018 - nowChief Executive OfficerI branched out into creating a Value proposition in the year 2018 that would cater to one of Maslow’s key need “FOOD”. The idea being “Food for the Soul” which could add some joy & happiness. Also, Delhi being the Capital and India having a rich blend and varieties of teas and coffees an an excellent variety of International & domestic cuisines. - Tea Capital was launched on 24th February 2018.Our Unique Service proposition is that all our food & beverages are all freshly made by our in house team, Youth, mainly from Economic Weaker Sections. By learning the skills of cooking, serving & accounting via practical experience are able to earn a livelihood for their families & contribute to a more meaningful life both for themselves & the Café. I follow an embedded approach for my Cafes. each operating out of a Specialty Hospital.We cater to Children, all staff & visitor needs at the Children’s hospital, Apollo Cradle. At our second outlet- Ferticity which is a specialized IVF hospital, we cater to international clients & in patient needs for food & beverages. At Fortis Hospital Vasant Kunj we cater to all doctor conferences & international & domestic lounges for their in- house & international staff, guests & customers. Show less
Licenses & Certifications

IRDA
Insurance Regulatory and Development Authority
Languages
- enEnglish
- hiHindi
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