
Ana Perez-Rummer
Coordinator, Distance Learning Recruiting and Retention

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Connect with Ana Perez-Rummer to Send Message
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About me
AVC, Student Affairs Ops | Founder, Qurious Qulture | CliftonStrengths Coach | Change Practioner | Mission-Centric Leader, Champion of People, & Believer in Good
Education

Texas Tech University
-Master of Arts - MA Strategic Communication and InnovationCompleted

Tarleton State University
-Bachelor of Arts (BA) Political Science
Austin Community College
-Certificate Non-Profit Leadership and Management
Central Texas College
-Associate's Degree General Studies社团活动:Speech and Debate Team
Experience

Central Texas College
Nov 2004 - Jan 2006Coordinator, Distance Learning Recruiting and RetentionI supported military students by managing inquiries about online degree programs, certificates, and military experience college credit through phone, email, and in-person appointments. I served as a mediator to resolve issues between instructors and military students, ensuring a seamless educational experience.I actively recruited military students for the college’s online programs by attending education fairs, creating marketing packages, and preparing displays for sites worldwide. Additionally, I produced and distributed brochures, pamphlets, and other marketing materials to promote the college’s offerings, contributing to its global reach and reputation. 收起

Elizabeth's Center
Aug 2007 - Jan 2009High School Presenter & Assistant to the Director of EducationI delivered a two-week educational curriculum designed to inspire middle and high school students to make healthy life choices. I collaborated with schools and community organizations to promote the “Go for the Gold” program, creating impactful brochures and curriculum materials to support classroom engagement and outreach efforts.In addition to my teaching responsibilities, I assisted the Director of Education with a range of tasks, including developing standard operating procedures and managing databases. I also supervised and coordinated tasks for University of Dayton work-study students, ensuring they contributed effectively to the program’s success. My work combined education, marketing, and operational support to enhance the reach and impact of the center’s mission in the Dayton community. 收起

Goodwill Central Texas
May 2009 - May 2017I developed and executed data-driven, multi-channel communication plans to support both internal and external audiences while providing strategic oversight. Reporting to the Chief Learning & Engagement Officer, I led internal communications, corporate culture engagement initiatives, leadership development opportunities, and a comprehensive refresh of organizational culture and values. I collaborated across all levels of the organization to align communication strategies with diverse needs, from mission operations to executive leadership. I supervised a talented communications team, including a Copywriter, Webmaster, Multimedia Specialist, and Multimedia Producer, ensuring high-quality content creation and delivery. Additionally, I built relationships with local media through strategic marketing and public relations efforts and crafted talking points, interview questions, and scripts for executive leaders to deliver impactful and cohesive messaging. 收起 I co-developed and implemented a comprehensive fundraising communications strategy that more than doubled development revenue in one year, with sustained growth in subsequent years. I played a key role in building and maintaining strong donor relationships by establishing effective communication action tracks within a customer relationship management system.I ensured retail fundraising campaigns consistently exceeded annual goals of $300,000 by generating innovative ideas, creating compelling fundraising materials, and delivering regular performance updates. Additionally, I was instrumental in scripting and coordinating touring events and annual ask events, coaching speakers ranging from service recipients to executives to deliver authentic and impactful messages that resonated with the audience. 收起 I created and delivered workforce development training to equip clients with the skills and confidence needed to excel in their job searches. I conducted program intakes, screenings, and referrals while providing case management and supportive services tailored to each client’s needs. I also facilitated community outreach by hosting program information sessions and assisting clients with resume creation, job applications, and interview preparation.I managed a caseload of over 100 job seekers transitioning from military to civilian life, offering individualized support to help them navigate this critical period. This included personalized career planning, connecting clients with resources, and addressing unique challenges faced by veterans entering the civilian workforce. My dedication to this role extended to securing $250,000 in grant funding and developing a specialized veterans' job placement program, which led to a promotion from Job Placement Specialist II to III. Recognized for my commitment to the organization's mission and my unparalleled enthusiasm, I was subsequently promoted to Donor Relations Coordinator. 收起
Communications Manager
Aug 2014 - May 2017Donor Relations & Communications Coordinator
Oct 2011 - Aug 2014Veteran Job Placement Specialist II/III
May 2009 - Oct 2011

Austin Community College
Jun 2017 - nowI provide strategic leadership to ensure that Student Affairs operations align with the college’s mission of supporting student success. Overseeing strategic operations and technology, communication, and professional development for Student Affairs, I focus on enhancing operational excellence while fostering a culture of innovation and collaboration. I also play an unofficial Chief of Staff role for the Vice Chancellor, serving as a trusted partner in coordinating strategic priorities and ensuring the smooth execution of initiatives across the division.I am passionate about building engagement and collaboration within Student Affairs by cultivating cross-functional partnerships, aligning resources, and supporting employee growth. My leadership is centered on designing and implementing initiatives that enhance the student experience while fostering the growth and well-being of our staff. 收起 I focused on creating an improved communication experience for students and Student Affairs employees. By streamlining messaging and ensuring clarity around college programs, services, and critical updates, I enhanced access to important information for students. Leading a team of 12, I partnered to implement tools such as Salesforce, Canva, and Asana, enabling more efficient workflows and effective communication strategies that supported both students and staff. In addition to leading student communication, I partnered with executive leaders on key initiatives, including enrollment-focused strategies by serving on work groups and co-leading subcommittees. My work fostered cross-departmental collaboration and ensured alignment with institutional goals. 收起
Associate Vice Chancellor, Student Affairs Operations
May 2022 - nowDirector, Student Affairs Communication
Jun 2017 - May 2022

Qurious Qulture
Jan 2024 - nowBusiness OwnerGrounded in strengths-based development and change management principles, I guide organizations through meaningful transformation, ensuring that people remain at the heart of every change.What I Do:- Executive & Leadership Coaching – Helping leaders navigate change, enhance self-awareness, and maximize their strengths.- Organizational Change Consulting – Supporting businesses and institutions in implementing sustainable, people-centered change.- Strengths-Based Development – Facilitating workshops and coaching sessions that empower individuals and teams to operate at their best.- Culture & Team Dynamics – Designing engaging experiences that foster collaboration, resilience, and high-performing teams.- Workshop Facilitation – Leading interactive, results-driven workshops tailored to enhance team alignment, innovation, and effectiveness.- Strategic Planning – Partnering with organizations to develop clear, actionable strategies that align with their mission and values.Qurious Qulture was born out of my passion for helping people achieve their greatest potential and my expertise in coaching, communication, and leadership strategy. My goal is to cultivate cultures where curiosity thrives, kindness leads, and meaningful change is not just possible—but inevitable. 收起
Licenses & Certifications
- View certificate

Certified Change Practitioner
ProsciDec 2023 - View certificate

Gallup-Certified CliftonStrengths Coach
GallupSept 2023 - View certificate

Train-the-Trainer Level 2
ProsciMar 2024 - View certificate

Culture Design Masterclass
Fearless CultureSept 2022 - View certificate

Train-the-Trainer Level I
ProsciMar 2024 
Certification in Nonprofit Leadership and Management
Austin Community CollegeMay 2013
Languages
- spSpanish
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